Curated Branding &

Growth Strategy for ZAP

Apparels
Who are we? What differentiates us?
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Our business solutions drive
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 Our Expert Solutions

Business Strategy Supply Chain & Digital Financial

Operations
 Growth Opportunity  Operations
 Transformation
E-Commerce Management
 Investment Strategy &
Identification  Digital Roadmap Fund Raising
Management  Data Analytics/ AI  Budgeting & Forecasting
 New Business Development
 Digital Supply Chain   Cash Flow Management
 Business Model Business Intelligence
 Sourcing &  Business Planning
Transformation
Procurement
 Corporate Strategy
 Logistics

Digital Marketing Branding Strategy Project Market Intelligence

 Content Marketing  Brand Management  Project
Management
Scheduling and  Market Landscaping
 Social Media Marketing  Product & Portfolio Planning  Industry Structure &
 Performance Marketing Management  Project Communication Trends
 SEO & SEM  Pricing Strategy and Stakeholder  Competitor Analysis
management  Market Sizing
 Risk Management and
control
AGENDA

1 BRANDING & MARKETING STRATEGY

2 E-COMMERCE STRATEGY

3 OPERATIONS & DIGITAL TRANSFORMATION

4 COMMERCIALS
 Building ZAP’s Unique Brand Identity
Customized Offline Marketing Strategy
Establishing a Strong Brand Proposition and Communication Strategy to Enhance Awareness and Equity

Craft a Create Design Eye- Exceptional

Thorough Market
Compelling Distinctive Catching Customer
 Brand Analysis
Brand Story Start byIdentity Packaging Experience
 Invest in
 Highlight the defining the  Dive deep into  Prioritize customer
packaging that
brand’s brand's mission, market trends, satisfaction by
stands out on the
commitment to values, and competitor offering seamless
shelves and
customization and Unique Value strategies, and shopping
communicates
affordability in Proposition consumer experiences,
our brand's
sportswear.  Recraft a behaviors. responsive
values and
 Emphasize Zap’s  Conduct market customer support &
captivating logo, identity.
quick checkout.
involvement in color palette and research to
 Consider more
sponsoring visual identity identify our right  Encourage
eco-friendly
Kabaddi teams that captivates target consumers customer feedback
options if
and its dedication and resonates and gaps in the and use it to
sustainability is a
to supporting with our target market that our continually refine
part of our brand
athletes. audience. brand can fill. our products.
ethos. brand communication techniques would improve
Building a strong brand proposition, identifying the USPs, and brand values and effectively utilizing
brand awareness and result in higher brand equity in the long run

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 Curated Content Marketing Strategy
Creating Engaging and SEO-Optimized Content to Drive Organic Traffic and Build Customer Loyalty

Social Media Content Blogs & Reports

 Team Apparel & Customization: Develop targeted
LinkedIn Strategy articles on the benefits of customized sportswear for
Share professional insights, articles, and posts about the benefits of premium
teams and schools, and how it helps build team identity
sportswear for athletes, schools, and teams. Engage professionals with success stories
and improve performance.
and industry trends.
 SEO-Optimized Content: Focus on long-tail keywords like
"best sports kits for school teams" and "high-
Instagram Strategy performance Kabaddi apparel" to improve search engine
Post visually engaging content, including success stories of athletes and teams and visibility and drive organic traffic.
quick tips on choosing sportswear. Encourage more user-generated content using
branded hashtags (e.g., #ZapTeams or #GameOnWithZap).
User-Generated Content
WhatsApp Strategy
Offer personalized interactions, providing real-time assistance, customized product  Encourage Reviews and Testimonials: Solicit reviews
recommendations, and order tracking. This approach not only enhances customer and success stories from athletes, coaches, and teams
service but also helps drive sales and foster customer loyalty. on platforms like Instagram and Facebook. Feature these
testimonials as case studies on your website.
 Kabaddi Kit Showcase: Add a section on the website to
Facebook Strategy
display top-performing Kabaddi teams and other
Leverage Facebook Groups and community pages relevant to sports teams and
athletes who use Zap Apparels' products. Use their
schools to create around sportswear needs and create our brand awareness and drive
success stories to inspire and engage new customers.
sales. conversations

