ADIDAS: A CORPORATE
SOCIAL RESPONSIBILITY
REVOLUTION
NAME:PATEL DARMISH
ROLL NO: 22BCH042
Introduction to Adidas CSR
Sustainability
Diversity and Inclusion
Community Engagement
Responsible Production
Conclusion
INTRODUCTION TO ADIDAS CSR
Adidas is a global leader in the sports industry, providing
innovative and high-quality products to athletes and sports
enthusiasts around the world. As a company, Adidas is committed
to making a positive impact on society through its Corporate
Social Responsibility (CSR) initiatives.
Adidas’s CSR strategy focuses on four main pillars: sustainability,
diversity and inclusion, community engagement, and responsible
production. Through these initiatives, Adidas is striving to create
a better world for everyone.
SUSTAINABILITY
• Adidas is committed to reducing its environmental
footprint and promoting sustainability. The company has
set ambitious goals to reduce its carbon emissions, water
usage, and waste production, as well as to use more
sustainable materials in its products.
• Adidas is also working to create a circular economy by
using recycled materials in its products, such as using
ocean plastic in its shoes. The company is also investing in
renewable energy initiatives to reduce its reliance on fossil
fuels.
DIVERSITY AND INCLUSION
• Adidas is committed to creating a diverse and inclusive
workplace and promoting diversity in its products. The
company has a zero-tolerance policy for discrimination,
and has set goals to increase the representation of women
and people of color in its workforce.
• Adidas has also launched initiatives to promote diversity in
sports, such as its “She Breaks Barriers” campaign, which
celebrates female athletes and encourages young girls to
pursue their dreams.
COMMUNITY ENGAGEMENT
• Adidas is committed to giving back to the community.
The company has a long history of supporting charities
and non-profit organizations, such as its partnership with
the United Nations to provide shoes to children in need.
• Adidas also supports local communities through its
“Adidas Neighborhood” initiative, which provides grants
to local organizations to help them achieve their goals.
RESPONSIBLE PRODUCTION
• Adidas is committed to ensuring that its products are produced in a responsible and
ethical manner. The company has implemented a range of measures to ensure that its
suppliers adhere to its strict standards, such as regular audits and training programs.
• Adidas is also working to reduce its reliance on hazardous chemicals by using more
sustainable materials in its products and promoting the use of renewable energy in its
factories.
CONCLUSION
• Adidas is committed to making a positive impact on society through its CSR initiatives.
Through its sustainability, diversity and inclusion, community engagement, and
responsible production initiatives, Adidas is striving to create a better world for everyone.
• Adidas is setting an example for other companies to follow and is leading the way
towards a more sustainable and equitable future.
THANK YOU