Made by :
Abdel Rahman Mango
Taima Afghani
Ruba Attari
Background and Problem statement
Background : there is a lot of lack of attention to physical health, which is
one of the most important things that we must [Link] can help
everyone to live a healthy life, whether eating or exercising continuously.
Problem statement
Problem statement; their implementation of these types is difficult for
them and because of the lack of information they have, they need a source
that provides them with the right information and guidance.
Proposed idea:
Gather all the information about nutrition, sport clubs, and healthy
restaurants in one source
The app targets 4 segments:
people who want to gain weight
who want to lose weight
body builder
people who want to live healthy lifestyle
Secondary research:
Secondary research is a type of research that has already been compiled,
gathered, organized and published by others. It includes reports and studies
by government agencies, trade associations or other businesses in your
industry.
Myfitnesspal
Lifesum
Fooducate
Myfitnesspal
Lifesum
Fooducate
Secondary research:
This study provides the first
data on the prevalence of
obesity in Jordan
An important finding of the study
is the high prevalence of obesity,
particularly among women, this
point might be our key players in
the marketing plan
Primary research:
The highest percentage of total respondents (41%) aim for wright
loss, followed by fitness (26%), muscle building (25%), gaining
weight (6%), and lastly body shaping at 1%.
Business model:
key partners:
Dietitian
Gyms
food information providers
Restaurants
supplement companies
Key Activities:
services fulfilment
Marketing
data logging
research
cost control
customer service
Business model:
Key resources:
Customer data
restaurants data
Other data
Value proposition:
one-stop-shop guide in Arabic
provide videos
recommendations from Arabic cuisine
suggest gyms and sport centers
suggest restaurants that do customized food or meals
24 hours live chat with experts
Business model:
Channels:
Website
Application
social media
Influencers
media
Press
Customer Relationships:
Personal assistance
Communities
Business model:
Customer segment:
Niche market
Personal preferences
gender = both
Revenue Streams:
Advertising fees.
Subscriptions fees
Cost structure:
IT infrastructure
Marketing and promotion
Human resources
Functional requirements and Non-
Functional requirements:
Functional requirements:
Profiles
Search
Messenger (if the app implies communication with a nutrition specialist)
Recipe recommendations
Meal planner
Notifications
Records
Payment
Support
Functional requirements and Non-
Functional requirements:
Non-Functional requirements:
high security
easy use
Availability
Reliability
Recoverability
Data Integrity
eye catching design
high speed
Context Diagram:
Data Flow Diagram (DFD):
ERD Diagram:
CONCLUSION
As we mentioned in our study there is a lack of information when someone wants to
start a new life and be healthy and this might be a major obstacle for people
because when someone found that it's hard or impossible to get all the information
they stopped or did not commit to the plan, so in our study, we focused on the
information and let the interface of applications more convenience to the user, also
when there is 24 hours live chat with nutrition this will keep the user going and
committed to the plan and be healthy!
This app will make people's lives happier!
And when you lunch this idea that help people and that people want it, and there is
no similar idea or competitor in our region, we believed this idea will succeed,
because always if you solve an environmental or culture issue in any giving idea it
will be a success no matter what the challenge is!
Please be healthy and let us change our culture to be healthy, if your life
is coordinated and healthy your success is very close to you
