BUSINESS
CARD
ETIQUETTE
Business Culture
◦When doing business abroad it is
important to understand the local
culture. Culture includes areas
such as a country's norms, values,
behaviors, food, architecture,
fashion and art. However, one
area of culture that is important
for the international business
Unlike in North America or Europe where the
business card has little meaning other than a
convenient form of capturing essential
personal details, in other parts of the world
the business card has very different
meanings.
For example, in Japan the business card is
viewed as a representation of the owner.
Therefore proper business etiquette demands
one treats the business card with respect and
General Business Card
Etiquette Tips
◦Business cards are an internationally recognized
means of presenting personal contact details, so
ensure you have a plentiful supply.
◦Demonstrating good business etiquette is merely a
means of presenting yourself as best you can. Failure
to adhere to foreign business etiquette does not
always have disastrous consequences.
◦When travelling abroad for business it is advisable to
have one side of your business card translated into
◦Business cards are generally exchanged at the
beginning of or at the end of an initial meeting.
◦Good business etiquette requires you present the
card so the recipient's language is face up.
◦Make a point of studying any business card,
commenting on it and clarifying information before
putting it away.
Business Card Etiquette in
Japan
◦Business cards are exchanged with great ceremony.
◦Invest in quality cards.
◦Always keep your business cards in pristine condition.
◦Treat the business card you receive as you would the
person.
◦Business cards are always received with two hands but can
be given with only one.
◦During a meeting, place the business cards on the table in
front of you in the order people are seated.
◦When the meeting is over, put the business cards in a
business card case or a portfolio.
Business Card Etiquette in the UK
◦Business card etiquette is relaxed in the UK and
involves little ceremony.
◦It is not considered bad etiquette to keep cards in a
pocket.
◦Business cards should be kept clean and
presentable.
◦Do not feel obliged to hand out a business card to
everyone you meet as it is not expected.
Business card
content
Vital contents of a business
card
1. Name
2. Company Name
3. Logo
4. Phone Number
5. Email Address
6. Web Site Address
Standard measurement
