MANIPULATIVE
INFORMATION
AND MEDIA
Teacher Mel
DIMENSIONS OF MANIPULATIVE
INFORMATION AND MEDIA
MANIPULATE
• means to handle, manage, or influence
something or someone skillfully.
Although to manipulate may be used to
create order, it can also be done unfairly
which will only favor one side.
Meanwhile, information is quite a broad
term. Information can cover data,
knowledge derived from different
studies, experiences, or instructions and
even signals or symbols.
SOME FIRMS THAT USE
MANIPULATIVE
INFORMATION
1. Marketing firm or Ad Agency. They generate sales of
goods and services and directly contribute to the
company's profitability. They usually offer services like
creating, planning, and handling different forms of
advertisements to promote their clients and their
clients’ products and services.
2. Public Relations (PR) firm. They coordinate
relationships through the media with various publicities
in order to gain public acceptance and approval of the
client's activities, including its sales activities. They
intend to change the public’s action by influencing their
DIFFERENT KINDS OF MEDIA
MANIPULATION
A. CONSUMER CONFUSION
• the state of mind of the consumers
during purchasing products that
leads them to having lack of
confidence towards their
purchasing decision. This can even
lead to incorrect purchasing
decisions. This is a result of having
too many of the same products in
the market. Some sellers become
creative with their packaging so it
stands out.
DIFFERENT KINDS OF MEDIA
MANIPULATION
B. CROWD MANIPULATION
• the intentional use of principles and techniques
of crowd psychology. This is used by advertising
firms to engage, control, and/or influence the
desires of the consumers to make them believe
that there is a great demand for the product
being advertised.
Example
❖ Hired random people would attest to the efficacy
of the product.
3. PROPAGANDA
• the information or idea
that an advertising firm example: Showing
can release using the charity work
different forms of done by the client
media which can help while exposing the
the image of their client opponent’s slush
and adversely affect funds.
the image of its
4.
GAT E KE E P I NG
• the type of manipulation where information is
being filtered for dissemination (whether for
publication, broadcasting, the Internet, or
some other mode of communication). The
public is informed with only a portion of the
truth for different kinds of purposes.
Example: During a gas leak accident in a
5.
CELEBRITY
ENDORSEM
• ENT
the use of celebrities
as endorsers of a
certain product or
services who will
attest to its
effectiveness and
good quality.
6. HOAX
• use of manipulative information which intends to
deceive or defraud the public.
Example:
❖ In 2015, Peter Onneken and Diana Löbl, a pair of
documentary filmmakers from Germany, and John Bohannon,
a biologist and science journalist based at Harvard, tricked
millions of people into believing chocolate could help them
lose weight.
(source:
https://www.cjr.org/analysis/the_history_behind_the_chocolate_hoax.php)
7.
PSYCHOLOGICAL
MANIPULATION
• used by advertising agencies which
aim to influence and affect the
public’s belief, emotions, motives
and/or reasoning towards a certain
product, service, or situation.
Example:
❖ An advertising agency highlights the slimming components of
a juice product thus creating a higher demand for that product
with slimming components and the premise that being slim is
8. FEAR
MONGERING OR
SCAREMONGERIN
• the dissemination of frightening
G
and exaggerated rumors of an
imminent danger or the tactic of
purposely and needlessly aiming
to instill fear to the public.
Example:
❖ If the news exaggerated that the power of Abu Sayyaf
penetrated Luzon and risks planting bombs in malls, there would
be a decline of people going to malls and even other public
ADVANTAGES OF MANIPULATIVE
INFORMATION
❖ It can boost the image of a person, product, or
services.
❖ It can filter the information that would be
disseminated to the public.
❖ It can provide a sense of control and order
when it comes to the kind and amount of
information to be publicized.
LIMITATIONS OF MANIPULATIVE
INFORMATION
❖ It can be biased and/or subjective to protect
the image of a person, product, or services.
❖ It can mislead the facts and conceal sensitive
issues.
❖ It can hide the truth that the public has the
rights to know.
VALUE OF MANIPULATIVE
INFORMATION
1. Motive or purpose.
AND MEDIA
• It is important to identify the cause or the purpose
why a particular group employed it.
Example:
A general infomercial was released to inform the
public regarding disaster-preparedness in case a
disaster like flood or earthquake happens. (Good
VALUE OF MANIPULATIVE
2. DegreeINFORMATION
of influence or impact. AND MEDIA
• It is the extent on how the manipulation of information can
produce effects on the actions, behavior and/or opinions of
the public. Some advertising and public relations firms
engage in manipulation to increase the degree of influence
or impact to the public.
Example:
If the general infomercial released for disaster preparedness is
misinterpreted, the public might panic which will produce a
negative impact despite the good motive or purpose.
You will now take the role of an advertiser. Using any type of
media (text, visual, audio and/or motion), advertise a
candidate using the introductory speech from the previous
activity. Be sure to combine all the design elements and
principles in doing your advertisement.