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Customized Performance Marketing Strategy
Strategic Use of Paid Ads to Increase Brand Visibility, Drive Traffic, and Maximize Sales

Google Ads
 Google Ads: Target keywords like "buy sports kits online“, "custom Kabaddi uniforms“, and
"sports kits for schools and teams“, using both search and display ads.
 Ad Extensions: Utilize ad extensions to provide extra information and encourage clicks,
Google enhancing ad visibility and effectiveness.
Ads
Social Media Marketing (SMM)
Retargeting LinkedIn
Ads Ads  LinkedIn: Utilize LinkedIn Ads to target school administrators and sports coaches to showcase the

Paid Ads benefits of using high-quality sportswear for school teams and professional events.
 Instagram and Facebook: Run video ads showcasing testimonials, carousel ads, and Instagram
stories ads with swipe-up options linking to the e-commerce site.
 YouTube Ads: Create skippable and non-skippable ads and include “how-to” guides for selecting
the right sportswear.
YouTube Faceboo
Ads k Ads Retargeting Ads
Instagra  Retargeting Campaigns: Use Google Ads and social media platforms to retarget users who
m previously visited Zap site but did not convert, keeping your brand top-of-mind.
Ads  Tailored Ads: Display customized ads highlighting the platform’s benefits to encourage users to
return and complete their purchase.
 Define right key performance metrics
Establishing KPIs to Measure Success, Monitor Performance, and Drive Strategic Improvements in Zap’s Operations and Marketing

Increase Zap Apparels brand’s visibility in the online space

Awarenes Website Traffic Social Media Followers Organic Search Volume
s Impressions

Interact and build relationships with current and potential customers

Engageme Like, Share, and Comment Click-Through-Rate Time spent Content Interaction
nt on-site

Encourage potential customers to consider buying sportswear

Acquisitio Cost per Acquisition (CPA) New Signups Conversion Rate Lead-to-customer ratio
n
Convert potential customers into actual buyers
Retentio Retention rate Repeat purchase Return on Ad Spend Churn Rate
n rate

Email Marketing & Newsletter

Advocac User-Generated Content Email Subscription Rate
y

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 User-friendly E-commerce Website
Designing an Optimized and Seamless Shopping Experience for Zap Apparels’ Customers

Website and E-commerce Platform

User Experience (UX) Design

 Focus on creating a visually appealing and intuitive e-commerce website that reflects Zap Apparels’ brand identity, emphasizing quality sports kits and
customization options for teams and schools.
 Ensure the site is easy to navigate, has fast loading times, and is mobile-responsive, providing a seamless browsing experience across all devices.

Website Branding
 Transforming sportswear brand with expertly crafted website design and compelling content that resonates quality, innovation and customization, setting
us apart in the industry
Product Catalogue and Descriptions
 Organize sports kits into categories such as team kits, school uniforms, customized jerseys, and athletic accessories, helping customers find what they
need quickly.
 Provide detailed product descriptions, including key features, benefits, available sizes, material details, and customization options to assist customers in
making informed purchasing decisions.

Secure Payment Gateway

 Implement a secure payment gateway to ensure safe, seamless online transactions for both bulk orders and individual purchases.
 Offer multiple payment options including credit/debit cards, digital wallets, and buy now, pay later services to accommodate different customer
preferences and enhance conversion rates.

