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Radisson Blu Hotel Tashkent

The document discusses strengths, weaknesses, opportunities, and threats for Radisson Blu Hotel Tashkent's social media presence, providing an analysis of their Instagram, Facebook, YouTube, and competitive landscape. It also outlines objectives to improve engagement and consistency across platforms, and proposes a budget and campaign strategies focused on promotions, giveaways, and advertising to better promote the hotel.

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Umidjon Khasimov
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122 views19 pages

Radisson Blu Hotel Tashkent

The document discusses strengths, weaknesses, opportunities, and threats for Radisson Blu Hotel Tashkent's social media presence, providing an analysis of their Instagram, Facebook, YouTube, and competitive landscape. It also outlines objectives to improve engagement and consistency across platforms, and proposes a budget and campaign strategies focused on promotions, giveaways, and advertising to better promote the hotel.

Uploaded by

Umidjon Khasimov
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Radisson Blu Hotel Tashkent

Shakhzoda Fayzullaeva, Ibrokhim Kamolov


Mashkhura Isokova, Umidjon Kosimov
STRENGTHS

• Care for the


people
• Locations are
added
• People and
organizations are
tagged in photos
STRENGTHS 

• Posts include both photos


and videos
• Captions are in both
Russian and English
(sometimes Uzbek)
• Has a descriptive
“about” section in
Facebook
• Close to the subway,
airport, and has cafes
nearby
WEAKNESSES IG

• Posts are rare


• Posts are overly colorful
• Ugly photos and design
• Hotel needs refurbishment 
• Engagement level is dropping
• Not all features are implemented
(IG stories/IGTV)
• Uninformative bio
IG Feed When Engagement Was Higher
Recent IG Posts
Only 10 videos
The videos are short
No tags in the videos
Weird titles for some videos
Inconsistency in adding descriptions

WEAKNESSES    No captions, only auto-generated ones

YOUTUBE No call to action in the comments, thus no engagement


No thumbnails
No cover video (intro)
No playlists
Poor description (about)
No links (about)
Slight variation of
Instagram and Facebook
posts
Less words on photos and
OPPORTUNITIES
more scenes of Tashkent

Collaboration with business


companies
Hyatt Hilton Radisson Blu International
Change of Social Media Manager

Risk of losing awareness


THREATS
Risk of Pandemics

Not following standards leads to the


loss of the name
TARGET MARKET
 Tourists who are coming to visit Tashkent
 Families who want to spend their weekend in a Hotel with a pool
 People who want to have banquets such as New Year
 Couples
 People who want to have business meetings/conferences
 Promotions on Instagram
 Giveaways
CAMPAIGNING  Making conferences/events by calling
business people and such
• Was built in 2003 and renovated in 2014;
• Has roots to SAS Royal Hotel dating back to 1960,
which was the world's the first designer hotel Background
( Arne Jacobsen);
• Radisson Blu brand came into being in 2009, after
Radisson SAS 
Background:
Objectives:
> working on posts (design,
consistency, highly engagemen and
making more informative;  

> Iproving responsivenss


and engagement with followers;

>  Providing more videos with live


comments and reactions of guests; 
Strategy:
Budget

Before determining the budget for


SMM promotion, we must:
• determine the business goals that
the SMM should solve.
•  analyze the pages of competitors;
• determine the format of presence
in social networks
BUDGET
PR:
Publications on Mass Media (Kun.uz; Daryo.uz;
Uznews, etc.) – 200,000 sum

Sponsorships (With bloggers, vloggers, Tik- 900,000 sum


Tokers, etc.) – 500,000 sum

Participation in contests – 200,000 sum

ADS:
Contextual advertising – 500,000 sum

Targeted advertising – 500,000 sum


1,700,000 sum
Native advertising (articles) – 200,000 sum

PR ADS Advertising with bloggers – 500,000 sum

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