INTRODUCTION TO
PSYCHOLOGY
PUSH AND PULL THEORY
OF MOTIVATION WITH
EXAMPLES
WHAT IS MOTIVATION?
•Motivation is the process that initiates, guides, and
maintains goal-oriented behaviors.
•It is what causes you to act, whether it is getting a glass
of water to reduce thirst or reading a book to gain
knowledge.
•is frequently used to describe why a person does
something. It is the driving force behind human
actions.
•There are two types of motivation
I. Push Motivation
II. Pull Motivation
PUSH THEORY OF
MOTIVATION
• Push motivation is a behavior that an individual forces themselves to
complete in order to satisfy a need or achieve a goal.
• Pushing away things we don’t want is a natural behavior for humans.
We are motivated to change away from a painful or undesired state.
People can be highly motivated to make huge efforts in an effort to
avoid and reduce painfully unwanted scenarios.
• Push motivators are external forces.
EXAMPLES:
Staying late and missing dinner with your family to complete some
research
Studying long hours for weeks in a row in order to improve your grades
An athlete who pushes themselves in order to break a record
EXAMPLE – APJ ABDUL KALAM
• Born on 15 October 1931
• Sold newspapers to
supplement his family’s income
• Aerospace engineering in
Madras Institute of Technology
• Missile man of India
• Former president of India
• Wings of fire
• Padma Vibhushan and Bharat
Ratna
• Died on July 27, 2015
APJ ABDUL KALAM
EXAMPLE- JK ROWLING
• Born on July 31st,1965
• Graduate from
University of Exeter
• Known all over the
world for giving us the
Magical story of Harry
Potter.
• Suffered from
depression
• Faced lot of Rejection
JK ROWLING
OTHER EXAMPLES
PULL THEORY OF MOTIVATION
• Pull motivation is a behavior that an individual feels drawn
towards.
• Things that are incentives pull us towards them because the desire
for them comes from within ourselves.
• Pull incentives stem from internal forces
• EXAMPLES:
A fan who is drawn to the concert of his favorite band
A customer who sees shoes in a shop window that they cant resist
buying
An art student who cant stop paintingout of a passion for it
EXAMPLE - STEVE JOBS
• Born on February 24, 1955 in
San Francisco, California.
• Dropped off after one
semester in college
• Fascinated with computers
• CEO of Apple in 1997
• Inspiration for everyone
• Died in Palo Alto on October
5th, 2011
STEVE JOBS
EXAMPLE - MALALA
YOUSAFZAI
Born on 12 July 19997
Activist fir female education
Youngest Nobel prize laureate
Shot by a Pakistani Taliban
gunman
Hit in head with a bullet
The most famous teenager in
the world
MALALA YOUSAFZAI
OTHER EXAMPLES
B.NAGA SHREYA-
20FMUCHH010083
P.NIHARIKA REDDY-
20FMUCHH010416
RAGHUPATHI-20FMUCHH010464
MOVVA BADRISH-
20FMUCHH010355
SAI SOHAN-20FMUCHH010844
THANK YOU