SEO & Analytics

 Optimize the website using a combination of technical SEO, content optimization, and strong emphasis on user experience to improve organic traffic.
 Utilize web analytics tools such as Google Analytics to track website traffic, user engagement, and conversion rates. Regularly monitor key performance
indicators (KPIs) and adjust the digital strategy to optimize results, focusing on attracting sports teams, schools, and athletic organizations.
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 Curated E-commerce Strategy
Strategically Listing Products Across E-commerce Platforms to Enhance Sales, Optimize Customer Experience, and Streamline Operations

Online Sales Strategy

E-Commerce Platforms Selection
 Select the right set of online marketplaces and e-commerce platforms (e.g., Flipkart, Myntra, Ajio, Paytm Mall) that align with
Zap Apparels' product offerings.
Product Information
 Gather comprehensive product information including name, description, specifications, material, size,
and customization options.
 Ensure it includes all relevant details such as intended use, fabrics, colour options, and packaging to
enhance customer clarity.
Product Images and Videos
 Capture high-quality images of the products from multiple angles to provide clear visibility of the sports kits and
activewear.
 Ensure that images accurately represent the product's appearance, dimensions and fit of the products.
Order Management System
 Set up an efficient order management system to process orders, track inventory levels, manage shipping and
fulfillment.
Promotions & Marketing
 Leverage marketing channels within the ecommerce platforms, such as sponsored listings or targeted
advertising
 Utilize promotional tools such as discounts, coupons, and special offers to attract customers and drive sales.
Monitoring & Customer Support Training
 Provide responsive customer support training to address inquiries, resolve disputes, and assist customers
with their purchases.
 Monitor the performance of the product listings regularly, including sales metrics, customer feedback, and
search rankings.

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 Digital Transformation Strategy: Phase 2
Automating Key Operational Processes to Improve Efficiency and Reduce Costs

Streamlining Financial Customer

Automation HR Service
Raw Material Management
Supply Chain of Processes Management
Automation Automation

• Integrate a digital supply • Implement an automated • Use cloud-based HR • Use cloud-based accounting • Implement chatbots or
chain management inventory system to track stock management systems software to track expenses, automated customer
system that tracks raw levels, predict demand, and for tasks like employee invoicing, and financial service tools to handle
materials from suppliers prevent overstocking/stockouts. scheduling, time reporting. This reduces the frequent queries, such
to manufacturing. This This will help reduce inventory tracking, and payroll need for manual as order tracking and
reduces costs related to holding costs. management to save bookkeeping and improves product inquiries. This
overstocking, delays, and • Streamline the order processing on administrative costs financial decision-making. will improve customer
inefficient purchasing. and fulfillment cycle with order and improve workforce experience and reduce
management software that productivity. the load on customer
automatically updates support staff.
inventory and tracks deliveries.
This reduces manual errors and
shipping delays.

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 Growth Strategy for ZAP
Chalking out a future plan to become a dominant player in the Sports Kits manufacturing space in the Medium – Long term

4 Expanding to International Markets

Leverage international partnerships and third-party e-commerce
platforms to expand into global markets.

3 Optimizing Business Operations

Implement automation tools for efficient inventory
management, order processing, and HR systems to streamline
operations and reduce costs. Use WhatsApp and chatbots to Global
enhance customer service
Expansion
2 Strategic Partnerships with Sports Teams, Schools &
Colleges
Form partnerships with sports teams, schools, and colleges to
supply customized sports kits. This will also improve brand Operational
visibility within educational institutions and sporting Effi ciency
organizations.
1 Strengthening Brand Presence E-Commerce
Strategy
Focus on creating a strong brand identity through
consistent messaging across social media and offline Market
stores. Establish an e-commerce platform for Zap, Expansion
allowing direct online sales and access to a broader
audience.

Brand Building
 Commercials
At Sion Advisors we provide expert services, enabling our partner firms to achieve their full potential and turbocharge their growth

Resources Required Cost (INR)

Strategy Resource - 1 ₹ 1,20,000

Marketing Resource - 1 ₹ 80,000

Total Monthly Cost ₹ 2,00,0001

Exclusve of Taxes & Travel Charges

1

& Other Platform Charges/ External

Charges
 Contact Us
Unlock the full potential of your business through our curated strategic consulting services that turbocharge your growth. Contact us now!

