Research Methodology
Lecture 4
Sampling
Techniques
Sampling
Methods
Sampling
Population?
All the subjects
Eg: University students
Sample
Why?
Represent population
To make inferences
Sampling Methods
Probability Sampling
Non-probability Sampling
Probability?
Equal opportunity of
being selected
Probability Sampling
1. Simple Random Sampling
All ===== equal probability
Students of MEd
2. Stratified Sampling
Population subgroups- strata
eg: race, age
Representing members
3. Systematic Sampling
Order, Numbers
nth Number (n= sample
interval)
Advantage of
Randomization
Advantage of
Randomization
Generalization
External Validity
Randomization
Random Random
selection assignment
Non-probability Sampling
Qualitative research
1. Convenience sampling
convenience of the researcher
Eg: for interview, focus group
discussions
2. Purposive Sampling
Qualitative research
selection of most productive
sample to answer research
questions
judgmental sampling
size – time, resources
3. Extreme case sampling
Qualitative research
Eg: Selecting one slow
learner & recording his
language use
Case studies
4. Maximum variation
sampling
You study about second
language learners
Select very good learners,
very weak learners
The larger the sample
size, the more accurate
the results will be.
Let’s discuss a
Question for Mid
Exam
Effectiveness of
online teaching on
Teacher efficiency
w you
ss ho
Discu a sample
el ec t
s
ti ve
nnaire uanti t a
est i o Q
Qu
Effectiveness of
online teaching on
Teacher efficiency
a n dom
pl e R
Si m p l i ng
Sam
ti ve
nnaire uanti t a
est i o Q
Qu
Effectiveness of
online teaching on
Teacher efficiency
andom
i ed R
if
Strat mpling
Sa
ti ve
nnaire uanti t a
est i o Q
Qu
Effectiveness of
online teaching on
Teacher efficiency
ndom
ti c R a
t em a
Sys p l i ng
Sam
t at i ve
r vi ew Qual i
Inte
Effectiveness of
online teaching on
Teacher efficiency
mpl e
i ve s a
ur pos
P
t ati ve
uanti
r vi ew Q
Inte
Effectiveness of
online teaching on
Teacher efficiency
m pl e
ce sa
venien
Con
Again
st i on
Que
Effectiveness of
online teaching on
Teacher efficiency
w you
ss ho
Discu a sample
el ec t
s
Which of the following terms best
describes 'deliberate selection of
particular
participants of the population for
constituting a sample which represents
the population'?
Probability Purposive
sampling sampling
Stratified Random
sampling sampling
27
Which of the following terms best
describes 'deliberate selection of
particular
participants of the population for
constituting a sample which represents
the population'?
Probability Purposive
sampling sampling
Stratified Random
sampling sampling
28
A researcher wants to investigate the opinions
of Science teachers in Kandy district about the
new biology book. He selects 20 science
teachers whom he has close contact with from
30 science teachers working in Mahamaya
Girls' school. His sampling technique can be
best described as
Probabil
ity Non-
samplin probability
g sampling
Judgement
sampling Stratified
29
sampling
A researcher wants to investigate the opinions
of Science teachers in Kandy district about the
new biology book. He selects 20 science
teachers whom he has close contact with from
30 science teachers working in Mahamaya
Girls' school. His sampling technique can be
best described as
Probabil
ity Non-
samplin probability
g sampling
Judgement
sampling Stratified
30
sampling
................................ refers to
the
extent to which a research
measures what we actually
wish to measure.
Reliabili Accurac
ty y
Replicabilit
Validity
y
31
................................ refers to
the
extent to which a research
measures what we actually
wish to measure.
Reliabili Accurac
ty y
Replicabilit
Validity
y
32
Types of Data
34
Your Age
Your Gender
Your Religion
Your IQ marks
Your Weight
Your mark in Research
Methodology
35
Your Occupation
Not ?
ber s or
h Num
d w i t
ci at e
Asso
Your Age
Your Gender
Your Religion
Your IQ marks
Your mark in Research
Methodology
36
Your Occupation
Variables ot?
