VARUN BEVERAGES
Prepared By:-
• Ritik Maheshwari-23282
• Ujjwal -23233
• Tusshar Jaiswal-23532
• Vishal Saiwal -23236
• Zaman Zaidi-23237
INTRODUCTION
• Varun Beverages Limited is one of the largest franchisee bottlers of PepsiCo beverages in
the world.
• The company operates in various countries across South Asia and Africa.
• Established in 1995, Varun Beverages has grown into a key player in the beverage industry.
• Focusing on manufacturing, bottling, and distribution with a commitment to quality and
customer satisfaction.
• It plays a significant role in PepsiCo’s global beverage distribution network, contributing to
the availability and accessibility of PepsiCo products in diverse market.
MISSION
• "While refreshing billions of consumers with a vast portfolio of beverages touching all age groups, we shall ensure
a suitable ecosystem with a positive impact on our planet and well being’’.
1. They likely revolves around delivering things such as;
2. High quality beverages to consumer world wide
3. Leveraging innovation
4. Efficiency
5. Sustainability
• They may aim to create value for stakeholders while maintaining a strong commitment to social responsibility and
ethical business practices.
U S P I N I T S M A R K E T I N G S T R AT E G Y
• Varun Beverages is not heavily involved in marketing strategies such as
SEO, eCommerce, Influencer, SMM, and so on, but the brands that fall
under Varun Beverages are fully integrated into implementing these
strategies.
• . A company's brand image can be made or broken by the right campaign
strategies. Effective campaigns are designed using digital marketing, and
any flaws determined are been fixed immediately.
• Also, Some of the PepsiCo brands produced by VBL include Pepsi, Diet
Pepsi, Seven-Up, Mirinda, Mountain Dew, Nimbooz, String, Slice,
Tropicana, Aquafina among others.
SALES DEPARTMENT HIERARCHY
Sales
Director
Regional Sales
Manager
Territory Sales
Managers
Sales Representatives
SALES TERRITORY AND
TARGETS
• Territory of VBL – Bokaro, Dhanbad
• Volume targets – They have to sell 150,000 boxes in each territory in a certain
amount of time.
• Revenue targets - Total revenue came in at Rs 2,731 crore, up 21 percent from Rs
2,257 crore in the year-ago period. The net realization per case rose by 7.0% in the
calendar year 2023, reaching Rs. 175.7.
IM P O RTA N T R O L E S A N D R E S P O N S I B I L I T I E S O F D I F F E R E N T
C H A N N EL PA RT N E R S
1. Distributors :
• Procurement
• Warehousing
• Transportation
2. Wholesalers :
• Bulk buying storage
• Breaking bulk
3. Retailers :
• Selling directly to end customers
• Providing customer service
The criteria being followed for channel member selection
1. Geographic coverage :
• On the basis of location
• On the basis of region covered
2. Financial stability :
• Purchases made on credit basis
• Purchases made on cash basis
3. Market reputation :
• Goodwill in the market
• Connection with wholesalers and supplier
4. Distribution capabilities :
• No of orders dispatch at once
• Storage capacity
SOFTWARE
USED
1. Business Intelligence (BI) Tools
• Microsoft Power BI
• Microsoft Excel
2. Customer Relationship Management (CRM)
• Salesforce
Financial Terms applicable for the channel members (Initial deposit, Margin, credit limit, the time
period & Interest on late payment, damaged merchandise, claim settlement, cash or trade discount)
• Include initial deposit - 4lakhs
• Inventory purchase - 10 lakhs
• Margin line of credit backed – 7%
• Payment period - 7 days,
PROJECT ZOOM MEETING
THANK YOU
