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Case Study2

Haldiram's is an Indian snacks company founded in 1941 that has expanded across India. It began as a small shop in Rajasthan and expanded to Kolkata in 1958. The company now has manufacturing plants across India and produces a wide range of traditional Indian snacks like namkeens, sweets, and bakery products. Haldiram's focuses on high quality and hygiene standards. It uses a multi-tier distribution network of carrying and forwarding agents, distributors, and retailers to get its products to consumers. The company faces competition from other Indian and MNC food brands but has maintained customer trust due to its focus on quality, research, and attractive packaging.

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Shweta Sharma
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53 views18 pages

Case Study2

Haldiram's is an Indian snacks company founded in 1941 that has expanded across India. It began as a small shop in Rajasthan and expanded to Kolkata in 1958. The company now has manufacturing plants across India and produces a wide range of traditional Indian snacks like namkeens, sweets, and bakery products. Haldiram's focuses on high quality and hygiene standards. It uses a multi-tier distribution network of carrying and forwarding agents, distributors, and retailers to get its products to consumers. The company faces competition from other Indian and MNC food brands but has maintained customer trust due to its focus on quality, research, and attractive packaging.

Uploaded by

Shweta Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presented by:-

Harita Sonawat
Nishi Shah
Shweta Sharma
INTRODUCTION
JOURNEY OF DELICIOUS SNACKS
COMPANY

• Haldiram's is an Indian sweets, snacks and restaurant company


headquartered in Nagpur, Maharashtra.
• The company has manufacturing plants in a wide variety of locations
such as Nagpur, New Delhi, Gurgaon, Rudrapur and Noida.
• Haldiram's has its own retail chain stores and a range of restaurants in
Pune, Nagpur, Kolkata, Noida and Delhi.
BACKGROUND
• Beginning of way back in 1941 in Rajasthan.
• The brand name HALDIRAM BHUJIWALA was introduced.
• Subsequently reach extended 1958 to Kolkata and further to west
India & never looked back.
• 1983 opened shop in Chandni Chowk the main hub of commercial
centre in Delhi.
• Prime focusing was on sweets & namkeens.
• It was lead by three brothers Shri Moolchand, Shri Satyanarain and
Shri Rameshwar.
• Shri Moolchand & his four sons Shiv Kishan, Shri Shiv Ratan, Shri
Manohar Lal, and Shri Madhu.

Shiv Kishan (Nagpur) Manohar Lal & Madhu (Delhi)

• Encouraged by the tremendous response of Consumers, HALDIRAM


decided to go in for up-gradation in technology, packing, production
etc. with installation of plant & machinery of best available state-of-
the-art technology and sophistication.
MARKETING MIX

PRICE

MARKETING
PRODUCT PROMOTION
MIX

PLACE
PRODUCTS
•  In summer, the demand for fruit-flavored cold drinks or sharbats
peaked.
• During festive season demand for sweets was high.
• First Indian company to brand namkeens.
• High quality & hygiene standards.
• Add bakery items & dairy products.
• Wide product range (30 varieties) of “namkeens” snacks.
Lists of Products
• Traditional Range of Nimko.
• Various kinds of sweets.
• Bakery items & dairy products.
• Papads.
• Ice creams
PRODUC
TS
PRICING
Competitive
Pricing

Cost reduction

Affordability
Price range of “namkeens” offered by

Pack weight Price(in Rs)

30 gms 5
85 gms 10
180-250 gms 18-35
400-500 gms 40-70
1kg 85-200
PROMOTIO
N
Word of mouth

Online promotion

Through print media

Attractive packaging
PLACE

Company Manufacturing Unit

Carrying & forwarding Agents

Distributor’s

Retailer's

Consumer’s
PACKAGI
NG
EXPANSION
SWOT ANALYSIS

Strength
1. Quality Weaknesses
2. Research & Development 1. Low Advertising Budget.
3. Manpower 2. Traditional Management
4. Pricing Style.
5. Latest technology 3. Manufacturing process
6. Packaging not completely automatic.
7. Trust of the consumer

Opportunity Threat
1. Growing Food Industry. 1. Availability of substitute
2. Changes in the goods.
Consumers Taste and 2. Health conscious or
Preferences. awareness.
3. Increase in the Purchasing 3. Increasing competition
Power of Families. from Indian and MNC food
4. Prospects for Exports. companies.
Market Segmentation
HALDIRAM PROVIDES A SAVORY SNACKS AS CUSTOMERS TASTE & PREFERENCES.
As WOMEN are the buyers for household needs and the deciding factor on what
to be served to the guests, Haldiram targets them for their Nankeens. Minute
Khana for those ready-to-eat food needs.
Takatak & Whoopies for KIDS.
In Mithai also, they have come with sugar free sweets for the “diabetic” or
HEALTH CONSCIOUS CUSTOMERS.
Further, there is something for everyone in Haldiram’s varied product range, such
as, and the all famous Mithai for everyone at home.

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