BUSINESS
DIVERSIFICATION IN
PRIVATE BANKS
RAJAT MISHRA (8801)
SHARMISHTHA PADNE (8802) 1
Business Diversification - Concept and Meaning
Business approaches in banks
ICICI Bank
● Key Business Areas
● Financial Highlights
TABLE OF ● Key Ratios
CONTENTS Kotak Mahindra Bank
● Key Business Areas
● Financial Highlights
● Key Ratios
HDFC Bank
● Key Business Areas
● Financial Highlights
● Key Ratios
Performance Indicators
BIbliography 02
❖ ICICI BANK
❖ KOTAK MAHINDRA BANK
❖ HDFC BANK
PRIVATE SECTOR BANKS
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BUSINESS
DIVERSIFICATION
Diversification is a strategy used to expand market
share or enter new markets by launching or acquiring
new products. It allows a company to grow by
expanding market share in an existing market or by
developing a market presence. In essence,
diversification involves innovation and market
disruption
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BUSINESS APPROACH IN KEY AREAS
Retail Wholesale Treasury
the business caters to: Business focus on Custodian of banks liquid
➔ individual borrowers institutional customers: assets and maneges interest
➔ Micro and small ➔ Large corporates rate risks.
businesses ➔ Public sector entities
➔ NRIs ➔ Infrastructure Finance
➔ Self help groups groups
● Loan products ● Commercial banking ● Foreign exchange
● Deposit products ● Transactional banking ● Derivatives
● Other products and ● Investment Banking ● Statutory reserve 5
services management
ICICI BANK
❏ ICICI was formed in 1955 and incorporated in
1994 by ICICI Limited
❏ Total Branches - 5,266
❏ 14,136 ATMs
❏ Number of employees - 97,356
❏ 2,713 Cash acceptance machines
❏ Global Network with ICICI 16 subsidiaries (Group
companies) across 17 countries
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Key business areas
● Rs.15.74 trillion Consolidated Total Assets
● Rs.161.93billion Profit After Tax
● 55% Retail Portfolio as a proportion of total portfolio
● 20% growth in retail loans
● Small and Medium Enterprises (SME) portfolio comprises exposures to companies with a turnover of
up to Rs.2.50 billion.
● The Bank is the leader in electronic toll collection transactions done through FASTag
with a 35.5% market share by value at the end of fiscal 2021.
● 90% Digital transactions
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Financial highlights
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Key ratios
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KOTAK MAHINDRA BANK
▪ Incorporated in 1985
▪ Total branches- 1603
▪ The bank has 19 subsidiaries
▪ CSR expenditure 85.20 cr
▪ Rural initiative of financial inclusion
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Key business areas
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Financial Highlights
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Key ratios
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HDFC BANK
▪ Incorporated in 1994
▪ Total Branches- 5608
▪ CSR expenditure - 635 cr
▪ Star performer for disbursing credit under ECLGS
scheme
▪ Rural initiatives- Parivartan portal
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Key business areas
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Financial Highlights
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Key Ratios
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PERFORMANCE INDICATORS (COMPARISON)
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BIBLIOGRAPHY
ICICI BANK ANNUAL REPORTS:-
● [Link]
● [Link]
pdf
KOTAK MAHINDRA BANK ANNUAL REPORTS:-
● [Link]
ndra-bank/Kotak_Mahindra_Bank_Limited_FY20.pdf
● [Link]
HDFC BANK ANNUAL REPORTS:-
● [Link]
9-9081-dcc0f5beeb60
?
● [Link]
20Us/Investor%20Relation/annual%20reports/pdf/[Link]
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THANK
YOU
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