PRESENTATION ON PINTEREST
Introduction
• Pinterest is a social media platform centered around
visual content and idea discovery.
• Users “pin” images and videos (called Pins) to virtual
boards.
• Focused on inspiration, creativity, and interests.
• Launched By : Ben Silbermann, Paul Sciarra, and Evan
Sharp
• Launch Date : March 2010
Key Features of Pinterest
1. Pins : Images or videos users save to boards.
2. Boards : Collections of Pins organized by theme.
3. Pins Description : Users can add text descriptions,
links, and tags to their Pins.
4. Save & Share : Pins can be saved to personal boards
and shared with others.
How Pinterest Works
1. Create an Account : Users sign up with email,
Facebook, or Google.
2. Explore : Users browse Pins and boards based on
interests.
3. Pin & Save : Pin content to boards that match interests
or projects.
4. Follow : Users can follow other profiles or specific
boards.
User Demographics
• Pinterest has over 450 million monthly active users (as of
2023).
• Popular across various demographics
• Predominantly female users (over 60%).
• Increasing male user base.
• A strong presence in industries like home décor, fashion,
and DIY.
Pinterest Marketing Tools
1. Pinterest Ads
• Paid Pins to reach more people.
• Formats: Standard, Video, Carousel, Shopping.
2. Pinterest Analytics
• Track Pin performance and audience insights.
3. Pinterest Business Account
• Access Ads, Analytics, and Rich Pins.
4. Rich Pins
• Pins with extra details like price, ingredients, or article info.
5. Pinterest Scheduler
• Schedule Pins in advance for consistency.
6. Pinterest Lens
• Visual search tool to find similar ideas.
Pinterest for Businesses
• Promoted Pins : Paid ads that blend seamlessly with
organic content.
• Pinterest Analytics : Tools to track engagement and
audience insights.
• Shopping Features : Direct product links, dynamic
shopping ads, and more.
• Brand Visibility : Showcase products, services, or ideas
with high visual appeal.
Pinterest as a Search Engine
• Unlike traditional social media, Pinterest functions as a
visual search engine.
• Keywords : Users search for ideas based on themes,
such as "wedding planning" or "healthy recipes".
• Algorithm : Pinterest’s algorithm recommends Pins
based on past activity and interests.
Creating Engaging Content on Pinterest
• High-Quality Images : Clear, bright, and visually
appealing images work best.
• Pin Descriptions : Use relevant keywords for better
search visibility.
• Vertical Pins : Pins in a 2:3 ratio perform better (e.g.,
1000 x 1500 pixels).
• Consistency : Pin regularly to increase engagement.
Pinterest performance metrics
1. Impressions : How many times your Pin was seen.
2. Engagement : Total interactions (clicks, saves, close-ups).
3. Clicks : How many times users clicked on your Pin.
4. Saves : When users save your Pin to their boards.
5. Close-Ups : When users view your Pin in full-screen mode.
6. Engagement Rate : The ratio of engagement to impressions.
7. Pin Click-Through Rate (CTR) : Percentage of impressions that led to
clicks.
8. Video Views : Number of views for video Pins.
9. Conversions : Actions like purchases or sign-ups from Pinterest.
10. ROAS (Return on Ad Spend) : Revenue from Ads compared to ad spend.
Brands That Saw Massive Growth Through Pinterest
1. IKEA : Showcased home décor ideas, boosted website traffic and brand
awareness.
2. Etsy : Promoted handmade products, increased sales through Pins.
3. Lilly Pulitzer : Shared vibrant fashion imagery, grew engagement and
sales.
4. Target : Created seasonal guides and décor inspiration, drove traffic.
5. Sephora : Shared beauty tips and tutorials, increased sales and customer
engagement.
6. Home Depot : Focused on DIY projects, established authority and drove
traffic.
7. Tasty (BuzzFeed) : Went viral with recipe videos, drove huge traffic.
8. ASOS : Shared fashion inspiration, increased reach and sales.
9. Wayfair : Showcased furniture and décor, boosted sales and awareness.
