D A T A

DOCTORS
ICT BOOT cAMP
GROUP MEMBERS
 Gelila Tesfaye………………………...ETS
0620/16
 Getahun Birhanu…………………..ETS
0624/16
 Hanim Murad………………………..
ETS0659/16
 Hasset Abraham………………………
ETS0664/16
 Hasset
Dereje………………………...ETS0666/16
CONTENTS

FINANCIAL ANALYSIS
MANAGEMENT
ORGANIZATION STRUCTURE

DEVELOPMENT AND MARKET DESCRIPTION

PRODUCT

EXECUTIVE SUMMARY
01. EXECUTIVE
SUMMARY
INTRODUCTION
Data Doctors will offer computer and IT trainings such
as computer programming, computer software package
training, computer systems and database training,
computer electronics technology training, Local area
network (LAN) management training and vocational
training

. We are quite optimistic that our values and quality of

service offering will help us drive our computer training
center to enviable heights and also help us attract the
number of students that will make the business highly
profitable

. Our company will be dedicated to establishing good

business relationship with our students giving them
value for their money and reasons why they should
continue to recommend their family members and
friends to us. Our company will be situated in Addis
Ababa, Ethiopia but since most of our services are
MISSION

BRIDGING THE
GAP
EMPOWERING
STUDENTS
CAREER
READINESS

LIFE LONG
LEARNING

SOFT SKILL
ENHANCEMENT
OUR PRODUCTS AND
SERVICES
CERTIFICATION
PROGRAM
ONLINE LEARNING
5 CUSTOMIZED
PLATFORM
4 6 WORKSHOP

CAREER SUPPORT DIGITAL LITERACY

SERVICE 3 7
KEYS
DIGITAL ANALYTICS TIME MANAGEMENT
2 8
EFFECTIVE
COMMUNICATION 1 9 MICROSOFT OFFICE
SUITE
 02.MARKET
DESCRIPTION
INTRODUCTION

The business aims to provide comprehensive

training in a wide spectrum of soft computer skills,
targeting students from high school to university
levels, as well as early-career professionals. This
training will encompass essential skills such as
Microsoft Office Suite, basic coding, digital literacy,
graphic design, data analysis, and communication
tools. The goal is to ensure students gain practical
proficiency and are well-prepared for the digital
demands of the modern workforce.
2.1. Existing Potential
Customers
1. High School Students:
2. College and University
Students:
3. Recent Graduates and Early-
Career Professionals
4. Educational Institutions
5. Corporate Training Programs
2.2. Potential
Competitors:
1. Traditional Education
Institutions:
2. Online Learning
Platforms:
3. Vocational Training
Centers:
4. Private Tutors
5. Corporate Training
Providers:
VALUE PROPOSITION PRICING STRATEGY

PROMOTION AND SALES ONLINE MARKETING

DISCOUNT
STRATEGY

WORKSHOPS AND PARTNERSHIP

WEBINARS
THE MARKET PLAN

• building a successful online learning platform requires a

multifaceted approach that encompasses robust curriculum
design, investment in high-quality instructors, strategic
partnerships, leveraging technology, creating an online
community, diversity and inclusion initiatives, and a
commitment to continuous improvement

• . By focusing on these key elements, online learning platforms

can effectively deliver high-quality education and support the
growth and development of students and professionals in
today's dynamic and ever-changing world.
 STRENGTH
OPPORTUNITIES
- Comprehensive and practical training programs.
Growing demand for digital literacy and
computer skills in the job market. - Experienced and knowledgeable instructors.

- Expansion into new geographic regions - Flexibility in course offerings and scheduling.
and market segments. - Strong focus on customer satisfaction and support.
- Potential for corporate partnerships and
bulk training contracts.
SWOT - Partnerships with educational institutions and
businesses.
- Development of advanced courses in ANALYSIS
emerging technologies like AI and
cybersecurity. WEAKNESSES
- High competition from established online learning
platforms.
THREATS - Dependence on technology which may require constant
- Rapid changes in technology requiring constant course updates. updates.
- Potential market saturation with numerous competitors. - Initial capital investment for course development and
marketing.
- Economic downturns affecting spending on education and
training. - Lack of informed people about the importance of soft skills
- Regulatory changes in the education sector.
03.DEVELOPMENT
AND PRODUCT
PHASE 1 1: Research and planning DEVELOPMENT
1. Identity the target audience

2.conduct market research

PROCESS
3. Identify the necessary resources

PHASE 4
PHASE 2 1. Program structure:
Marketing and Sales
The program will consist of 9
modules, each covering a * Launch social media campaigns
specific topic or skill. * Email marketing campaigns
* Establish partnership with IT companies,

: Technology Infrastructure
PHASE 5
PHASE 3 * Various Hardware components : Launch and Evaluation

* Virtual classrooms
* Develop e-commerce
3.2. Estimated Development Costs:
1. Content Creation:
2. Instructional Design:
3. E-learning Platform and Hosting:
4. Audio-Visual Production:
5. Testing and Quality Assurance:

Total Estimated Development Cost:

170,000 - 230,000 ETB
Additional Costs:
1. Marketing and Promotion
2. Ongoing Maintenance and
Support

Labor requirements
:Trainers/Instructors, Technical
Support, Course
Developers,Marketing and
Promotion staffs, and
Administrative Support staff.
Total Labor Requirements :
will be approximately 6-10 people
a mix of technical, instructional,
and marketing skills.
Cost Estimate: The total labor
cost for the program could be
around 150,000 - 250,000 ETB.
 INTELLECTUAL PROPERTY RIGHTS
The trainer or training provider must
ensure that the users have the
necessary permissions or licenses to
use the materials.

