Quiz Activity
Question
What does "POS" stand for?
• A) Point of Service
• B) Point of Sale
• C) Product on Sale
• D) Price of Stock
Question
What is "Omnichannel Retailing"?
• A) Selling through physical stores only
• B) Selling through multiple platforms (online, in-store, etc.)
• C) Using only one channel to sell products
• D) Selling wholesale to businesses
Question
What is "SKU" in retail?
• A) Store Keeping Unit
• B) Stock Keeping Unit
• C) Sales Knowledge Unit
• D) Service Knowledge Unit
Question
Which term describes the physical layout of products to
drive sales?
• A) Product Placement
• B) Merchandising
• C) Planogram
• D) Inventory Management
Question
Which of the following is a growing trend in the retail
industry?
• A) Physical stores only
• B) Cash-only transactions
• C) Click-and-collect services
• D) No online presence
Question
What is "AI in retail" mainly used for?
• A) Replacing human employees
• B) Personalizing customer experiences and inventory
management
• C) Reducing product prices
• D) Eliminating customer service
Question
Which trend involves selling directly to consumers
through social platforms?
• A) Social Commerce
• B) Showrooming
• C) Pop-up Shops
• D) Drop Shipping
Question
What is the retail trend of creating personalized
experiences based on data analysis called?
• A) Custom Marketing
• B) Hyper-Personalization
• C) Cross-Selling
• D) Dynamic Discounting
Question
What is one of the biggest challenges facing brick-and-
mortar retailers today?
• A) Staffing shortages
• B) Online competition and e-commerce growth
• C) Limited product variety
• D) Overpricing
Question
What is "Showrooming"?
• A) Viewing products in-store and buying them online
• B) Displaying products for marketing purposes
• C) Buying products online and returning them in-store
• D) Setting up temporary stores
Question
What is "Showrooming"?
• A) Viewing products in-store and buying them online
• B) Displaying products for marketing purposes
• C) Buying products online and returning them in-store
• D) Setting up temporary stores
Question
How can retailers manage the challenge of increasing
online returns?
• A) Make returns more difficult
• B) Improve product descriptions and visuals
• C) Increase prices to compensate
• D) Avoid selling products online
Question
Which challenge is often faced by e-commerce retailers?
• A) High rent costs
• B) Inventory shrinkage
• C) Cart abandonment
• D) Limited opening hours
Question
What is "Loss Leader Pricing"?
• A) Raising prices on popular products
• B) Selling a product at a loss to attract customers to buy other
items
• C) Eliminating sales discounts to increase profits
• D) Pricing products based on customer income
• (Answer: B) Selling a product at a loss to attract customers to
buy other items
Question
What is "Cross-Selling"?
• A) Offering additional, unrelated products to the customer
• B) Encouraging customers to buy more expensive items
• C) Selling items at a discount
• D) Suggesting related products to complement the customer's
purchase
Question
What does "CRM" stand for in retail?
• A) Customer Retention Mechanism
• B) Customer Relationship Management
• C) Customer Resource Marketing
• D) Consumer Revenue Management
Question
What is "A/B Testing" used for in retail?
• A) Testing different pricing models
• B) Comparing two different marketing strategies to see which
performs better
• C) Deciding between two store locations
• D) Testing inventory systems
Question
What does "Basket Size" refer to in retail?
• A) The number of items a customer buys in one shopping trip
• B) The total number of customers in a store
• C) The space available for product display
• D) The amount of sales made in a day
Question
What is "Foot Traffic" in retail analytics?
• A) The number of customers visiting an online store
• B) The number of people entering a physical retail location
• C) The number of steps customers take inside the store
• D) The amount of inventory moved in a day
Question
What is "Foot Traffic" in retail analytics?
• A) The number of customers visiting an online store
• B) The number of people entering a physical retail location
• C) The number of steps customers take inside the store
• D) The amount of inventory moved in a day
Question
What is the primary focus of "Inventory Turnover"?
• A) How quickly products sell and are replenished
• B) The number of employees managing inventory
• C) The number of returns processed in a day
• D) The number of sales transactions completed in a day
Question
What does "Conversion Rate" measure in retail?
• A) The percentage of visitors who make a purchase
• B) The percentage of products returned
• C) The number of items sold at a discount
• D) The total sales revenue compared to expenses
Question
What is "Impulse Buying"?
• A) When customers purchase items they didn’t plan to buy
• B) When customers buy products online quickly
• C) When customers use loyalty points to buy products
• D) When customers buy items because they are on sale
Question
Which technique encourages customers to buy products at
the checkout counter?
• A) Up-Selling
• B) Impulse Selling
• C) Cross-Selling
• D) Point-of-Purchase Display
Question
What is "Customer Lifetime Value (CLV)"?
• A) The average amount a customer spends in one transaction
• B) The total revenue a business can expect from a customer
over their entire relationship
• C) The length of time a customer remains loyal to a brand
• D) The number of purchases a customer makes in a year
Question
Which of the following describes "Experiential Retail"?
• A) Selling products exclusively online
• B) Creating immersive, engaging in-store experiences to draw
customers
• C) Discounting products to increase sales
• D) Using customer reviews to drive product development
Question
What is "Beacon Technology" used for in retail?
• A) Tracking customers' in-store movement to send targeted
promotions
• B) Managing inventory in warehouses
• C) Allowing customers to scan products for price comparisons
• D) Tracking store sales and revenue
Question
What is the main purpose of "Self-Checkout" systems in
retail?
• A) Reducing the need for sales staff
• B) Allowing customers to pay faster without waiting in line
• C) Providing personalized customer service
• D) Enhancing inventory management
Question
Which emerging technology allows customers to "try on"
products virtually?
• A) Augmented Reality (AR)
• B) Artificial Intelligence (AI)
• C) Blockchain
• D) Internet of Things (IoT)
Question
Which of the following is a key benefit of "Personalized
Marketing" in retail?
• A) Targeting customers with generic promotions
• B) Offering promotions based on individual customer
preferences and behavior
• C) Reducing the overall number of advertisements
• D) Improving supply chain efficiency
