ENR 185: IMT
Module 1
Course Material
Fundamentals of Management, 11TH edition. Published
by Pearson (September 15, 2020) © 2020. Mary A. Coulter;
David A. DeCenzo Coastal Carolina University.
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933257412X
Organisation Behavior: An Evidence based approach, Fred Luthans (12
edition), McGraw Hill
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3530352
Drucker, 1963
Every business starts to obsolete the minute it begins.
Every 2 years ask yourself:
“If we were not in this business already, would we now go into it?”
And if the answer is “no, ” the next question should be:
“How do we get out and how fast?”
MANAGEMENT
Management is a process that involves
coordinating (Plan/organize) and monitoring
(direct/control) resources (fin./human/physical
etc.) so that goals are achieved efficiently and
effectively.
EFFICIENCY & EFFECTIVENESS
Achieve the set goal Setting the goal that aligns with vision
and drives success
Focus is on productivity
Focus is on Strategy
“Doing things right”
“Doing the right thing”
Decrease cost
Increase revenue
Is too much efficiency good?
THE ORGANISATION
1. Private Company selling products
2. A restaurant
3. College/university
Deliberate arrangement of people 4. Convenience store
5. Hospital
brought together to achieve a
6. Football team
7. A Doctor’s Clinic
specific purpose and is linked to
8. A startup set up by 3 friends
an external environment. 9. Cloud company
10. TERI’s eco club
11. Virtual company (No office space, only WFH)
12. A freelancer running his own website
13. TERI’s Student Union
14. Relief Association created for helping victims
of COVID19
1. GOAL 2. PEOPLE 3. STRUCTURE
Goals
• Asks why do you exist?
• Can be summed up in any form
(tangibles or intangibles)
• Long term or short term
• Provides a Roadmap
• Is Clear and concise
• Makes focus Result oriented
S.M.A.R.T.
Step 1 Step 2 Step 3 Step 4
State your specific goals; Develop a measurement Specify the conditions in Record and monitor your
These goals have to well device: which you will achieve. performance.
defined, realistic and Once time period is
manageable. Profit maximisation, ROI or What time? complete, compare the
Have a consensus on your Return on Sales, market With what fixed cost? results with your set goal.
goals. capitalisation rate etc. Which department will
lead?
Become a profit making What strategy?
entity. What product price?
Become a profit making Have you met the goal?
Become a profit making entity with ROI 20% by end
entity with ROI 20%. of 2023 by through
aggressive marketing.
Are goals, vision and mission same?
Vision Mission
In the coming years, how will we impact the What are we doing right now?
world we live in?
Who are we serving?
Aspiration for the greater future
How are we serving them?
The ideal outcome
Focus is on today or the present
Very abstract
Reflects the culture of the company
Focus is on tomorrow
“To make world a where environment and “At Greentech solar, we provide
technology is in harmony.” innovation to every house we design.”
Current Abstract Absolute Abstract
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Food for thought
Are ‘taglines’ mission of a company?
What are the similarities between taglines, vision and
mission?
Organisational Structure
Organisational structure is the formal framework of task and reporting
relationships that controls, coordinates and motivates employees so
that they cooperate to achieve an organization's goals.
Division of labour
Coordinates flow of information
Act as tool for change
ELEMENTS OF ORG. STRUCTURE
DEPARTMENTALISATION CENTERALISATION
(special/functional/geographic) (Mechanistic/Organic)
FORMALISATION CHAIN OF COMMAND
(high degree/low degree) (short/ long)
STRUCTURE FIT: CHOOSING THE RIGHT
STRUCTURE for your organisation
Strategy:
Is your
Environment: structure
How dynamic aligned with
is your your values?
Technology : environment?
What
technology do
you use?
Size :
What is the
size of your
organisation?
People (owners, managers & employees)
Who is a manager?
Traditional role of control is
blurring
Requires multifaceted
skillset in modern times
Coordinating and enabling
stakeholders
Role of manager directly
depends on structure fit
Managerial roles
• Figurehead • Monitor
Interpersonal
Informational
Decisional
• Entrepreneurial
(ceremonial • Disseminator duties
duties) • Spokesperson • Resource allocator
• Leader • Negotiator
• Crisis management
• Motivator
• Strategic decisions
• Liason/
networking
People fit: the right people in
an organisation
Keep your
employees happy.
Determine and Boost morale,
promote work remunerate,
practices that is provide services,
Hire the right feedback
people for the aligned with your
right job. vision-mission.
Define roles of
manager and
Develop the right employees
structure fit for
your organisation.