r s orN
um be
i t h N
t ed w
ci a
Asso
Variables
39
abels
L
40
abels
L
i nals
Nom
41
abels
L
i nals
Nom
Nominals
Dichotomo
us
Two Polytomous
Categories More
Gender: Categories
Male/Fema Ethnic
le Group
Good/Bad
Qualitative Variables
Labels
Classifications
Nomin Gender:
Male/Female
al Place of Living:
Scale City/Suburban/
Rural
Married or Not
Qualitative Variables
Labels
Classifications
Nomin Gender:
al Male/Female
Scale Place of Living:
City/Suburban/
Rural
Ordinal Order
Scale
Qualitative Variables
Labels
Classifications
Nomina Gender: Male/Female
Place of Living:
l Scale City/Suburban/Rural
Gender
1.Male
2. Female
Qualitative Variables
Labels
Classifications
Nominal Gender: Male/Female
Place of Living:
Scale City/Suburban/Rural
1 : N o
Gender Nu mbe r
i cal va l ue
em at
1.Male m ath
2. Female
Qualitative Variables
Labels
Classifications
Nomina Gender: Male/Female
Place of Living:
l Scale City/Suburban/Rural
Order
Eg: Satisfaction:
High/Moderate/
Ordinal Low
Scale Education?
Cancer
Patients
Level 3 Level 5
Cancer
Patients
evels
i nal L
Or d
Level 3 Level 5
Level 2 Level 4
i o n a l
du c at s
E ti on
al i f i ca
Qu
Level 1
Level 3
Level 2 Level 4
i o n a l
du c at i nal
E
ca ti on s Or d
al i f i
Qu
Level 1
Level 3
sef ul?
ook u
te xtb
Is the
s eful.
k i s u
x tboo
te
The
1.Strongly
Agree
2.Agree
Questionnair
3.Neutral e
4.Disagree
5.Strongly
Disagree
s eful.
k i s u
x tboo
te
The
1.Strongly
Agree
2.Agree
Questionnair
3.Neutral k
ei ng.
Ran
4.Disagree
5.Strongly
Disagree
Nominal-
Mere Groups
Ordinal:
Numbers but
No Numerical
values
58
Variables
Categoric Continuou
al s
variables variables
Nominal or ordinal Interval or a ratio
measurement scales scale
Gender: Male/Female
Marks of a test
Religion: Islam, Buddhism,
paper
Hindu
Income of the
Family
Interval Scale
Mathematical
Order + Value
Mean and Median
Interval Scale
e z ero
o t r u
N
Mathematical
Order + Value
Mean and Median
Interval Scale
e z ero
o t r u
N
Ratio Scale
Zero
s fr om
Start
Interval Scale
City A
5C
City B
25 C
Interval Scale
C i t y B
e m in
T a t er
C gr e
20 A
tha n
City A
5C
City B
25 C
Interval Scale
City B r
hott e
es
5 tim n A
City A tha
5C
City B
25 C
Interval Scale
City B r
hott e
es
5 tim n A
City A tha
5C
City B
25 C
Interval Scale
City B r
hott e
es
5 tim n A
City A tha
5C
r at i o City B
No ip
ti o n s h 25 C
r el a
Name Total Place in
Marks the
Class
Nimal 25 4
Ajith 54 2
Kamal 39 3
Lal 75 1
i ma l
s as N
t i me
t hr ee
ed
Lal scor
Name Total Place in
Marks the
Class
Nimal 25 4
Ajith 54 2
Kamal 39 3
Lal 75 1
pl ac e
e t ter
es ab
our t im a l
as f Ni m
Lal h t h a n
Name Total Place in
Marks the
Class
Nimal 25 4
Ajith 54 2
Kamal 39 3
Lal 75 1
pl ac e
e t ter
es ab
our t im a l
as f Ni m
Lal h t h a n
Name Total Place in
Marks the
Class
Nimal 25 4
Ajith 54 2
Kamal 39 3
Lal 75 1
a ti o?
h i s R
Whic
Name Total Place in
Marks the
Class
Nimal 25 4
Ajith 54 2
Kamal 39 3
Lal 75 1
Name Time of No of
Arrival hours
worked
Silva 2. 00 pm 6 hours
Perera 4.00 pm 3 hours
Weerasing 1.00 pm 2 hours
he
Amarasing 3. 00 pm 4. hours
he
Name Time of No of
Arrival hours
worked
Silva 2. 00 pm 6 hours
Perera 4.00 pm 3 hours
Weerasing 1.00 pm 2 hours
he
Amarasing 3. 00 pm 4. hours
he
er er a
i ce as P
ed tw
w or k
va
S i l Ratio
Name Time of No of
Arrival hours
worked
Silva 2. 00 pm 6 hours
Perera 4.00 pm 3 hours
Weerasing 1.00 pm 2 hours
he
Amarasing 3. 00 pm 4. hours
he
Name Time of No of
Arrival hours
worked
Silva 2. 00 pm 6 hours
Perera 4.00 pm 3 hours
Weerasing 1.00 pm 2 hours
he
Amarasing 3. 00 pm 4. hours
he
bef ore
t w i ce
tar ted
i l va s e r a ?
