ARTS 6
QUARTER 1
LESSON 1:
LOGO DESIGN
Prepared by:
MARILYN F. BAUTISTA
Hangga Elementary School
LOGO DESIGN
Logos are among the most common
symbols in our visual environment.
We see them on television, on the Web, in
billboards, in newspapers, in magazines, in
packaging, etc…
They are printed on the clothes, buses,
notebooks, and so on…
Examples:
What are logos?
What do logos do?
Logos are symbols.
Each word, font, color, shape, or image in great
logos means or represents something.
Logos convey a message, information, or
embody ideas about that which it represents.
In business, logos set companies, organizations,
products, or services apart from each other.
Examples:
Image Based and Word Based Logo
Many times, shoppers are influenced by
the logos’ visual appeal when they are
looking for a product or service.
KINDS OF LOGOS:
1. PERSONAL LOGOS
logos are personal images are used to brand
possessions, achievements, or even one’s
identity.
The logo had emerged as a symbol of an
individuals’ qualifications to perform a
certain skill.
2. CRESTS
are logos used to identify a family, country,
or organization.
only powerful and elite organizations or
families could afford to make their own crest.
3. BUSSINESS AND PRODUCT
LOGOS
a business or product logo simply identifies.
Each business aimed to be a better company,
product, or service.
LOGO DESIGN
is an important field in graphic art
aims to communicate a message to
its viewers.
it aspires to achieve its quality
it has to strong, interesting, and
unique
GRAPHIC DESIGNERS
the people who design such
identifying symbols or logos.
LOGO DESIGNERS
are the artists who attend to the
visual presentation of a logo.
ART DIRECTOR
are the person tasked to manage the
logo-design project of a company.
is expected to form a design team
composed of graphic artists, organize
meetings to present, plan, and
assess/reassess the project.
Design brief called program.
The logo design team meets immediately to:
a. Identify the purpose and need
b. Brainstorm and visualize ideas
c. Produce design solutions or answers
When they are done with the work, the team
submits their final design to the art director or
project manager for review, comment, and
finally, approval.
What makes a logo design great?
designinga logo takes technical know-
how, as well as a good sense of design
an art
it should have a solid design foundation
laid from the moment a decision to start
work is made.
Examples:
Things to be consider in making a
logo design
SYMBOLS
symbols in logos can bring about
awareness of the products or services
that is offered by a company.
it is true in cases where the company
name is not a self-explanatory.
Examples:
COLORS
Color is very powerful.
Colors can make us feel happy, calm, or
excited.
Color has a psychological effect that a
logo designer can use as advantage.
Colors can create varied emotions to the
customer.
Examples:
Examples:
WORDS, TEXTS
the most popular and successful
companies continue to prefer logos with
simple and easy-to-grasp texts.
the logo is easier to see and remember.
Examples:
SHAPES, SYMMETRY,
BALANCE
the use of simple, geometric shapes like
the triangle, square, and circle are quite
popular.
simple texts, simple, neat, and easy-to-
recognize geometric shapes can quickly
impress a unique identity in the eye of
viewers.
Examples:
FREE –FORM SHAPES
make use of basic shapes.
Logo designers, however, have to be
careful with their placement. Logos
that are free form should not appear
as if they are about to fall, loose and
unstable.
Examples:
BASIC STEPS IN CREATING
A DIGITAL LOGO
1. Visualize and sketch ideas
2. Scan to digitalize or make
the image appear on the
computer screen
3. Get started with the image
programs.
INKSCAPE TOOLBOX/ TOOL
BAR
BURN TOOL – darkens an image. To
use this tool, just drag it over the image.
CROP TOOL – changes the size of the
image. To use, select the area you want to
crop an then press enter.
INKSCAPE TOOLBOX/ TOOL
BAR
DODGE TOOL – lightens an image. To
use, drag the icon over the image you want
to lighten.
