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Paint Industry

The paint industry in India is dominated by decorative paints which account for 90% of the total volume. The top three players in the industry are Asian Paints, Berger Paints, and Kansai Nerolac. While Asian Paints leads the decorative paints segment, it has an opportunity to expand further in industrial paints where it currently only has 14% market share. Competition from other foreign and domestic players entering the market poses a threat to the top companies.

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Jeshwanth Sonu
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340 views15 pages

Paint Industry

The paint industry in India is dominated by decorative paints which account for 90% of the total volume. The top three players in the industry are Asian Paints, Berger Paints, and Kansai Nerolac. While Asian Paints leads the decorative paints segment, it has an opportunity to expand further in industrial paints where it currently only has 14% market share. Competition from other foreign and domestic players entering the market poses a threat to the top companies.

Uploaded by

Jeshwanth Sonu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PA I N T I N D U S T RY O F

INDIA
By
G.JESWANTH
20R21E0034
INTRODUCTION

 Comes under Chemical Sector.


 mainly consists of paints, enamels, varnishes,
pigments, printing inks etc.
 Decorative paints - 90% (total volume).
 Industrial Paints - Rest 10%.
 Depends on crude oil prices.
 Over 50% products depends on crude oil prices
 Resins, solvents and additives, are derivatives of
crude oil
SUB-SECTORS IN
PA I N T I N D U S T RY

 Decorative Paints 
 Industrial Paints
Exterior paints holds 21% of
Decorative paints
Interior emulsions 11%.

D E C O R AT I V E Distempers 30%.
PA I N T S
Solvent-based enamel paint 36%

Wood finishes -Rest 2%
Consist of general industrial
coatings.

Protective and powder coatings


INDUSTRIAL
PA I N T S

Automotive coatings, coil


coatings, can coatings, marine
coatings, wood coating etc.
MARKET
C A P I TA L I Z AT I O N O F
DIFFERENT
C O M PA N I E S
SECTOR LEADERS
I N I N D U S T RY

 Asian paints
 Berger Paints
 Kansai Nerolac
C O M PA R I S O N O F
THE TOP 3
C O M PA N I E S

 Revenue analysis
C O M PA R I S O N
OF THE TOP
3   C O M PA N I E S

 Net profit analysis.


C O M PA R I S O N   O F   T H E
T O P   3   C O M PA N I E S

 ROE(Return on Equity) since past


5 years
S W O T A N A LY S I S
STRENGTHS:

 Strong Market Share. 


  Covers wide market from rural, urban and semi urban areas. 
  Wide Distribution network and transportation Facilities throughout the countries.
  Large network of Dealers. 
  Pricing strategy based on the nature of consumer. 
 Highly qualified staff, majority are possessing MBA. 
  Proper coordination between production marketing activities. 
 Innovative and user friendly, reliable products. 
WEAKNESSES

 Asian Paints has covered only 14% market of Industrial


Paints. There is tremendous scope for growth in future
 Difficult to position the premium brands in Rural areas
 There is seasonal demand for certain products which creates
cash flow issues
 Asian Paints has tremendous
opportunities in Automobile industry
which company can encash it. The
O P P O RT U N I T I E S company has shifted its focus on
industrial paints.
 Berger has tie up with Herbets,
Germany for automotive paints.
 Some Foreign companies are entering
in the Paints market.

T H R E AT S
 Asian Paints has threat from Nerolac
and Berger as these companies may
capture the market of Industrial.

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