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Adidas: History and Brand Evolution

Adidas was founded in Germany in 1924 by brothers Adolf and Rodulf Dassler under the name Dassler Shoes. In 1949, Adolf changed the name to Adidas and introduced the iconic three stripes design. Adidas aims to be the global leader in sporting goods by focusing on quality products, strong brands, and consumer demand. The company sponsors many athletes and teams across various sports and uses competitive pricing, product innovation, and brand recognition to grow its market share globally.

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Talha Latif
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219 views16 pages

Adidas: History and Brand Evolution

Adidas was founded in Germany in 1924 by brothers Adolf and Rodulf Dassler under the name Dassler Shoes. In 1949, Adolf changed the name to Adidas and introduced the iconic three stripes design. Adidas aims to be the global leader in sporting goods by focusing on quality products, strong brands, and consumer demand. The company sponsors many athletes and teams across various sports and uses competitive pricing, product innovation, and brand recognition to grow its market share globally.

Uploaded by

Talha Latif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presentation on Adidas and its branding process

History

The company was formed in 1924 in Germany by the brothers Adolf&Rodulf [Link] first name the
brand ‘’Dassler Shoes’’ that started getting popular thanks to sponsored athletes in the [Link] 1984
Rodulf decided to start its own company named PUMA that’s when ,in 1949 Adolf comes up with the
three stripes and change his company name to Adidas (‘Adi’from his nick name and ‘Das’from Dassler).
Mission
• The Adidas group strives to be the global leader
sporting goods industry with sport brand build on a
passion for sports and a sporting lifestyle.
• We are consumer focused and therefore we
continuously improve the quality,look,feel,and
image of our products to satisfy better customers.
• We are committed to continuously strengthening
our brands and products to improve our
competitive position.
vision
Adidas vision to enhance social and enviromental performance in the company
and supply chain,thereby improving the lives of people making their products,it
strives to be global leader in sporting goods industries.
SLoGan

Impossible is nothing.
Development of Adidas
1948: Founded by Adolf (Adi) Dassler.
1953: Introduces first track shoe with interchangesable spikes.
1954:German National team wins soccer’s world cup in adidas
shoes.
1963: Adidas begins producing balls.
1967: Producing their first track suit.
1972: Trefoil trademark is introduced.
1997: Acquire the French company Salomon and change the
corparate name of adidas -Salomon AG.
PrMethodicing
’3C’s’’
‘

[Link] demand
[Link] function
[Link] prices
Race
Strong points of race are given below.
[Link] transport and cutting and shape.
[Link] Bonding.
[Link] water based ink and adhesive.
[Link] friendly product .
[Link] price.
[Link] for physical properties.
Brand Identification-ADIDAS
Physical production
Sports&Fitness.
Personality
Traditional,Conservative,Collective.
Culture
European traditional.
Reflection
True sportsmanship
Strong work ethic
A good team player
self-image
Relates more to competing than to winning
PRICING POLICIES
Price-quality inferences.
Price cues.
Variable pricing.
Fixed pricing.
Product-line pricing.
Promotional pricing.
Bundling.
ADIDAS SPONSORSHIP
FOOTBALL.
TENNIS
GOLF
CRICKET
BASKETBALL
RUGBY
GYMNESTIC
FOOTBALL CLUBS
Market Share
ADIDAS showroom visiting
CONCLUSION
Adidas has grown 10times every 10 years,this is due to their main
marketing and uniqueness from day to day.
Despite a changing market place for athletics footwear,Adidas want
to expand their product lines and marketing reach to become a
maximum powerful global brand.
Adidas proves quality products to sportsmen and women and to
general public to better satisfy.

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