Scribd
Upload
53 views27 pages

Understanding Marketing Mix & Research

The document outlines objectives related to market research, including understanding the marketing mix and the importance of branding. It describes key concepts such as the 7 P's of marketing and the process of data gathering for effective marketing strategies. Additionally, it emphasizes the significance of creating a brand name and awareness in the market.

Uploaded by

markjustinpecolados9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
53 views27 pages

Understanding Marketing Mix & Research

The document outlines objectives related to market research, including understanding the marketing mix and the importance of branding. It describes key concepts such as the 7 P's of marketing and the process of data gathering for effective marketing strategies. Additionally, it emphasizes the significance of creating a brand name and awareness in the market.

Uploaded by

markjustinpecolados9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

OBJECTIVES:

1. Explain what market research is


2. Understand the meaning of data gathering
3. Describe the Concept of Marketing Mix;
4. Identify the seven P’s in the Marketing Mix;
5. Appreciate the importance of Marketing
Mix and Branding; and
6. Developed a Brand Name.
1. It is a set of controllable and interrelated variables composed of product,
place, price and promotions that a company assembles to satisfy a target group
better than its competitor.
a. Price b. Marketing Mix c. Product d. Packaging
2) The amount that a customer pays for to enjoy it. (Same choices as no.1)
3) An item that is produced to satisfy the needs of a certain group of people.
(Same choices as no.1)
4) It is a tangible product. Its example includes tires, MP3 players, clothing and
etc. a. Branding b. Positioning c. Goods d. Place
5) It can be intangible or tangible as it can be in the form of services or goods.
a. Price b. Marketing Mix c. Product d. Packaging
6) The way your product or service appears from the outside.
a. Price b. Marketing Mix c. Product d. Packaging
7) A marketing model that modifies the 4Ps model.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
8) Responsible for every element of your sales, marketing strategies, and
activities. a. Packaging b. 7 P’s Model c. Marketing Mix d. People
9) This refers to how a business creates awareness in the market.
a. Place b. Brand Name c. Services d. Promotion
10) It is intangible. Its example includes hair salons and accounting firms.

a. Place b. Brand Name c. Services d. Promotion


11) This is the ultimate marketing strategy.

a. 7 P’s Model b. Marketing Mix c. People d. Branding


12) This is where your product or service is actually sold.
a. Place b. Brand Name c. Services d. Promotion
13) The place occupied by products in the heart and minds of the consumers.

a. Branding b. Positioning c. Goods d. Place


14) A name, symbol, or other feature that distinguishes a seller's goods or services in the
marketplace.

a. Brand Name b. Positioning c. Branding d. Place


15) A powerful and sustainable high-level marketing strategy used to create or influence a brand.
a. Brand Name b. Positioning c. Branding d. Place
MARKET RESEARCH
ENTREPRENEURSHIP
12-STEM TESLA
MARKET RESEARCH
ENTREPRENEURSHIP
12-STEM TESLA
Market Research or Marketing
Research Process

can be defined as the process of


gathering, analyzing and interpreting
the information about the products or
the services to be offered for sale to
the potential consumers in the market
(De Guzman, 2018, p. 25)
DATA COLLECTION TECHNIQUE
DATA COLLECTION TECHNIQUE
ti f y
Id e n

Ide
nti
Identif
y

fy
ntif y
I de
Identify

Ide
ntif
y
Your Task! My Imaginary Product

You might also like