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Marketing Plan: Hogwarts Café

Hogwarts Café aims to expand its operations within one year. Its SWOT analysis notes strengths like unique interior design but also weaknesses such as lacking separate parking. Marketing objectives include preparing to expand the café by 25% and increasing sales growth by 20%. The café will target Harry Potter fans aged 15-40 in urban areas. Its marketing mix will feature reasonable pricing, social media promotion, and loyalty programs. An action plan outlines expanding the café, building a parking lot, and launching a coupon-based marketing campaign to boost awareness and sales growth while controlling expenses.

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senani
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91 views8 pages

Marketing Plan: Hogwarts Café

Hogwarts Café aims to expand its operations within one year. Its SWOT analysis notes strengths like unique interior design but also weaknesses such as lacking separate parking. Marketing objectives include preparing to expand the café by 25% and increasing sales growth by 20%. The café will target Harry Potter fans aged 15-40 in urban areas. Its marketing mix will feature reasonable pricing, social media promotion, and loyalty programs. An action plan outlines expanding the café, building a parking lot, and launching a coupon-based marketing campaign to boost awareness and sales growth while controlling expenses.

Uploaded by

senani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MARKETING PLAN

HOGWARTS CAFÉ

Student Name

Student Number

Program
THE SWOT ANALYSIS
Strength Opportunities
• Attractive and unique interior design. • Expanding outlet space to create a separate place
• Friendly and supportive service. for having parties.
• Pickme and uber eats have formed A delivery service • Developing a menu mobile application through
partnership. which customers can directly order and interact
• Technological apparatus • Offering drive through service.
• A wide selection of menus • Expanding and allocating a separate car park for
• Highly experienced and motivated staff. the cafe.

Weeknesses Threats
• I do not have a separate car park. • New entrants into the market
• Strong competitors in the market. • Customers are becoming more price sensitive.
• No drive through service. • Increased raw material costs as a result of
• Not having enough space to allocate for events government rules and regulations
• Due to the pandemic, there is a lockdown and
travel restrictions.
• Change consumer behavior.
• Climate change
MARKETING OBJECTIVES

Within one year, prepare and expand the café by 25% to create a separate spacious corner to
rent out for parties.

Increasing sales growth by 20% at the end of 2022.

Developing an increase in sales while keeping the marketing expenses low


STP STRATEGY
High Price

Segmentation Targeting
• Harry Potter Fans
 Demographic Segmentation –
 People who are enthralled by
the Harry Potter Common Interior Design Unique Interior Design
Male/female individuals (Age
books/movies. (Generation Z
15-40) and Y)
• Non Harry Potter Fans
 Geographic segmentation –
 A youth between the ages of
Urban cities 15–40

 Psychographic segmentation:
Harry Potter fans in SL
Low Price
MARKETING MIX STRATEGY

Place Price Promotion

• Gampaha • Reasonable • Social Media


• Kiribathgoda Pricing Promotion
• Cost Plus • Facebook /
Pricing Method Instagram
• Inhouse
promotional
Campaigns
• Loyalty program
MARKETING MIX CONT:

Product Physical evidence People

• Beverages • Harry potter • 04 – Kitchen


• Fast Food theme interior Staff
• Desserts • Harry potter • 03 – Customer
posters and Service
photobooths • 01 – Branch
• Airing Harry Manager
Potter Movies
inside the café
ACTION PLAN

Action Time Duration Estimated Amount Objectives

Expanding café to create 01 Year LKR 800,000 Increasing sales growth


a separate corner to rent by 20% at the end of the
out for parties year

Renting out and prepping 05 months LKR 125,000 Attracting more


the nearby land to build a customer and increasing
separate car park the café sales growth

Coupon based marketing 02 months LKR 35,000 Developing an increase


plan to build awareness in sales while keeping
the marketing expenses
low
THANK YOU ..!

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