WHO WE ARE ?

 India’s First International Sportswear Brand; available in Dubai, Morocco, US and Canada.

 We pride ourselves for being the pioneer in making Sportswear of International Quality available at
a Indian Price.

 From the house of Paragon Apparels, the largest manufacturer and fabric exporter of Sports wear and
Performance wear in India.

 All Leading Sportwear & Performance wear brands either manufactured by us or they use our fabric.

 Pioneer in making sustainable / recycled polyester in India.

 We use the most advanced garmenting technologies which make our product unique in terms of price,
quality ,designs and enhance performance.

 Yarn to Retail, complete in-house value Chain, enables us to give premium quality at most competitive
prices.

 Fully owned Factories – 4 in Noida & own Fabric Mill at Una; Design office at New York.
• Our Vision: To Make Sports & Fitness An Integral Part of Every
Common Indian Life.

• Our Mission: To Become The Most Preferred Indian Sportswear

Brand.

• Our Goal: To become a 100 Cr Indian Sportswear Brand by 2025 –

26.

• Our Motto: To provide International quality at reasonable price.

 Alcis Sports
Pvt.Ltd.

EMPLOYEE
TRAINING
A development course to set you up for success at
work
Presentation by Khushboo Singh
OUR
TRAINING
OBJECTIVE
Sales training objectives are specific
goals set to enhance the knowledge,
skills, and performance of Frontend
Sales team. These objectives typically
aim to improve various aspects of the
sales process, such as product
knowledge, communication skills,
customer relationship management,
and closing techniques.
TRAINING
BENEFITS
Improve Product
Knowledge Enhanced Sales
Skills Increased Confidence
Understanding Customer
Behavior Increased Sales
Revenue
 TOPICS
FIRST TOPIC
COVERED
SECOND TOPIC THIRD TOPIC

Product Soft Sales

Training Skills Strategies
Drytech+ The technology that helps the cloth dries out fast and prevents the stickiness of the
cloth to the skin; giving you comfort and ease to perform.

Anti Static Ensures higher comfort, durability and prevents common damages to the cloth
surface.

Anti Microbial Prevents body odor; keeps you all day fresh.

Stretch – X 360 degree stretch allows you to flex and stretch in every angle without posing
any hindrance in your day to day training.

AirVent X Allows air flow through the pores of the cloth; thus giving required breathability to
the garment and keeping the body temperature in control while working out.
Anti-UV treatment protects the screen from the UV rays preventing the sun-tan on the skin.

360 degree reflective makes you visible even in low light conditions (especially important
while jogging / running or cycling to be visible from distance)

Soft Touch Allowing you to be comfortable and easy in all walks of life even while you are not
in sports.
Eco Friendly We save about 40 litre water per garment and most of our products are made
out of recycled polyester; thus actively reducing the carbon footprint.

Anti Chafing Flat seams to avoid friction irritation to the skin.

No Roll Waste Bands Elastane waste bands that stays flat and in shape.

High Impact Designed for endurance training and intense work out.
Light Weight Feather weight garments allows you to move or work out freely; enhances your
performance everyday.

Soil Release Don’t allow dust to settle down on the fabric and released strain easily.

Thermoregulations Controls your body temperature.

8 Steps to win your customer
• First impression
• Establish a connection
• Understanding your client
• Win the confidence
• Share the Experience
• Maximizing Opportunities
• Closing the sale
• Final Impression
 FIRST IMPRESSION

• Welcome customers with a SMILE.

• Wear your uniform neatly with your name badge visible so customer can
address you by your name after introduction.
• Actively move around your zone so you are visible at all time to customers
needing your advice or assistance.
 Establish a Connection

• Greet and Welcome them.

• Move towards customer while saying" Good Morning/Good
Afternoon or Good Evening”.
• Ask customer how you can help them in choosing their
product.
UNDERSTANDING YOUR CLIENT

• Ask open/ probing question.

• Demonstrate Active Listening.
• Try to understand the customers actual need .
 Win The Confidence

• Show latest products.

• Show innovative items.
• Show new design.
• Show hot/top selling items.
• Explain Feature, Advantage and Benefits(FAB).
• Talk about the “unique selling point”.
 SHARE THE EXPERINCE

• Offer to check the size and fit of all Apparel.

• Show apparel items and escort them to the fitting room.
• Carry the items for them and make sure the fitting room is clear.
• While Customer is trying ask “whether the size and fit is fine or not”.
• Be within calling distance to assist and offer alternatives.
 Maximizing Opportunities
• If the product is out of stock , offer more than one alternatives or check
the product availability from another store.
• Always offer what we have first rather than what we don’t have in
stock.
• Use cross selling technique (by offering add on items, new arrivals,
product campaigns) to increase the transaction value.
• Use Up- selling technique. (always try to sell high value product ).
 CLOSING THE SALE

• Use pre- closing phrases.

• Close the sale with a question (would you like me to take this to the
cashier for you?, how would you like to pay for this..?
• Escort them to cashier.
 FINAL IMPRESSIONS
• Manage the cashier QUEUE efficiently – try to escort the customer to the
cash till
• Keep the cashier desk clean and well organized.
• Provide up to date information on current promotion and up coming events.
• Reassure customer that they have made a good buy.
• Bid a warm welcome and invite them back.
 FEW IMPORTANT POINT
• Never ever give false information to the customer.
• If You don’t know the right answer , don’t give false information ,take customer
number and get back with the right answer.
• 24 hrs deadline to make sure customer get the product
• Always try to explain the Benefits of our product first.
• Be spontaneous towards the customer needs.
• Share the stories of HAPPY CUSTOMERS
• Attend each and every customer with full attentiveness
• (Any sort of carelessness is not going to tolerate, just try to give your best
efforts ,you will definitely going to experience the difference)
 One Liners

1. All leading sportswear brands are either manufactured by us or they buy the
fabric from us, making us a INR 600 CR Group; we are using the same fabric.
2. Yet the Prices of the brands, even after discounts, is higher than our MRP’s.
3. All of our products carry at least 3 garmenting technologies; brands with these
features charges a premium from their customers.
4. We are only 4 years old yet SD is our brand Ambassador, we have been proud
partner of LFW, IPL (LSG, RR, DC), LL (IC), DSG, PKL & ISL.
5. 2022 CWG kit, sponsored by JSW, was manufactured by us.
6. We supply merchandise worth INR 450 CR every year to US and Europe.
 PLAN OF
ACTION
• 1. Start with the bottom performers.
•2. Fetching the data of employees from sales coordinators of LFR and Distribution
after analyzing three months sales
•3. Sales coordinators will mail the suitable time slot for training and evaluation of
5 employees each on a daily basis.
•4. Arrange a zoom call with the employees for evaluation and understand their needs( usp
or soft skills)
• 5. After evaluation start the training process
• 6. Training will be given on Google meet or video calls only.
FAQ’s & Roadblocks

We will give updating this part in our onward

training part as we start interacting with staffs
and get their frequent feedbacks on the real-
time challenges faced.
THANK YOU
FOR LISTENING!
If you have any questions, feel free to
reach out to us through any of the
following:
WEBSITE
https://www.alcissports.com/

EMAIL ADDRESS
[email protected]
m
CONTACT NO.
8799797352