Let’s work together towards

achieving your dreams!
+91 9790469479

contact@[Link]
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 Roadmap
E-commerce for Success
Website vs Instagram Shop
Comparing the Pros and Cons of Setting Up an Independent E-commerce Site vs Using Social Media Shops

Attribute E-commerce Website Instagram Shop

Cost ₹2,799/month (Basic Shopify plan) or higher Free to set up, but ads and promotions incur costs

High scalability; can expand product range and functionality with

Scalability Limited scalability; relies on Instagram’s features
ease
Can integrate with third-party platforms (Amazon, Flipkart) and
Integration Limited integration with payment gateways and third-party apps
payment gateways

Customization Fully customizable design, product pages, and features Limited customization; relies on Instagram’s UI and features

Full control over the shopping experience, from browsing to Simple and streamlined; ideal for impulse purchases but lacks
Customer Experience
checkout advanced features

Traffic Generation Needs SEO, advertising, and external traffic sources Relies heavily on Instagram followers and engagement

Order Management Advanced order management systems (shipping, inventory) Basic features; orders processed through Instagram’s interface

Brand Identity Complete control over branding, content, and layout Limited to Instagram’s visual and UI design constraints

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 Roadmap
Financial for Success
Management & Business Planning
Developing Comprehensive Budgets, Tracking Key Performance Indicators (KPIs), and Ensuring Financial Success

Budgeting & Develop detailed annual budgets including budgets for each department. Set realistic and achievable targets of the
Cost Control budget and use the same for efficient resource allocation and to maintain profitability even in
challenging times.

Cash Flow To maintain enough liquidity to cover operational costs, salaries, and improvements, financial managers keep close track of the
Management cash flows. Plan and prioritize capital expenditures for production capacity expansion and other plans.

Operating Crafting a business-specific financial tracking model to track the daily and monthly expenses for materials, production, and
Tracking Model marketing. Monitor margins and revenue sources from various product lines.

Actual-Budget Conduct timely variance analysis and follow-ups to track cash flows against the budget to identify over- or under-spending.
Comparison Helps in identifying the leakages in the system and accordingly minimizes costs

Financial KPIs Building a well-designed financial report with key metrics, including Gross Profit Margin, Inventory turnover rate, Revenue per
Tracking product line, Cost of goods sold, Marketing ROI from different channels, Sales conversion rates and Customer acquisition costs.

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 Search Engine Optimization (SEO) Strategy
Customized Offline Marketing Strategy
Implementing Best Practices for On-Page SEO, Content Optimization, and Link Building to Improve Organic Search Performance

Key
Key Activities
Considerations
 Target Keywords: Focus on high-conversion, sports-related keywords such as "buy custom sports kits", "team • Increased Organic Traffic:
Improved search engine
jerseys for schools", and "customized teamwear“. Target long-tail keywords for niche searches like
rankings will drive more
"personalized Kabaddi kits“. organic traffic to your site and
 Optimize Landing Pages: Ensure that your landing pages for key products are optimized with these keywords. attract a larger audience of
On-Page
This includes optimizing titles, meta descriptions, header tags, and keyword-rich product descriptions. sports enthusiasts and
SEO  Product Descriptions: Each product page (e.g., sports kits, jerseys, shorts) should have detailed, SEO-optimized institutions.
content that describes the benefits of the product and its customization options.
 Site Content: Include engaging and SEO-friendly content, such as blog posts and customer testimonials. Topics • Enhanced User Experience:
could include “Choosing the Right Sports Kit” and “How Custom Sports Kits Improve Team Performance”. Optimized site speed and
mobile responsiveness will
 Mobile optimization: Ensure the website is fully responsive to meet the rising demand for mobile shopping. enhance user experience and
reduce bounce rates
Google ranks mobile-friendly sites higher.
Technical  Site Speed: Optimize website loading speeds to improve user experience, especially for high-resolution images • Higher Conversion Rates:
SEO of sports kits and customization tools. Enhanced landing pages and
product pages with strong calls-
 Custom Product Pages: Ensure that individual product pages load quickly and have structured data to improve to-action (CTAs) can lead to
visibility in search engines. higher conversion rates and
increased engagement.
 Guest Blogging: Publish high-quality content on authoritative sports blogs and websites to gain valuable backlinks
and drive traffic to your site. • Search Engine Rankings:
Improved on-page and technical
Link  Industry Partnerships: Collaborate with sports academies, schools, and sports organizations to secure backlinks
SEO practices will enhance
Building from reputable sources, boosting the site's domain authority and credibility in the sportswear sector. rankings in search engine results
 Influencer Outreach: Engage with sports influencers, coaches, and athletes to secure backlinks and amplify your pages (SERPs)
content's visibility through their established networks.