ERASER TOOL – can erase part of an
image in a certain layer. To erase everything
in a certain area, flatten the image or go
through every layer to delete that part.
INKSCAPE TOOLBOX/ TOOL
BAR
HAND TOOL – moves around the
image within an object. Use the Zoom
tool when you want to adjust the section
of the picture you want to look at.
LASSO TOOL – can select areas within
a layer that cannot be reached with the
Marquee tool.
FONTS, TYPE FACE
the style of the lettering or type face
speaks a lot about the visual story of
a logo.
STOP STOP
Elephant Type Face Curlz MT Type Face
PROPORTIONS, SIZE
logos to be effective should be able
to work across an array of media
applications. They should be
versatile and flexible for their many
uses. Well-designed logos should
look just as great on billboards,
streamers, posters, clothes,
stationaries, bags, etc.
Examples:
UNIQUENESS AND
INDIVIDUALITY
to create logos that are elegant,
meaningful, and timeless.
simple and yet legendary
Examples:
DIGITAL LOGOS
Logo design has changed in the last few decades,
thanks to the power and creative ability of computers.
The computer has provided logo designers more
opportunities to be productive.
It allows them to adopt methods that deliver better
results.
The computer has become a unique and valuable
resource to create logos digitally.
Digital logo creation is for anyone who is interested to
learn from its basic concepts.
Examples:
How will you succeed in creating
them?
Print and scan logo designs quickly
Use the Internet to search, post, blog
ideas, or consult experts, and receive
feedback almost immediately
edit or make changes in the logo size,
font, colors, text, or image, etc.
INKSCAPE TOOLBOX/ TOOL
BAR
MARQUEE TOOL – group of tools that
allows you to select rectangles, ellipses,
circles, squares
MOVE TOOL – moves around all objects
within a layer. To move an entire image,
flatten the layers by selecting ALL Layers
at the top of the window
INKSCAPE TOOLBOX/ TOOL
BAR
PAINT BUCKET TOOL – makes an area
one color. To edit all layers at one time,
click on ALL Layers at the top window.
PEN TOOL – makes lines and can be used
with shape tools to create different shapes.
To create lines, use the Pen tool to create
anchors and change the shape of the line by
moving around the anchors.
INKSCAPE TOOLBOX/ TOOL
BAR
SPONGE TOOL – soaks color out of the
image. Drag the tool over the section of the
image you want to change
TYPE TOOL – it puts text in a picture.
Click on the picture with the Type tool and
select a box the size of the area you want
to add.
INKSCAPE TOOLBOX/ TOOL
BAR
ZOOM TOOL – zoom in on part of the
picture for closer editing.
GRADIENT TOOL – to highlight a color and
make it fade from dark to light
AIRBRUSH TOOL – to create a softspray and
clouding effect
BLUR TOOL – to soften sharp edges
MEASURE TOOL – use like a ruler
RUBBER STAMP TOOL – to replicate the
same pattern or image
VECTOR-BASED LOGO
DIGITALLY FORMATTING – getting
the artwork from paper to computer.
VECTOR-BASED COMPUTER
PROGRAM – is an efficient way to create
logos, especially when logo designers work
across an array of different media
applications. The images they create can be
blown up and they would show any
distortion, pixilation, or loss of quality.
Examples:
PIXEL ART
PIXELS – computer displays are made up
of small dots.
the image is built up from these dots.
the smaller the dots are and the closer they
are together, the better the quality of the
image, but the bigger the file needed to
store the data. If the image is magnified, the
resolution deteriorates and it becomes
grainy.
VECTOR GRAPHICS
PROGRAM
uses a mathematical formula, not dots or
pixels. It is used for lines, colors, and
shapes.
the mathematical data determines the
makeup the image.
it also determines where it should be
placed, and whether it can be scaled to any
size without losing sharpness or detail.
Examples:
Prepared by:
MARILYN F. BAUTISTA
Teacher III/ MAPEH Teacher
Hangga Elementary School
