D A T A
DOCTORS
ICT training center
GROUP MEMBERS
Gelila Tesfaye………………...ETS 0620/16
Getahun Birhanu…….……..ETS 0624/16
Hanim Murad……………..... ETS0659/16
Hasset Abraham……….……ETS0664/16
Hasset Dereje………..……...ETS0666/16
CONTENTS
FINANCIAL ANALYSIS
MANAGEMENT
ORGANIZATION STRUCTURE
DEVELOPMENT AND MARKET DESCRIPTION
PRODUCT
EXECUTIVE SUMMARY
01. EXECUTIVE
SUMMARY
INTRODUCTION
Data Doctors will offer computer and IT trainings such
as computer programming, computer software package
training, computer systems and database training,
computer electronics technology training, Local area
network (LAN) management training and vocational
training
. We are quite optimistic that our values and quality of
service offering will help us drive our computer training
center to enviable heights and also help us attract the
number of students that will make the business highly
profitable
. Our company will be dedicated to establishing good
business relationship with our students giving them
value for their money and reasons why they should
continue to recommend their family members and
friends to us. Our company will be situated in Addis
Ababa, Ethiopia but since most of our services are
MISSION
BRIDGING THE
GAP
EMPOWERING
STUDENTS
CAREER
READINESS
LIFE LONG
LEARNING
SOFT SKILL
ENHANCEMENT
OUR PRODUCTS AND
SERVICES
CERTIFICATION
PROGRAM
ONLINE LEARNING
5 CUSTOMIZED
PLATFORM
4 6 WORKSHOP
CAREER SUPPORT DIGITAL LITERACY
SERVICE 3 7
KEYS
DIGITAL ANALYTICS TIME MANAGEMENT
2 8
EFFECTIVE
COMMUNICATION 1 9 MICROSOFT OFFICE
SUITE
[Link]
DESCRIPTION
INTRODUCTION
The business plans to offer training in essential
computer skills, targeting high school to
university students and early-career
professionals. Courses include Microsoft Office,
coding, digital literacy, graphic design, data
analysis, and communication tools, aiming to
prepare students for modern digital jobs.
2.1. Existing Potential
Customers
1. High School Students:
2. Middle and elementary
students
3. College and University
Students:
4. Recent Graduates and Early-
Career Professionals
5. Educational Institutions
6. Corporate Training Programs
2.2. Potential
Competitors:
1. Traditional Education
Institutions:
2. Online Learning
Platforms:
3. Vocational Training
Centers:
4. Private Tutors
5. Corporate Training
Providers:
VALUE PROPOSITION PRICING STRATEGY
PROMOTION AND SALES ONLINE MARKETING
DISCOUNT
STRATEGY
WORKSHOPS AND PARTNERSHIP
WEBINARS
• THE MARKET PLAN
1. Conduct market research
2. Update and expand course
offerings
3. Develop a strong customer
relationship management system
4. Build a strong brand
5. Track performance metrics
6. Explore geographic and market
expansion
STRENGTH
- Comprehensive and practical training
OPPORTUNITIES programs.
Growing demand for digital literacy
- Experienced and knowledgeable instructors.
and computer skills in the job
market. - Flexibility in course offerings and scheduling.
- Expansion into new geographic - Strong focus on customer satisfaction and
regions and market segments. support.
- Potential for corporate - Partnerships with educational institutions and
partnerships and bulk training businesses.
contracts.
- Development of advanced courses SWOT
in emerging technologies like AI and
cybersecurity.
ANALYSIS WEAKNESSES
THREATS
- High competition from established online learning
- Rapid changes in technology requiring constant platforms.
- course updates. - Dependence on technology which may require
- Potential market saturation with numerous competitors. constant updates.
- Economic downturns affecting spending on education - Initial capital investment for course development
and training. and marketing.
- Regulatory changes in the education sector. - Lack of informed people about the importance of
soft skills
[Link]
AND PRODUCT
PHASE 1 1: Research and
planning
1. Identity the target audience DEVELOPMENT
[Link] market research PROCESS
3. Identify the necessary resources
PHASE 4
PHASE 2 1. Program structure: Marketing and Sales
The program will consist * Launch social media campaigns
of 9 modules, each
covering a specific topic * Email marketing campaigns
or skill. * Establish partnership with IT companies,
PHASE 3 : Technology Infrastructure PHASE 5
: Launch and Evaluation
* Various Hardware components
* Virtual classrooms
* Develop e-commerce
3.2. Estimated Development Costs:
1. Content Creation:
2. Instructional Design:
3. E-learning Platform and Hosting:
4. Audio-Visual Production:
5. Testing and Quality Assurance:
Total Estimated Development Cost:
170,000 - 230,000 ETB
Additional Costs:
1. Marketing and Promotion
2. Ongoing Maintenance and Support
Labor requirements
:Trainers/Instructors, Technical
Support, Course
Developers,Marketing and
Promotion staffs, and
Administrative Support staff.
Total Labor Requirements : will
be approximately 6-10 people a mix
of technical, instructional, and
marketing skills.
