Star Rating system and rewards upgrade

May, 2022
Module 1

Star Rating Rewards Upgrade

Summary of rewards upgrade
More rewards are given to 2-Star and above suppliers, such as Higher search ranking, Gold RFQs, and Industrial
diagnostics.
Category Rewards 1 Star 2 Star 3 Star 4 Star 5 Star Core change

Higher search ranking I II III IIII IIIII Higher priority to 2-Star and above
Higher Showcase exposure I I II III IIIII
Exposure
Star Rating displayed √ √ √ √ √
Gold RFQ √ √ √ NEW
GGS Featured Industry Expo √ √ √ √ √ NEW
Ecommerce Master √ √ √ √ Only open to 2-star suppliers and above
March Expo √ √ √ √ Only open to 2-star suppliers and above

Participation Super September √ √ √ √ Only open to 2-star suppliers and above

access Industry Trade Shows √ √ √ √
Alibaba Netpreneur Masterclass √ √ √ √ NEW
Industrial diagnostics √ √ √ NEW
Hero Banner √ √ NEW
Higher search ranking

Star Rating Traffic Boost

Targeted sellers: 2-Star and above

Tasks (Suggested): Open Buyer Messages Reminder

Industry trending categories Traffic Boost

Targeted sellers:
• Rating: 1-Star or 0-Star with Potential products and above and Store
response time reaching 2-Star
• Stage: onboards after 6 months
• Main category: Food & Beverage, Agriculture, Apparel, Beauty & Personal
Care, Home & Garden, Gifts & Crafts and Sports & Entertainment
Gold RFQ

 Benefits
Business opportunities from serious buyers on [Link]

 Details
Gold RFQ refers to business opportunities buyers with a known profile, such as Pro Buyer.

Requirement: 3-star Supplier status and above; detailed requirement would be launched in September or October,
please kindly wait for the final plan.
Note: In June,2022, 3-star Supplier can sign up RFQ event to gain 5 Gold RFQ access. If your business is eligible,
you will be notified and sent a registration link.
GGS Featured Industry Expo

 Benefits
Online events for GGS to promote premium products to millions of buyers

 Details
Featured Industry events for GGS sellers in terms of promoting their products to millions of buyers in August 2022
and January 2023; main categories: Food & Beverage, Agriculture, Apparel, Beauty & Personal Care, Home &
Garden, Gifts & Crafts and Sports & Entertainment

Requirements: All Star Suppliers

Note:  Your business must comply with the event's participation rules. If your business is eligible, you will be
notified and sent a registration link.
Alibaba Netpreneur Masterclass

 Benefits
An opportunity to learn and explore how to harness digital
technology to grow businesses

 Details
The Alibaba Netpreneur Training program will bring digital
entrepreneurs and business leaders together to explore how to
harness digital technology to positively transform their
businesses and the local economy. The program is organized by
Alibaba Business School. Learn more here:
[Link]

Requirement: 2-star Supplier status and above

Note: This class is usually organized every quarter and if your
business is eligible, you will be notified and sent a registration
link.
Industrial diagnostic

 Benefits
In-depth industrial diagnosis from official Account Manager

 Details
Optimize your platform strategy together with official Account
Manager to attract more matched buyers
Requirement: 3-star Supplier status and above; Belongs to industry
trending categories recruitment

Note: If your business is eligible, you will be notified and invited

(webinars for 3-star and 1 on 1 for 4-Star and above) with frequency
1-2 times/quarter
Hero Banner

 Benefits
Hero Banner under certain categories to gain more
matched buyers

 Details
Prominent location for promoting your premium products
to buyers around the world.

Requirement: 4-star Supplier status and above; main

category: Food & Beverage, Agriculture

Note: Once you meet the conditions, you will be displayed

on a hero banner automatically
Module 2

Star Rating System Upgrade

 Summary of system upgrade

Capabilities Product Marketing Service Upgrade

Top and Store
Before
Premium
super
Active Conversio Visitors
response
Store [Improved assessment]
products buyers n rate from KWA status
products time Potential products and above will
replace Premium products as the
Potential Marketing
After products - -
Conversio
Traffic - -
measure for product performance
n rate
and above Index
[Optimized definition]
5-Star 350 15 60 10% 90 <=12h Healthy Definition of conversion rate will
be upgraded
4-Star 300 10 35 8% 80 <=16h Healthy

[Improved individualization]
3-Star 100 6 20 6% 70 <=20h Healthy
Marketing Traffic Index will
2-Star 60 3 10 5% 70 (Bonus) <=22h Healthy
replace Visitors from KWA as the
measure for marketing
1-Star 30 1 4 3.5% 70 (Bonus) <=24h Healthy performance

Note: The threshold for the number of Potential products and above, active visitors and conversion rate vary from
category to category
Update 1 - Improved assessment
Background
Currently, Platform has changed from Product Information System to Product Growth System to better help sellers improve
product quality comprehensively. Potential products and above can help sellers better assess product quality and expand
their business potential.
New proposal
Product quality is now measured in terms of Potential products and above, not Premium Products, to help suppliers
improve business opportunities, while star thresholds remain the same.
Old New
Premium products Potential products and above
Total number of approved and displayed Number of Products with a product growth
products with PIS (product information score) score of 60 or higher
of 4 or higher

 How to increase your Potential products and

My Alibaba Products Product Operation Platform
above ？ Exa
Use the product operation tool to help increase mp
le
Potential products and above.
Update 2 - Optimized definition
Background
We received feedbacks from some sellers that in some situations conversion rate fluctuates dramatically such as during
online shows or displayed on social medias outside [Link]. These situations cause huge volatility and need to be
addressed so as to reflect sellers' conversions from relevant opportunities more consistently.
New proposal
The definition of conversion rate now better reflects buyer-supplier interaction, while thresholds increase by 0.5 points.

