Strategic Management
BMB-301
Unit-I
Course Objectives
• To have a clear understanding of the key concepts and
principles of strategic management
• To have skills and understanding of tools and techniques
for analyzing a company strategically.
• To provide a basic understanding of the nature and
dynamics of the strategy formulation and
implementation processes.
• To encourage students to think critically and strategically.
• The ability to identify strategic issues and design
appropriate courses of action.
Course Outcomes
• CO 1: Formulate organizational vision, mission, goals, and
values
• CO2. Develop strategies and action plans to achieve an
organization's vision, mission, and goals.
• CO3. Develop powers of managerial judgment, how to
assess business risk, and improve ability to make sound
decisions and achieve effective outcomes.
• CO4. Evaluate and revise programs and procedures in order
to achieve organizational goals;
• CO5. Consider the ethical dimensions of the strategic
management process
Suggested Readings
• 1. Wheelen, L. Thomas and Hunger, David J.; Concepts in
Strategic Management and Business Policy, Pearson Education,
• 2. Stewart Clegg, Chris Carter, Martin Kornberger & Jochen
Schweitzer : Strategy - Theory and Practice.(SAGE Publishing
India)
• 3. Kazmi, Azhar; Business Policy and Strategic Management;
McGraw-Hill Education. David, Fred; Strategic Management:
Concepts and Cases; PHI Learning.
• 4. Thomson, Arthur A. and Strickland, A. J.; Strategic
Management: Concept and Cases; McGraw Hill Education,
• 5. Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic
Management; McGraw-Hill Education,
Index
• Introduction: meaning, nature, scope, and importance of
strategy;
• Model of strategic management
• Strategic Decision-Making Process.
• Corporate Governance: Composition of the board
• Role and Responsibilities of the board of directors
• Trends in corporate governance.
• Corporate Social Responsibility.
• Introduction to Business policy
• Strategic Management Process & Levels
• Strategic Intent
Introduction: meaning, nature, scope, and
importance of strategy
Nature of Strategy
Features of Strategy
Importance of Strategy
Cont’d.
Model of strategic management
Cont’d.
Cont’d.
Model
Cont’d.
Cont’d.
Cont’d.
Strategic Decision-Making Process.
Cont’d.
Cont’d.
Cont’d.
Corporate Governance: Composition of the board
Cont’d.
Benefits of Corporate Governance
Role and Responsibilities of the board of directors
Cont’d.
Cont’d.
Cont’d.
Cont’d.
Cont’d.
Trends in corporate governance.
• Trend 1: Artificial intelligence will present new challenges.
• Technology is already omnipresent in many boardrooms. Many boards utilize
tools like board portals to streamline collaboration and foster security and
transparency. Artificial intelligence (AI) is likely to revolutionize board activities
inside and outside the boardroom.
• Trend 2: Ethics will be a key focus
• New technology may introduce new ethical issues. AI, for example, isn’t easily
transparent and has biases, which can complicate data-gathering and decision-
making for boards striving to offer their shareholders greater visibility.
• Trend 3: Boards need more effective systems for sharing data
• Boards have an incredible amount of responsibilities, all requiring complete
oversight of business activities. Yet, in many cases, out dated reporting
structures make it difficult for boards to access the information they need to
make key decisions.
Cont’d.
• Trend 4: Corporations need to nurture and attract young talent
• The workplace will transform over the coming years. Businesses
that have rapidly cut their workforce or implemented hiring
freezes may later face a lack of talent. Additionally, board and C-
suite succession may become challenging as experienced board
directors near retirement without younger talent to replace
them.
• Companies should start nurturing young talent now by
considering the diverse skillsets and backgrounds that could set
the company up for future success. Legal, cyber security,
financial and data/analytics are skills most boards will need to
cultivate to succeed.
Corporate Social Responsibility
Cont’d.
Cont’d.
Cont’d.
Cont’d.
Problems and prospects concerning
Corporate Social Reporting
Cont’d.
Cont’d.
Cont’d.
Cont’d.
Introduction to Business Policy
Features of Effective Business Policy
Difference Between Policy & Strategy
Process of Strategic Management & Levels at which
Strategy operates
Cont’d.
Cont’d.
3 Levels of Strategy
Cont’d.
Cont’d.
Cont’d.
Strategic Intent: Vision, Mission, Goals &
Objectives
Cont’d.
Cont’d.
Thank You