LEGAL ISSUES DATA PROTECTION AND PRIVACY

We ensure to protect enrollees' privacy

by having privacy policy on landing
pages that collects peoples' info to sign
up.
CYBER SECURITY

we ensure that we have adequate

cyber security measures in place to
protect the platform and user data.
04.MANAGNENT
ORGANAZATION
STRUCTURE
ADD YOUR TITLE HERE

OPERATIONAL PLAN
➤We will organize a
team or assign MANAGEMENT AND
individuals to an
existential group that ORGANIZATIONAL STRUCTURE
will be responsible for Role and responsibility of members
planning, constructing, The role of the managers will be m
and programming the overall activity of the business
various pieces of is:-
software. Making decision regarding the stat
➤our head office kilinto business in the future including
A.A controlling the overall activity in th
business,evaluating the quality of
 INFORMATION TECHNOLOGY DEPARTMENT

NETWORKING

SOFTWARE DEVELOPMENT

HELP DESK

FUNCTIONAL SECURITY'
TEAM
Within each functional team, there are specific roles with
defined responsibilities:

NETWORK ENGINEER

IT
MANAGER ROLES
SOFT WARE
DEVELOPER

HELP DESK
TECH
SECURITY ANALYST
4. Organizational Goals:
- Consider the specific needs and goals of your
organization when structuring your IT department. For
example:
- If your business heavily relies on custom software
solutions, you may need a larger software development
team.
- If your business primarily uses off-the-shelf software,
your IT needs may be more focused on infrastructure
management, security, and user support.
05. FINANCIAL
ANALYSIS
ADD YOUR TITLE HERE

INITIAL CAPITAL EXPENSE

ALLOCATIONS PROJECTION

REVENUE BREAK EVEN

PROJECTION ANALYSIS
 INITIAL CAPITAL ALLOCATIONS
1. Marketing and Promotion (ETB 100,000)

- Flyers and posters: ETB 20,000

- Social media advertising: ETB 50,000
- Local community outreach events: ETB 30,000
2. Training Materials (ETB 50,000)

- Printing handouts and workbooks: ETB 25,000

- Basic training supplies (markers, flip charts, etc.): ETB
25,000
3. Venue Rental (ETB 50,000)

- Renting local community centers or halls on a per-use

basis
4. Technology and Online Platform (ETB 30,000)

- Basic setup for online webinars and digital marketing

tools: ETB 15,000
- Maintenance and upgrades: ETB 15,000
REVENUE PROJECTION YEAR 1
600,000

ONLINE WEBINARS
96000

BOOT CAMPS
360,000

CONSULTING SERVICE 55%

144000
78%

63%
Expense Projections (Year 1):

1. Marketing and Promotion:

- Initial marketing: ETB 100,000
2. Training Materials:
- Initial stock: ETB 50,000
3. Venue Rental:
- Per boot camp: ETB 5,000
- Ongoing venue costs: ETB 5,000/boot camp × 12 = ETB 60,000
4. Technology and Online Platform:
- Initial setup: ETB 30,000
- Ongoing costs: ETB 2,500/month × 12 = ETB 30,000
5. Miscellaneous Expenses:
- Initial expenses: ETB 20,000
- Ongoing expenses: ETB 1,000/month × 12 = ETB 12,000
1. Initial Expenses: 2. Ongoing Expenses:
- Marketing and Promotion: ETB 100,000 - Venue Rental: ETB 60,000
- Training Materials: ETB 50,000 - Technology and Online Platform: ETB 30,000
- Venue Rental: ETB 50,000 - Miscellaneous Expenses: ETB 12,000
- Technology and Online Platform: ETB Total Ongoing Expenses: ETB 102,000
30,000
- Miscellaneous Expenses: ETB 20,000
Total Initial Expenses: ETB 250,000

Total Expenses (Year 1): ETB 250,000 (initial) + ETB 102,000

(ongoing) = ETB 352,000
Profit/Loss Projection (Year 1):
- Total Revenue: ETB 600,000
- Total Expenses: ETB 352,000
- Net Profit: ETB 248,000
Break-even Analysis:

- Fixed Costs: ETB 250,000 (initial expenses)

- Variable Costs per unit (boot camp): ETB 5,000/boot camp
Break-even Point Calculation:
- Average Revenue per Boot Camp: 30 attendees × ETB 1,000 = ETB
30,000
- Variable Costs per Boot Camp: ETB 5,000
Break-even Point approximately 10 boot camps
THANK YOU