HR7004: Mental Wealth Professional exchange &

Applied research

RESEARCH PROPOSAL
To study on Impact of Advertisement on Buying
Behaviour
NAME:UTKARSH TANDEL
ENROLLMENT NO: 2810432
 INDEX
 INTRODUCTION
 LITERATURE REVIEW
 RESEARCH METHODOLODY
 OBJECTIVE
 HYPHOTHESIS
 ANALYSIS
 COCLUSION
 Introduction
 Today advertising plays an essential role in persuading customers to get
merchandise and services.
 On the opposite hand, the expenses of advertising in comparisons of
alternative activities in most firm square measure terribly exceptional.
 Within the present days each company desires to realize the very best market
share.
 Sponsors of advertising square measure usually businesses want to push their
product or services.
 Most advertising is directed toward teams instead of people, and advertising
is typically delivered through media like TV, social media and newspapers.
 Advertising could be a selling conception that aims to influence the shopping
for behaviour of consumers.
 .Advertising is completed to make likeness, attraction and influence
shopping for behaviour in positive method.
 There are a unit numerous modes that area unit opted to try and do
advertising.
 The foremost impactful form of advertising is TV advertising
Literature Review
Consumer is very important to a marketer. Consumer decides what to purchase, for whom to purchase, why
to purchase, from where to purchase, and how much to purchase.

In order to become a successful marketer, must know the liking or disliking of the customers. The study of the
consumer preference not only focuses on how and why consumers make buying decision , But also focuses
on how and why consumers make choice of the goods they buy and their evaluation of these goods after use.

Barban (1987) defined advertising as a paid, non-personal communication through various media by business
firms, non-profit organizations and individuals who are in some way identified in the advertising message and
who hope to inform persuade member of a particular audience.

Consumer buying behavior has been defined because the mental, emotional and physical activities that
individuals interact once choosing, getting using and taking away product and services so as to satisfy would
like and needs.

Consumer buying behaviour is full of economic factors like financial gain expenditure pattern, value of
product value of complementary product, substitute product and physical property of demand.
 Research Methodology
 This study is based on influence of advertisements on buying behaviour which
was taken online platform. Online surveys are convenient and can be sent on
emails or can be filled out online.
 Once a survey is deployed, a certain amount of stipulated time is given to
respondents to answer survey questions and send it back to researcher.
 In order to get maximum information from respondents, surveys should have a
good mix or open-ended questions and close ended questions.
 The research was only based on primary data.
 The primary data was collected through self-administered questionnaire based
on the point scale with options of 1) Strongly Agree 2) Agree 3) Neutral 4)
Disagree 5) Strongly Disagree and some of them were 1) Yes, 2) No, 3) Maybe.
 Objectives
The present study “The Impact Of Advertisment on Buying Behaviour "Has
been designed to achieve the following objectives:
 To study the effectiveness of advertisements.
 To study the influence of advertisements on buying behaviour.
 To study and analyse the consumer buying behaviour towards home
appliances products.
 To identify the factors that influencing factor on purchase preference of
consumers.
 To find the most influencing factor on purchase preference of consumers.
 Hypothesis
This research has set following null and alternative hypothesis:
 There is a significant impact of customer advertisements perception on
consumer buying behaviour.
 There is no significant impact of customer advertisements perception on
consumer buying behaviour.
 ANALYSIS
 The main research instrument for the study will be a questionnaire.
Quantitative data will be collected using a questionnaire.
 The questionnaire used will self-design by the researcher based on the
objectives of the study.
 Advantages of the questionnaires are that the responses are gathered in a
standardized way, so questionnaires are more objective, certainly more so
than interviews.
 The questionnaire is designed to be easy to understand make the person think
in a way that the most can be obtained from the research using the
questionnaire.
 The sequence of the questions will be logical, informative, clear and
interesting for the people.
 Conclusion
 The purpose of this research was to study the impact of advertisements on consumer
buying behaviour.
 Advertisement acts as a motivator in purchasing of products or services of the
particular business.
 Advertisements are one amongst the necessary tools employed by businesses to
promote/to deliver the data regarding their product or services.
 Advertisements additionally not be deceptive since it would have negative impact on the
customers.
 Effective advertisements conjointly facilitate businesses to extend their sales numbers
 Based on the analysis made by me, it can be concluded that advertisement has
significant impact on consumer buying behaviour.
 This research paper can be helpful to know the most preferred advertisement media,
influence of advertisements on shopping trends, most remembered aspects of
advertisements and much more.
THANK YOU