FRUGIES CRUNCHY
DELIGHTS
Members:
Yvonne W. Gaddao
Melody G. Tumamman
Frejhan S. Acosta
Texnim B. Patal-o
1. Value Proposition
Problem;
chips processing in the area is low due to the lack of adoption of new technologies, upgrading skills, and low level of
trained manpower.
Poor of product promotion
there are instances that some fruits and veggies are rejected or wasted in the area.
Solution ;
provide employment, development and improvement in the quality of life to the people of the area
Trainings and seminars to promote Chips
Processing endorse the products to the local areas, to dealers, resellers, and also to retailers
Convert them into new and more holistic product
Main Products;
a. Banana chips
b. Malunggay chips
c. Kalabasa chips
d. Kangkong chips
e. Kamote chips
f. Cassava chips
2. Customer Segments
Business to Business;
a. Local Market
b. Schools ( all levels )
c. Stores( sari- sari store, merchandizers )
d. Households
Business to Customers;
e. Dealer
f. Reseller
g. Retailer
Loaction;
local and international enterprises/ market
Market Size;
h. Small and big enterprise
i. International
j. Local
Main Demand of Target Buyers;
High quality , high demand , Eco friendly , health safety and affordable
3.Marketing Channels
1. Own
• Social media outlet
• Stall location with free taste in every product
2. Marites System
3. Advertising Tactics
• Social media (broadcasting, pamphlets, flyers, videos,
post , live selling) and tarpaulins.
4. Customer Relationships
1.Direct and Online Selling
-Buy 12 get free in every flavour
-loyalty points to valued customers( 1 point for every 50 purchased product)
-Free delivery if 5 dozen and above
-Cash- on- delivery for below 5 dozen purchased products
2. Discounts
- Offer 2% in Nutrition Month
Business Ethics
There are several health benefits of our product.
The innovation of our product is that we are going to
make a different variety or a twist of chips by the use of
the fruits and veggies .
The product will value the highest chips quality, safety
and reasonable prices as well as variety in our range of
competent , and for the quick handling of customer needs.
5.Key Resources
1. Processing Facilities
2. Human Resource
3. Market Access and Distribution Channels
6. Key Activities
Preparatory Activities;
1. Acquire materials for frying ( strainer, slicer, peeler, knife, pail, basin, ladle, big frying pan, dehydrator,
heat sealer, Tupper wares)
2. Collect flavouring's ( cheese powder, garlic powder, chili powder, barbeque powder and cinnamon
powder)
3. Frying and seasoning the chips
4. Packaging and labelling
Operating Activities;
5. Collecting
6. Peeling
7. Washing / cleaning
8. Slicing
9. Soaking
10. Drying
11. Frying
12. Seasoning
13. Packaging
14. Labelling
15. Marketing
7. Key Partners
• DTI
• PLGU/ LGU
• DA
• TESDA
• DOLE
8. Costs Structure
Capital Expenses
-Tools and Machineries
Php 45,557.00
Operating Expenses
Php 42,125.00
Total Investment Cost
Php 87,682.00
9. Revenue Streams
1. Direct and Online Selling
2. Cash-on-Delivery
3. GCASH
FINANCIAL REPORT
ITEM AMOUNT
Heat Sealer 500
Plastic Bag 500
Weighing Scale 350
Measuring Cups 150
Strainer 570
Peeler 237
Knife 300
Basin 300
Laddle 225
Big Frying Pan 2790
Dehydrator 21,000
Tupper ware 875
Packaging Bag 280
Storage box 875
Pale 300
Hair net 75
Apron 1200
Gloves 1450
Mouth Shield 300
Tissue 1200
Alcohol 720
Facemask 500
Digital Kitchen Timer for Cooking 360
Gas Stove with Tank 7600
Sugar 4250
Salt 375
Cheese powder 250
Barbecue Powder 250
Garlic powder 250
Cinnamon powder 350
Chili powder 300
Oil powder 34,000
Banana 150
Marunggay 75
Casssava 375
Squash 800
Kamote 450
Kangkong 250
TOTAL 87,682
