TRADITIONAL MARKETING

V/S
DIGITAL MARKETING
 Our
Team Mates

Group Leader
Md Belal Ansari

Sayeed Anwar Mehtab Alam Yusuf Ghani Alishbah Madiha

Agenda
1 Introduction Pros & Cons of
5 Traditional
Marketing
Overview of
2 Traditional Pros & Cons of
Marketing 6
Digital Marketing
Overview of Digital
3 7 Conclusion
Marketing

4 Key Differences 8 Questions

Introductio
n
Marketin
g
Marketing is the process of
promoting and selling products
or services by understanding and
meeting customer needs.
Traditional
Marketing:
It refers to the traditional methods of
promoting products or services, often
using offline channels.
These methods include:

Print advertising:- Newspapers,

magazines, and billboards.
Broadcast advertising:- Television and
radio commercials.
Direct mail:- Sending physical mail to
potential customers.
Outdoor advertising:- Posters, signs, and
other displays in public places.
Public relations:- Building positive
relationships with the public through
Digital
Marketing:
Digital marketing is the use of online platforms and
tools to promote products or services. It includes
activities like social media marketing, email
campaigns, search engine ads, and content creation
to reach and engage with customers.
Here are some key components of digital marketing:
Search Engine Optimization (SEO): This involves
optimizing your website to rank higher in search
engine results pages like Google.
Content Marketing: This involves creating and sharing
valuable, relevant, and consistent content to attract
and retain customers.
Social Media Marketing: This involves using social
media platforms like Facebook, and Instagram, to
build relationships with customers and promote your
brand.
Email Marketing: This involves sending targeted email
 Key
Traditional Difference
vs Digital
Uses offline channels like TV, radio, Uses online platforms like websites,
newspapers, and billboards. social media, search engines, and
email.
Generally more expensive,
especially for TV ads, print media, More cost-effective, with flexible
and billboards. budgets and lower costs for online
ads.
Reaches a broad audience without
much control over who sees the ads. Allows for precise targeting based
on demographics, interests, and
behaviors.
One-way communication where the
audience only sees or hears the ad. Two-way communication, allowing
users to engage through likes,
Difficult to track how many people comments, shares, and direct
saw or acted on an ad. responses.
 Pros & Cons of Traditional
Marketing
Pro Con
s
1.Wide Reach: Traditional
s
marketing (like TV, radio, and
1.High Cost: It can be
expensive to create and run
print ads) can reach a large ads, especially on TV and in
audience. print.
2.Credibility: People often 2.Limited Tracking: It's hard to
trust ads in newspapers and measure the effectiveness of
on TV more than online ads. traditional marketing
3.Tangible: Print materials accurately.
(like brochures and flyers) 3.Less Targeted: Ads reach a
can be kept and referred to broad audience, which may not
later. include your ideal customers.
4.Local Focus: Great for 4.Declining Attention: Fewer
targeting local customers, people are engaging with
especially with community traditional media, as many
 Pros & Cons of Digital
Pro
Marketing Con
s
1.Wide Reach: You can connect
with a large audience globally.
s
1.High Competition: Many
businesses are online, making it
2.Cost-Effective: Digital hard to stand out.
marketing often costs less than 2.Rapid Changes: Digital trends
traditional methods like TV or change quickly, requiring constant
print ads. learning and adaptation.
3.Targeting: You can target 3.Dependence on Technology:
specific groups of people based Issues like server downtime or
on their interests and technical problems can disrupt
behaviors. campaigns.
4.Measurable Results: You can 4.Privacy Concerns: Customers
track how well your campaigns may be wary of sharing personal
are performing in real-time. information online.
5.Engagement: It allows for 5.Limited Control: Changes in
direct interaction with platform algorithms (like social
Conclusion
Traditional marketing, like TV ads
and billboards, is great for reaching local
audiences but can be expensive and
harder to track. Digital marketing, on the
other hand, uses online platforms like
social media and websites to connect with
a broader audience. It’s usually more
affordable and allows for precise targeting
and immediate feedback on campaigns.
While traditional marketing builds brand
recognition, digital marketing offers
flexibility and real-time interaction. A
 Moment of

Questions
and answers