DAILY
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MAIL
INTRODUCTION
Daily Mail, morning daily newspaper
published in London, long noted for its
foreign reporting, it was one of the first
British papers to popularize its coverage
to appeal to a mass readership.
The Daily Mail is the United Kingdom’s
second-biggest-selling daily newspaper,
printing from Monday to Saturday. With
an average readership of 3.951 million,
the paper has been circulating since
1896.
EARLY HISTORY
The Daily Mail history begins when the
newspaper was founded by Alfred
Harmsworth and his brother Harold
Harmsworth. The first edition of the
newspaper was printed in broadsheet format
on 4th May 1896. The paper had enormous
success in its early years, particularly since
it embraced Britain’s entry into a new
technological era.
In turn, the paper encouraged the expansion
of the fascist movement. This makes reading
back issues of the newspaper from the
1930s particularly interesting.
THE HARMSWORTH FAMILY
When Alfred Harmsworth died in 1922,
Harold Harmsworth took full control of
the paper and it would subsequently pass
down through the generations of his
family.
His son Esmond Harmsworth was
appointed Chairman of Associated
Newspapers in 1932.
Esmond was then succeeded by his son
Vere Harmsworth in 1971.
Following the death of Vere Harmsworth
in 1998, his son Jonathan Harmsworth
became Chairman of both Associated
Newspapers and its parent company, The
Daily Mail and General Trust.
Nowadays the editor of the Daily Mail is
George Carron Greig.
FRONT PAGE PRINTING
The Daily Mail began to print headlines
and news stories on the front page from
4th September 1939, which coincided
with the outbreak of the Second World
War.
The front cover had previously been
dedicated to advertisements, as
advertising revenue helped towards the
cost of producing the paper.
During the war, newsprint rationing
meant the Daily Mail had to reduce its
size to just four pages, but it gradually
increased again when the 1950s began.
How many people read the Daily Mail in the UK?
Between April 2019 and March 2020
Households with children
11%
Adults 15+
33%
Adults 35+
23%
Men
Women 15%
18%
Adults 15+ Men Women
Adults 35+ Households with children
POLITICAL STANCE
The Daily Mail has always been
associated with politics and dominates
coverage on political life. It has also
been known for its coverage of
foreign news affairs, expanding on
simply national news stories.
It strongly defends conservative or
traditional values and regularly
speaks-out against liberal views.
ANOTHER STANCE
• The newspaper
experienced
journalistic
success
throughout the
1980s,
incorporating
many great writers
such as Nigel
Dempster, a
gossip columnist,
Lynda Lee-Potter
and Ian
Wooldridge, a
sportswriter.
FEMAIL SECTION
• The newspaper also
changed the nature of
news publishing by
introducing a ‘Femail’
section that appealed
directly to female
readers, and even today,
women make up the
majority of the
readership.
• There is a section about
fashion, beauty, health,
food and relationship.
DATE CIRCULATION
1910 900,000
1930 1,845,000 DAILY MAIL CIRCULATION FIGURES
1939 1,533,000
1947 2,076,000
As we can see from the circulation figures
1956 2,071,708 (average circulations for each year), the Daily
1961 2,610,000 Mail’s circulation reached a peak in 1961 and
has varied in the years since. There wasn’t
1966 2,318,000 much change between 1976 and 1987, but the
1976 1,755,000 circulation figures have gradually declined
since 1997.
1980 1,948,000
1987 1,759,000
1992 1,675,453 Despite this, the rise in the Internet as a news
source for the publication means not all
1997 2,344,183 readers will be buying print copies, which
2010 2,120,347 accounts for the declining figures. The website
has more than 218 million unique visitors a
2015 1,688,727 month, and its average daily readership
2020 1,134,184 between April 2019 and March 2020 was
around 2.18 million.