Cost Estimate: The total labor cost
for the program could be around
150,000 - 250,000 ETB.
INTELLECTUAL PROPERTY RIGHTS
The trainer or training
provider must ensure that
the users have the
necessary permissions or
licenses to use the
materials.
LEGAL ISSUES DATA PROTECTION AND PRIVACY
We ensure to protect
enrollees' privacy by
having privacy policy on
CYBER SECURITY landing pages that collects
peoples' info to sign up.
we ensure that we have
adequate cyber security
measures in place to protect
the platform and user data.
[Link]
ORGANAZATION
STRUCTURE
MANAGEMENT AND
ORGANIZATIONAL STRUCTURE
OPERATIONAL PLAN
Role and responsibility of members
➤We will organize a The role of the managers will be man
team or assign the overall activity of the business. T
individuals to an is:-
existential group that Making decision regarding the state
will be responsible for business in the future including
planning, constructing, controlling
and programming the overall activity in the business,
various pieces of evaluating the quality of services.
software.
➤our head office kilinto
A.A
INFORMATION TECHNOLOGY DEPARTMENT
NETWORKING
SOFTWARE DEVELOPMENT
HELP DESK
FUNCTIONAL SECURITY
TEAM
Within each functional team, there are specific roles with
defined responsibilities:
NETWORK
ENGINEER
IT
MANAGER ROLES
SOFT WARE
DEVELOPER
HELP DESK
TECH
SECURITY
ANALYST
Organizational chart
CEO:chief
Exicutive
officer
CTO: Chief CFO:chief
technology financial
officer officer
Director of
Director of IT HR
Controller Treasurer
Accounting Financial Accounts
Systems IT manager
manager analyst payable
administrator
4. Organizational Goals:
- Consider the specific needs and goals of your organization
when structuring your IT department. For example:
- If your business heavily relies on custom software solutions,
you may need a larger software development team.
- If your business primarily uses off-the-shelf software, your IT
needs may be more focused on infrastructure management,
security, and user support.
05. FINANCIAL
ANALYSIS
ADD YOUR TITLE HERE
INITIAL CAPITAL EXPENSE
ALLOCATIONS PROJECTION
REVENUE BREAK EVEN
PROJECTION ANALYSIS
INITIAL CAPITAL ALLOCATIONS
1. Marketing and Promotion (ETB 100,000)
- Flyers and posters: ETB 20,000
- Social media advertising: ETB 50,000
- Local community outreach events: ETB 30,000
2. Training Materials (ETB 50,000)
- Printing handouts and workbooks: ETB 25,000
- Basic training supplies (markers, flip charts, etc.): ETB
25,000
3. Venue Rental (ETB 50,000)
- Renting local community centers or halls on a per-use
basis
4. Technology and Online Platform (ETB 30,000)
- Basic setup for online webinars and digital marketing
tools: ETB 15,000
- Maintenance and upgrades: ETB 15,000
5. Miscellaneous Expenses (ETB 20,000)
- Legal registration, permits, and unforeseen expenses
REVENUE PROJECTION YEAR 1
600,000 ETB
ONLINE WEBINARS: 96000ETB
BOOT CAMPS: 360,000 ETB
55%
CONSULTING SERVICE:144,000ETB
78%
63%
Expense Projections (Year 1):
1. Marketing and Promotion:
- Initial marketing: ETB 100,000
2. Training Materials:
- Initial stock: ETB 50,000
3. Venue Rental:
- Per boot camp: ETB 5,000
- Ongoing venue costs: ETB 5,000/boot camp × 12 = ETB 60,000
4. Technology and Online Platform:
- Initial setup: ETB 30,000
- Ongoing costs: ETB 2,500/month × 12 = ETB 30,000
5. Miscellaneous Expenses:
- Initial expenses: ETB 20,000
- Ongoing expenses: ETB 1,000/month × 12 = ETB 12,000
1. Initial Expenses: 2. Ongoing Expenses:
- Marketing and Promotion: ETB 100,000 - Venue Rental: ETB 60,000
- Training Materials: ETB 50,000 - Technology and Online Platform: ETB 30,000
- Venue Rental: ETB 50,000 - Miscellaneous Expenses: ETB 12,000
- Technology and Online Platform: ETB Total Ongoing Expenses: ETB 102,000
30,000
- Miscellaneous Expenses: ETB 20,000
Total Initial Expenses: ETB 250,000
Total Expenses (Year 1): ETB 250,000 (initial) + ETB 102,000
(ongoing) = ETB 352,000
Profit/Loss Projection (Year 1):
- Total Revenue: ETB 600,000
- Total Expenses: ETB 352,000
- Net Profit: ETB 248,000
Break-even Analysis:
- Fixed Costs: ETB 250,000 (initial expenses)
- Variable Costs per unit (boot camp): ETB
5,000/boot camp
Break-even Point Calculation:
- Average Revenue per Boot Camp: 30
attendees × ETB 1,000 = ETB 30,000
THANK YOU!!!
