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Understanding Attitudes & Motivation

The document discusses the concept of attitudes. It defines attitudes as evaluative statements that indicate one's feelings towards people, objects, events, or situations either favorably or unfavorably. Attitudes can be positive or negative and are learned through experiences. Attitudes affect behavior and perception. They are shaped by feelings, beliefs, and change over time and situation. The document also discusses cognitive dissonance theory and the sources and components of motivation.

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Dr. POONAM KAUSHAL
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55 views19 pages

Understanding Attitudes & Motivation

The document discusses the concept of attitudes. It defines attitudes as evaluative statements that indicate one's feelings towards people, objects, events, or situations either favorably or unfavorably. Attitudes can be positive or negative and are learned through experiences. Attitudes affect behavior and perception. They are shaped by feelings, beliefs, and change over time and situation. The document also discusses cognitive dissonance theory and the sources and components of motivation.

Uploaded by

Dr. POONAM KAUSHAL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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&

MOTIVATION
DR. POONAM KAUSHAL
ASST. PROFESSOR
ICFAI BUSINESS SCHOOL
Attitudes

Attitudes are evaluative statements indicating one’s feeling either


favourably or unfavourably towards persons, objects, events or
situations

An simple words, an “attitude” is an individual’s way of looking or an


individual’s point of view at something.
Attitudes
➢ POSITIVE ATTITUDE :- Positive mental attitude is a
psychological term which describes a mental phenomenon
in which the central idea is that one can increase
achievement through optimistic thought processes.
➢ NEGATIVE ATTITUDE :-A negative attitude is
characterized by a great disdain for everything. Someone
who constantly points out the negative in everything.
Attitude

Attitude is defined as “a learned


predisposition to respond in a
consistently favorable or unfavorable
manner with respect to a given
object.” That is, attitudes affect
behavior at a different level than do
values…
Features
➢ Attitude can be characterized in Different ways:

Changes with time & situation


Related to feelings & beliefs of people
Effects one’s behavior positively or negatively
Affect perception
Learned through experiences
May be unconsciously held
Important Sources Of Acquiring Attitudes

https://www.yourarticlelibrary.com/organization/attitude/attitude-nature-components-and-
formation/63825
Cognitive Dissonance Theory

Proposed by Leon Festinger 


What is Cognitive Dissonance ?

• Cognitive dissonance is the


mental stress or discomfort
experienced by an individual
who holds two or more
contradictory beliefs, ideas, or
values at the same time
• It is Incompatibility that an
individual might perceive
between two or more
attitudes Or between
behaviour and attitude.
What Is Motivation?

The willingness to exert high levels of effort


towards need, wants and desire, conditioned
by the effort’s ability to satisfy some
individual need.”
What Is Motivation?

Motivation is the result of the interaction of the


individual and the situation.

The level of motivation varies both between individuals


and within individuals at different times.

The types of things that motivate individuals will also


vary by both the individual and the situation.
Process
Needs
-A need is a condition of lack or deficit of something required by the
person.
-Physiological or psychological imbalance leads to needs

Drives
-It is a condition which causes person to work in a particular direction

Incentive
- Anything that can migrate a need and decrease intensity of drive is
called incentive
Three Components of Motivation

Intensity: is concerned with how hard a person tries. This is the


element most of us focus on when we talk about motivation.

Direction: where effort is channeled.

Persistence: a measure of how long a person can maintain his or


her effort.
(Motivated individuals stay with a task long enough to achieve their goal)
Motivators

Intrinsic motivators: A person’s internal desire to do something,


due to such things as interest, challenge and personal satisfaction.

Extrinsic motivators: Motivation that comes from outside the


person, such as pay, bonuses, and other tangible rewards.
Thank
you

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