Old New

The number of unique active visitors who contacted you The number of unique active visitors who contacted you
or conducted Trade Assurance after viewing your or conducted Trade Assurance after viewing your
products or storefront divided by the total number of products or storefront divided by the total number of
unique visitors in the past 30 days. Note: Visitors directed unique visitors in the past 30 days. Note: Abnormal traffic
by keyword advertising are excluded from both figures. is removed to improve indicator stability.

 How to increase the Conversion Rate?

Visit My Alibaba > Analysis > Products > Performances to
find out which products have high views while low
messages, then use the product operation tool to improve
Update 3 - Improved individualization(1/3)
Background
Visitors from KWA as the measure for marketing performance only includes KWA which doesn’t include other active
marketing tools like showcases, RFQ and so on. We encourage sellers use multiple marketing tools to better acquire
buyers and gain business opportunities.
New proposal
Marketing Traffic Index will replace Visitors from KWA as the measure for marketing performance
 What is the Marketing Traffic Index?  How to use Marketing Traffic Index?
A supplier’s ability to obtain traffic through active marketing tools over the Marketing Traffic
past 30 days. Instructions
Index

Active marketing tools include: 5-Star 90 points (Required)

a. 30 points for USD100, 50 points for USD200, 70 points for US USD300 and 90
points for USD500 spent on KWA in the past 30 days* Marketing Traffic Index is required in order to attain 3 stars and
4-Star 80 points (Required) above
b. 30 points for 70% store response rate or more
c. 10 points for current Premium Sponsored Ads
d. 10 points for every 7 RFQ quotations in the past 30 days (maximum of 20 3-Star 70 points (Required)
points)
e. 10 points for opening all available Showcases 2-Star 70 points (Bonus) Marketing Traffic Index is a bonus function that can help
f. 10 points for five or more products with videos suppliers boost their rating of either Potential products and
above, Active Buyers, or Conversion Rates from 0 stars to 1 star
Note: Points can also be obtained for the equivalent of: 30 points = VND 2,300,000, INR 7,000, or MYR 400; 50 1-Star 70 points (Bonus) or 1 star to 2 stars when reaching 70 points
points = VND 4,600,000, INR 14,000, or MYR 800; 70 points = VND 6,900,000, INR 21,000, or MYR 1,200; 90
points = VND 11,500,000, INR 35,000, or MYR 2,000
Update 3 - Improved individualization(2/3)
Examples: Marketing Traffic Index as a bonus Examples: Marketing Traffic Index as a must
This seller’s overall star rating is 1-Star since their Marketing This seller’s overall star rating is 2-Star since Marketing Traffic
Traffic Index is only 20 points which can’t help suppliers boost Index is only 40 points which can’t meet the 70 points required
from 1-Star to 2-Stars for becoming 3-Star supplier
Indicator Rating Indicator Rating
Potential products and above 1-Star Potential products and above 3-Star
Top and super products 2-Star Top and super products 3-Star
Active buyers 2-Star Active buyers 3-Star
Conversion Index 2-Star Conversion Index 3-Star
Marketing Traffic Index 20 points Marketing Traffic Index 40 points
Store response time 2-Star Store response time 3-Star
Store status Healthy Store status Healthy

This seller’s overall star rating is 2-Stars since their Marketing This seller’s overall star rating is 4-Stars since their Marketing
Traffic Index can help suppliers boost either rating of Potential Traffic Index is satisfied at 80 points
products and above, Active Buyers or Conversion Rate from 1-Star Indicator Rating
to 2-Star Indicator Rating Potential products and above 4-Star
Potential products and above 1-Star Top and super products 4-Star
Top and super products 2-Star Active buyers 5-Star
Active buyers 2-Star Conversion Index 4-Star
Conversion Index 2-Star Marketing Traffic Index 80 points,4-Star
Marketing Traffic Index 70 points Store response time 4-Star
Store response time 2-Star Store status Healthy
Store status Healthy
Update 3 - Improved individualization(3/3)

NEW

Reply within 24hours Act now

• It shows sellers’ points of Marketing Traffic Index It shows 6 ways to get more points
• This tip has three status:
Status 1: Congratulations! Your Marketing Traffic Index is boosted, resulting in a higher predicted star rating!
Status 2: If you improve your Marketing Traffic Index, it will boost your star rating. The secret to improving the Marketing Traffic Index is to use KWA and other marketing tools
Status 3: You haven't met the conditions to use the Marketing Traffic Index as a bonus item. Please go to "How to use" to learn how to qualify for this feature
Suggested actions
Effective time
• July Star ratings will be calculated under the new system (Star Ratings for June will be calculated using the old system)
• Forecasted Star rating will be calculated with the launch of the new system in mid-June. The new indicator system can
be viewed by visiting My Alibaba > Analysis > Star Rating

Suggested actions
 Increase the Potential, Top and super products  Increase the number of active buyers and
and the conversion rate Market Traffic Index
Product Operation My
My Alibaba Products Communications RFQ Market
Platform Alibaba
 Improve and maintain a good store response time/rate My
Campaigns
Keyword
Alibaba Advertising
My
Communications Messages My Product
Alibaba Products
Alibaba Showcases
 Maintain a healthy store status My
Campaigns
Premium
Alibaba Sponsored Ads
My
Policies & Terms Rules Center My
Alibaba Products Manage Products
Alibaba
 Materials and Data

 All material related to Star Ratings can be found here. We recommend

bookmarking it for easy reference

 Seller performance details under the new Star Rating system will be laid out in
this table around 10th June