S Pe r
Name Time of No of
Arrival hours
worked
Silva 2. 00 pm 6 hours
Perera 4.00 pm 3 hours
Weerasing 1.00 pm 2 hours
he
Amarasing 3. 00 pm 4. hours
he
ef or e
d t w ice b
s tar te
Si l va r e r a ?
Pe
a t io
Name NTime
o R of No of
Arrival hours
worked
Silva 2. 00 pm 6 hours
Perera 4.00 pm 3 hours
Weerasing 1.00 pm 2 hours
he
Amarasing 3. 00 pm 4. hours
he
Types of Data
in Research
peat
Re
1. Nominal Data
2. Ordinal Data
3. Interval Scale
4. Ratio Scale
Types of Data
Type 1: Nominal Data
Nominal” - “labels".
What is your gender?
What is the colour of your
hair?
Where do you live?
No quantitative significance.
Nominal data
Where do you live?
1- Remote village
2- Close to town
3- City
No need for any specific order
How many respondents selected?
Frequencies - quantifiable
Educational Qualifications
1. O/L or below
2. A/L
3. Degree/Diploma
4. Postgraduate
Frequencies
Type 2: Ordinal Data
the order of the values -
important
but we don’t know–and
cannot quantify–how much
better it is.
non-numeric concepts like
satisfaction, happiness,
discomfort
How satisfied are you with the
online teaching in MEd
Programme?
1.1.Very unsatisfied
2.2. Somewhat unsatisfied
3.3. Neutral
4.4. Somewhat satisfied
5.5. Very satisfied
Type 3: Interval
Interval scales - numeric scales
both the order and the exact
differences between the values
even minus values – no true
zero
statistical analysis
Temperature
18 C, 20,C, 21 C, 21 C, 23 C, 19 C, 21 C
Order?
18, 19, 20, 21, 21, 21, 23,
Range: 23-18 = 5 C
Mode?
21C
Median?
21 C
Mean?
20.4
Mean ?
If mean is 70?
Mean 60 or 70 better?
Class A: Mean 80
100, 100, 100, 100, 00
Class B: Mean 80
80, 80, 80, 80, 80, 80
Measures of central
tendency can be calculated
mode,
median,
mean
standard deviation
Type 4: Ratio
statistical analysis (begins with
zero)
Central tendency can be
measured
mode, median, or mean
measures of dispersion, such as
standard deviation and
coefficient of variation
Measures of Central Tendency
Mean
average value of the data
sum of all the cases divided by
the total number of cases
8, 5, 4, 8, 5, 6
Mean : 36/6 = 6
Median
middle score
If data - split in half in
numeric order: mid point
score.
Mode
number that occurs most
frequently
Minimum and Maximum
The lowest (smallest) and
the highest (largest) values
Range
Difference between the
maximum and the minimum
Education
Postgraduate
A/L
Graduate
Below A/L
Education
i nal
Nom
Postgraduate
A/L
Graduate
Below A/L
Education
Below A/L –1
A/L –2
Graduate –3
Postgraduate -4
How effective is the new
educational circular?
Very
5
Effective
Effective 4
Moderatel
y Effective 3
Less
2
Effective
Minimally
Effective 1
Ordinal Scale
How effective is the new
educational circular?
Very
5
Effective
Effective 4
ti ca l
ema
Moderately 3
-ma th
Effective
Non
Less
2 idea
Effective
Minimally
Effective 1
Number of
children
Kamal – 4
Ajith – 2
Number of
children
Ratio Kamal – 4
Ajith – 2
Ratio: 2:1
Weight
Height
Number Monthly
of income
children
Marks of
a test
Categoric Continuou
al s
variables variables
er si on
C on v
Categoric Continuou
al s
variables variables
Monthly
Income in
Rupees – Rs
50000
Categoric Continuou
al s
variables variables
INCOME Monthly
Low Income in
Middle Rupees Rs
High 50000
Categoric Continuou
al s
variables variables
Children
Adolescents
Adults
Categoric Continuou
al s
variables variables
Children Age: Years,
Adolescents Months,
Adults Days