IC G

L
B IN
U
P A K
P E
S

INTRODUCTION AND IMPORTANCE

NAME THE BRAND!
 "Melts in Your Mouth, Not in Your Hands"
 "Just Do It."
 "Think Different."
 "Because You're Worth It."
 "Designed for Driving Pleasure."
 "I'm Lovin' It"
 "Maybe she's born with it. Maybe it's..."
 “Think Big.”
NAME THE BRAND!
 “See what we mean.”
 “What else?”
 “The Best A Man Can Get"
 “Taste the rainbow"
 “Have it your way."
 “Eat Fresh."
 “It’s ‘finger-lickin’ good."
 “Have a break. Have a ……"
 STARTER
In pairs, discuss the following:
 1. What was the last thing you bought inspired
by an advertisement?
 2. Where did you come across this
advertisement? On television, in a magazine,
billboard or somewhere else?
S 3. What was it about the advert that convinced
you to buy the item?
VIDEO
Pair work:

After you watched

the video, discuss
the strategies the
mannequin uses to
convince Rebecca to
 Watch the
RHETORIC
video and take
PERSUA
notes on the
SIVE
three
WRITINGdifferent
types
TECHNIQof
persuasive
UES
writing /
RHETORIC
 Pathos:
 appealing to emotion by connecting with your audience
through their values and interests (audience).  emotions
 Logos:
 appeal to your audience’s intelligence with well-
constructed and clearly argued ideas (context / subject) 
logic
 Ethos:
 building trust by establishing your credibility and
authority (speaker).  credibility (geloofwaardigheid)
RHETORIC
 1. A child is shown covered in bug bites after using an inferior bug
spray.
 2. Tiger Woods endorses Nike.
 3. Sprite Zero is 100% sugar-free.
 4. A 32-oz. bottle of Tide holds enough to wash 32 loads.
 5. A commercial shows an image of a happy couple riding in a
Corvette.
 6. Cardiologists recommend Ecotrin more than any other brand of
aspirin.
 7. Advil Liquid-Gels provide up to 8 hours of continuous pain relief.
 8. Miley Cyrus appears in Oreo advertisements.
 9. People who need more energy drink Red Bull Energy Drink.
PRACTICE
 Go online.
 Find a ‘TED Talk’ and analyze
the speech by filling out the
worksheet.
 You can also count this ‘TED
Talk’ as listening practice.
PUBLIC SPEAKING - SPEECH
• A formal talk that a person gives
to an audience. Everyone of you
has been in situations where you
had to speak publicly.

• Why is it important in nowadays

society to be able to speak to a
large( r) audience?
PUBLIC SPEAKING - SPEECH
Why is public speaking
important?
• Opens new opportunities for career
advancement
• Increased self-confidence
• Improved communication skills
• Greater social influence
• Greater possibility of meeting new people
• Lesser anxiety and fear when speaking in
front of others
STARTER

Can you think of

any world-
famous
STARTER
• Pair work.
• You are going to watch Martin Luther King’s world-
famous speech, but before doing so try to answer the
following questions.

• What was the speaker up against? What is the occasion

for the speech?
• What did the author have to keep in mind when
composing the text?
• What were his or her goals?
LISTENING
• As suggested, you are
going to watch Martin
Luther King’s world-
famous speech. Now try
to identify the rhetoric
MARTIN LUTHER KING

MARTIN
LUTHER
KING
SPEECH
PRACTICE
 Go online.
 Find a ‘TED Talk’ and analyze
the speech by filling out the
worksheet.
 You can also count this ‘TED
Talk’ as listening practice.
HOW TO
ORGANIZE /
CREATE
A SPEECH
HOUSEHOLD
 Bring laptop
tomorrow.
 Hand in ‘TED talk
analysis’.
RECAP PERSUASIVE
SPEECHES
1. What would we need in order for a speech
to actually happen?
 Speaker, audience, subject.
2. Why is it important to identify the
audience for a speech?
3. What are the three main rhetoric devices
in a persuasive speech?
PERSUASIVE
SPEECHES
LISTENING
 You are going to listen to Darren Tay, 2016, the World Champion of Public
Speaking.
 While listening: take notes and focus on the following topics:

• Any striking matters in the video?

