"A Refreshing and Nutritious treat"

BUSINESS PLAN

Presented by:
Group 4

MARCH 18, 2024

I. Executive Summary.
II. Market analysis.
III. Company Description.
IV. Organization and Management Structure.
V. Marketing sales Strategy
VI. Product Description.
VII. Production and Operation.
VIII. Financial Analysis
 [Link] SUMMARY
• As summer approaches, we are thrilled to introduce our
dessert, Sweet Ice Fruit. This delightful treat, known for
its sweetness and rich flavors, can be easily prepared
with a few simple ingredients. It consists of condensed
milk, and a variety of fresh fruits such as bananas,
apples, pineaples, and more.
• Our product is managed by a group of dedicated
students who have pooled together an initial capital of
1,000 pesos from thier savings. Sweet Ice Fruits is a
homemade product that we aim to sell in the school
canteen, targeting the Senior High School student of
Cotabato Foundation College of Science and
Technology.
• Sweet Ice Fruit is easy to make, and
anyone with determination can create
[Link],This product can further
improved and innovated upon with the
application of creative [Link] believe in
the potential of Sweet Ice Fruit to become
a popular and beloved treat among our
fellow students,providing them with a
refreshing and delicious option for their
dessert cravings.
 [Link] ANALYSIS
• Our target market consist of Grade 11 and 12 students
From CFCST Senior High School, aged 15 and above,
both male and female,in the Academic Tracks and TVL
strands. These students have an income or allowance of
30 pesos and [Link] important to note that all of these
students are [Link] Senior High School is our
main market,and we believe that our product,''Sweet Ice
Fruit'', will be saleable to them since it is new and
unfamiliar to them. New products often generate
curiosity and interest among customers. Our potential
customers,the Senior High School students of
CFCST,will be curious to taste our product. We will be
selling our products at Doroluman,Arakan,Cotabato,
which is where our school is located.
In terms of the students population,Grade
11 students make up 54 of the senior high
school population, with an equal distribution
of 50 males and 50 [Link] 12
students make up 46 of the senior high
school population, with 48 males and 52
females.
• As for competition,our classmates could
potentially have product that are more
saleable than [Link],our product
stand out due to its affortable and cheap
prince,ranging from P5 to [Link] makes it
suitab for students with a low budget for
snacks in school. one weakness we have
is that our product is limited,as we can
only produce 60 pieces per day.
 [Link] DESCRIPTION
• our campany specializes in selling Sweet Ice
Fruit to the SHS student of [Link] dessert
is a delicious and visually unique Filipino
[Link] it is typically made with milk and
[Link] Sweet Ice Fruit is made with pure
condensed milk and evaporated milk,combined
with a twist of fresh fruit. We mix the evaporated
and condensed milk with colorful fresh fruit.
Sweet Ice Fruit is a affordable for
everyone,ensuring that it fits within the budget of
every student in CFCST Senior High School.
• Our campany operates as a homemade product,relying on manpower rather than
machines to create Sweet Ice Fruit. We face challenges from competitors, such as
our classmate and the school canteen. Additionally, convincing customers to
purchase our product is a significant challenge. Encouraging them to try our Sweet
Ice Fruit can be quite difficult. The larger population of our school poses another
challenge, as increased customer interest in our product leads to higher demand.
Currently, we can only produce 60 pieces a day, and meeting higher demands would
require us to double our manpower. Despite these challenges, we are confident in
our ability to operate as a manufacturing business. Food is a necessity for our
customers,and our nutritious and affordable dessert meets their needs. While our
competitors product may be sweeter, Sweet Ice Fruit offers greater nutritional value.

• We chose this business opportunity because making Sweet Ice Fruit is easy , and the
product is nutritious, promoting the health of our customer. Starting this business
does not require a large investment, and we selected CFCST as our target market
due to our better access to this area. As student, this business opportunity is our best
choice.
 ITEMS VALUE
Ingredients 600
Ice candy bag per piece 40
Mixing bowl 50
Funnel 50 50
Total 740
• strength
our team's has expertise in making product and developing
some of its feature for customer satisfaction.

The team has its well-trained personal to handle the seeling

• weakness
Product can be easily melted because of its natural watery
subtance which makes it unsalable at times.
• Shown above are the Sweet Ice Fruit,
Strength and Weakness. The teams
expertise in making the product and
developing some of its features for
customers satisfaction. The team has its
well-trained personal to handle seeling
and marketing of the new product,
• Because these are assets of the company
that can help achievement of its goal and
objectives to gain more profit out from its
[Link] product watery
substance,on the other hand, is
considered as a weakness, because the
product were not sold at time they are
melted.
• OPPORTUNITY
several activities happening in the school lead the company to
generate more sale since there are lot of potential costumers specially
the students who will puchase the product.
• THREATS
The '' No to plastic'' policy of the government is a threat to the
company since the product is made with naturally as watery substance
and it should be packed in plastic.

Bad weather conditions can also be consider as a threat because cold

out of stock with raw materials of this product can be a threat to the
business since the product cannot be produce without the supply of
these ingredients.
 [Link] and
MANAGEMENT STRUCTURE
• The entrepreneurs have their own
organization management those facilities
in the production distribution process of
SWEET ICE FRUIT.

ORGANIZATIONAL CHART