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MIL Presentation (Lesson 2)

This document defines media literacy and information literacy. It explains that media literacy allows people to analyze subtle messages in media, recognize biases, see new perspectives, and think critically. Developing media literacy skills empowers citizens to participate knowledgeably in society and democratic discourse. The document also distinguishes between literacy, information literacy, technology literacy, and defines media and information literacy as an integrated set of skills.

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Welson M. Bersano
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521 views14 pages

MIL Presentation (Lesson 2)

This document defines media literacy and information literacy. It explains that media literacy allows people to analyze subtle messages in media, recognize biases, see new perspectives, and think critically. Developing media literacy skills empowers citizens to participate knowledgeably in society and democratic discourse. The document also distinguishes between literacy, information literacy, technology literacy, and defines media and information literacy as an integrated set of skills.

Uploaded by

Welson M. Bersano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction to Media and Information Literacy: Introduces the overarching theme of media and information literacy with an emphasis on visual appeal, setting the stage for further exploration.
  • What is Media and Information Literacy?: Explores the fundamental definitions and criteria for understanding media and information literacy as a critical skill in today's society.
  • Understanding Literacy: Discusses UNESCO's definition and expansion on literacy, highlighting its importance across various contexts and civilizations.
  • Media: Defines 'media' as tools for communication and explores traditional and modern forms, emphasizing its role in delivering messages to the public.
  • Information: Examines the concept of information from its etymology to its critical role in communication and growth within society.
  • Literacy: Describes literacy as a broad skill encompassing understanding and creating information across various mediums, essential for active community participation.
  • Media Literacy: Details the skills and competencies associated with media literacy, focusing on critical evaluation, bias identification, and ethical media usage.
  • Technology Literacy: Introduces technology literacy, emphasizing the effective use of technology in communication and information management.
  • Media and Information Literacy: Summarizes the integration of media and information literacy skills as essential for democratic participation, according to UNESCO's framework.
  • Activities: Provides exercises for practicing and applying media and information literacy concepts within educational settings and community projects.

LESSON 2: WHAT IS MEDIA AND INFORMATION

LITERACY?

• In this modern age or information and communications


technology, it is evident that being media and information
literate is considered as a fundamental skill for any person to
be competent in society. What criteria does it take to be
considered a media and information literate person?
LEARN ABOUT IT!
• The United Nations Educational, Scientific and Cultural Organization (UNESCO)
in 2005 defined literacy as one’s cognitive ability to process information using
written materials in various context. As human civilization progresses, reading and
numeracy have become foundational skills resulting in other types of literacies
such as environmental, financial, technology, news, cinema, advertising, library
and the like. In the context that humans learn in different ways, it is evident that
each person acquires certain types and level of literacies through formal education
and experience. More than decoding texts and numbers, becoming literate gives
leverage for the people to participate in today’s society.
MEDIA
• The physical objects used to communicate with, or the mass communication
through physical objects such as radio, television, computers, film, etc. it
refers to any physical object used to communicate messages.
INFORMATION
• It comes from the Latin word “informare” which means, “formation of the
mind or teaching”. Indeed, information is vital in our everyday
communication and growth, just like how we find the need to gather
information in our new environment, or how we would want to feature our
favorite person.
LITERACY
• The ability to identify, understand, interpret, create, communicate and
compute, using printed and written materials associated with varying
contexts. Literacy involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.
MEDIA LITERACY
• It focuses on how a person identifies the roles and functions of media
institutions, how he scrutinizes the content and even various information
providers, and how he makes use of media in a responsible, ethical manner.

In the above example, media literacy teaches the viewers to analyze and understand the
subtle messages like gender and racial representations shown in television.
IMPORTANCE OF MEDIA LITERACY
• Media literacy is essential because it helps people understand the messages that
are being communicated to them. With so many sources of information today,
media literacy can help people identify reliable sources and filter through the
noise to get at the truth.

Inherent bias in media


• Media literacy can help people recognize biases in the media and how they may
affect their perception of an event or issue. For example, a conservative news
outlet might only cover terrorist attacks to make people afraid. A progressive
news site may promote equality for all genders or highlight how poverty affects
minority communities. By recognizing those biases, we can make decisions on
how to respond to these sometimes emotive topics rationally.
Media literacy as an educational tool
• Media literacy can also be used to learn about new ideas, cultures, and perspectives that
may not have been previously considered. Understanding media may help you do better
at school or work. Media literacy can also help people decide what they want to learn
more about to fill in the gaps in knowledge the traditional media may have left out.
Taking charge
• The more aware we are of what’s happening around us in our communities, schools, and
workplaces – the better equipped we’ll be to create change. For example, we can use the
media we consume to inform ourselves about what’s happening in our nation and world.
Critical Thinking
• Learning how to critically analyze media provides students with skills they need when
entering college or starting their careers. A student who has mastered media literacy
skills may comprehend a news article and understand how the reporter is framing it, read
between the lines of social media posts for bias or intent, spot an advertisement from
afar on TV.
TECHNOLOGY LITERACY

Refers to skills on the effective usage of technology including hardware and software
to communicate, manipulate, store and access information.
MEDIA AND INFORMATION LITERACY
• It is a set of integrated skills, attitudes, competencies that empower citizens to
communicate and understand information for democratic discourse, and to
evaluate, produce and use all of these resources in an effective, competent and
ethical way.
Based on UNESCO’s framework, Media and Information Literacy is essential to:
ACTIVITIES:
• Instruction: Create/Draw a Venn diagram that identifies the similarities and
differences between and among literacy, information literacy, and technology
literacy. The similarities should be put at the center of the overlapped circles
and difference should be put on each side respectively.
• Cite an example in your classroom activity aside from this subject or in your
community or in the country that creates a program promoting directly or
indirectly the importance of media and information literacy.

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