A presentation
on
INNOVATION STRATEGIES &
MODELS
Presented by
1. Gunjan Raghuvanshi (68)
2. Anjan Chaudhary (67)
3. Parvi Bhardwaj (75)
4. Pooja Dhawan (94)
5. Sachin Chaudhary (99)
TIMELINE
Innovation
strategy & Types
01 02 03
Innovation- Innovation
Why & Types Models
INNOVATION
• Need of better serve to business.
• Creating new or improved ways of
doing business.
INNOVATION
• Need of better serve to business.
• Creating new or improved ways of
doing business.
Innovation is a necessity.
Adaptability
.
Stand out in
Growth.
crowd.
Innovation is a necessity.
TOP 5 COUNTRIES IN TERMS OF
INNOVATION (2020)
SOUTH KOREA
Adaptability
. SINGAPORE
SWITZERLAND
GERMANY
Stand out in
Growth.
crowd. SWEDAN
Category of Innovation
Innovation Strategy
• According to statistics, 96% of executives have defined innovation as a
strategic priority.
• Clarify priorities and goals
• Blindspot Management
• Unlocking Value
TYPES OF INNOVATIVE STRATEGY
TYPES OF INNOVATIVE STRATEGY
TYPES OF STRATEGY
PROACTIVE ACTIVE RADICLE PASSIVE
1. PROACTIVE
Companies with proactive
innovation strategies tend to have
a strong research orientation and
first-mover advantage to be a
technology market leader.
2. ACTIVE
Active innovation includes defending
existing markets and technologies while
being prepared to respond quickly once
technologies and markets are proven.
3. RADICAL STRATEGY
Radical Strategy is a management
consulting firm specializing in
leadership and innovation. The
services we offer are designed to align
and build leadership capability to solve
complex problems and meet industry
challenges.
4. PASSIVE
Companies with passive innovation
strategies wait until their customers
demand a change in their services or
products.
E.G. ELECTRIC CARS
Innovation Models
INNOVATION PROCESS AT
ENTERPRISE LEVEL
1. Linear Model of Innovation (Traditional Phase Gate Model)
The Linear Model of Innovation is an early model of innovation that suggests
technical change and the development process happen in a linear fashion from
Invention to Innovation to Diffusion. The model is also known as the Traditional
Phase Gate Model
INNOVATION PROCESS AT
ENTERPRISE LEVEL
It involves series of sequential phases/steps arranged in such a manner that the
Preceding phase must be clear before moving to next/succeeding phase. Gatekeeper
examines at each gate whether the stated objectives for the preceding phase have been
Properly met or not.
The Models works only when
Time required to innovate is shorter than rate of change in
Environment
Quality , reliability and safety requirements are critical
Safe and suitable for beginner
Limitations of Model are:
Low gatekeeper knowledge may lead to poor judgements , delay
Evaluation or rejection of good projects
Time consuming
Focus on control through gates not on customer
Concept is frozen too early, however customer needs/market
requirements may undergo change subsequently at later stage.
First Generation of Linear
Model Technology Push
Model
It involves series of sequential steps i.e. fundamental research ,
Application research, Design engineering , Manufacturing, Marketing
and sales. It is presumed that if a new/improved product or service,
based on new technology is developed without getting
feedback/consulting consumer/user and it is offered to
consumer/user, he will accept the new Product or services.
Thus the model ignores consumer needs and market requirements
Second Generation of Linear
model Technology Market Pull
Model
Market Pull innovation involves a serious of sequential steps
i.e. assessing the customer needs/market requirements,
concept/idea generation, refining idea to meet consumer
needs, design, engineering, manufacturing, test marketing
and sales.
Third-Generation Innovation Process
Model – Coupling Method.
Combination of Linear and non-Linear approaches has led to
emergence of third generation models which reflect the complexity of
the real innovation process. These model include
Technology Push+ Market Pull combination + R&D + Marketing+
Cyclical Model
References
[Link]
and-meaning/
[Link]
y/
[Link]
ountries