• Darren’s Body language?
• Content of his speech? (beginning, body & end)
• Did he involve the audience?
• Was he nervous?
• Did he speak clearly and loud enough?
• Does he make eye contact with his audience?
WHAT ELSE TO KEEP IN
MIND
 You are now going to watch
another video with advice on
what to do and not to do during
your speech / presentation.
 Read the questions on the
hand-out and answer them
 ANSWERS
 Exercise 1
 Are the following statements true or false?
 A. Body language always helps you to understand the message (0:00 - 2:25). true/false
 B. If you speak you mustn't stand close to the window (2:25 - 4:13). true/false
 C. The base posture is the most comfortable posture for the speaker (4:13 - 6:15). true/false
 D. With the chop gesture you underline a strong message (6:15 - 8:29). true/false
 E. Most people will comply with a request if you have your palms up (8:29 - 9:50). true/false
 F. Pointing your finger at the audience is effective (8:29 - 9:50 true/false
 G. A speaker can keep the audience's attention by speaking slowly (9:50 - end) true/false
ROUNDING OFF
 Which speaker in the presentation you've just
watched had the most useful information, in your
opinion? Why?
 Now that you've seen this presentation, which
aspect will you pay attention to during a
presentation of your own?
 Which three useful tips from the presentation
would you give to a friend who has to do a
presentation?
HOUSEHOLD
 Friday: bring
laptop + story
+ hand out
THE PERFECT SPEECH
 What do you need to
keep in mind when writing
a (good) speech?
OUTLINE OF A SPEECH
 1. INTRODUCTION
 2. BODY
 POINT 1 (sub point & supporting
material)
 - POINT 2 (sub point & supporting
material)
 - POINT3 (sub point & supporting
material)
 3. CONCLUSION
 GOOD SPEECHES
Pair work.
Now listen and look at Malala Yousafzai’s
UN speech and:
Identify the rhetoric (logos, pathos, ethos)
Identify the introduction, body (sub point
and supporting material) and conclusion.
 What message is she trying to convey?
HOUSEHOLD
 19 January: explanation ‘ST Speaking’
 21 January: start presentations / speech (10 minutes)
 Analysis of short story. No tools, just speaking.
 At the end of every class you stop by so you can be
marked ‘present’.
 If you are not presenting you are working on your
‘Speaking file’ or practising your ‘Listening’.
 26 January: hand in overview ‘Listening’.
 1 February: ST ‘Kijk- en Luistervaardigheid’.
Date: Story and names:
21-01-2022 The Phantom coach – Amelia B. Edwards:
Floor + Lois
Paranoia – Shirley Jackson: Lotte + Emma
The Empty House – Algernon Blackwood:
Sarina + Rajshri
26-01-2022, period
1
The Cask of Amontillado – Edgar Allan Poe:
Elliot + Roderick
SCHEDUL
Hand in overview
‘Listening’
E
The Mark of the Beast – Rudyard Kipling:
Yasmine + Nizar
The Monkey’s Paw – W.W. Jacobs: Ferdin +
Shahzaib
26-01-2022, period The Mummy’s Foot – Theophile Gautier:
2 Jeremy + Leandro
The Lottery – Shirley Jackson: Bryant +
Dounia
27-01-2022 The Wedding Knell – Nathaniel Hawthorne:
Abigail + Lee-Lee
The tell-tale heart – Edgar Allan Poe: Jada
+ Dounia
The Ebony Frame – E.E. Nesbitt: Aya +
RESEARCH
 Go online and continue researching your story.
 Focus, and take notes on, the following:
 Setting
 Character
 Plot
 Conflict
 Point of view
 Theme
 Symbolism
 Use the remainder of the class to prepare your presentation /
 PRESENTATION / SPEECH
 Pair work. Prepare a 10 minute presentation / speech in which you analyze the
short story you have read.
 Focus on the following:
 Setting
 Character
 Plot
 Conflict
 Point of view
 Theme
 Symbolism
 Make sure your presentation / speech consists of the following:
 An introduction, body (point, example in the short story and