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Customized Performance Marketing Strategy
Strategic Use of Paid Ads to Increase Brand Visibility, Drive Traffic, and Maximize Sales

Google Ads
 Google Ads: Target keywords like "buy sports kits online“, "custom Kabaddi uniforms“, and
"sports kits for schools and teams“, using both search and display ads. Awareness
 Ad Extensions: Utilize ad extensions to provide extra information and encourage clicks,
enhancing ad visibility and effectiveness.

Social Media Marketing (SMM) Engagement

 LinkedIn: Utilize LinkedIn Ads to target school administrators and sports coaches to showcase the
benefits of using high-quality sportswear for school teams and professional events.
 Instagram and Facebook: Run video ads showcasing testimonials, carousel ads, and Instagram
Acquisition
stories ads with swipe-up options linking to the e-commerce site.
 YouTube Ads: Create skippable and non-skippable ads and include “how-to” guides for selecting
the right sportswear.

Retention
Retargeting Ads
 Retargeting Campaigns: Use Google Ads and social media platforms to retarget users who
previously visited Zap site but did not convert, keeping your brand top-of-mind.
Advocacy
 Tailored Ads: Display customized ads highlighting the platform’s benefits to encourage users to
return and complete their purchase.
 Roadmap
Curated for Marketing
Digital Success Strategy
Leveraging Online Channels and Strategies to Expand Reach, Drive Sales, and Enhance Brand Visibility in the Competitive Sports kits Industry

Digital Marketing Strategy Description

Create dedicated blog pages to promote brand vision and offers with quality Awareness
Content Marketing
images and videos, to share sportswear facts and tips.

Improve Organic Search results through Text Mining, Web Crawling and Google
Search Engine Optimization (SEO)
Search Ranking, Inclusion of relevant Key Words.

Search Engine Marketing (SEM)

Invest in mobile- friendly Pay per Click ads with niche and less competitive Engagement
keywords and monitor their performance.

Targeted ads showcasing product categories on all social media platforms.

Social Media Marketing (SMM)
Interactive platforms where we also respond/ interact with customers.

Extend our reach to sports influencer's existing audience. Also, associating with Acquisition
Affiliate and Influencer Marketing
relevant personality allows you to earn genuine followers.

Promotions regarding special offers and packages, latest sponsorship updates

Email Marketing
through email.

Mobile Marketing
Targeted mobile campaigns with geo-fencing or targeting specific customer Retention
segments.
High quality, short and quick videos across all platforms. More effective than text or
Video Marketing
images, they create an emotional connection with audience.

Audio Marketing
Be it radio or podcasts, audio marketing offers a convenient medium for on-
demand and on-the-go for a busy audience.
Advocacy

Customized digital marketing strategies to be developed using multi-channel approach where the below mentioned strategies are to be implemented and followed
diligently to result in higher conversion rates through the marketing funnel

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