Indian Electric Fan Market (2024)

Metric INR (Crore)

Market Segmentation by Product Type (2024, Sales Contribution by Channels (2024, estimated)
estimated) CAGR (2025-2030
Fan Type Contribution (%) INR (Crore) Channel Contribution (%) INR (Crore) FV FC%
estimated)
Ceiling Fans 65% 10790 Offline Retail 80% 13,280 ~8-10% ₹ 19,512.68 66%
Table Fans 10% 1660 Online Retail 20% 3,320 ~20-25% ₹ 10,131.84 34%
Pedestal Fans 10% 1660
Wall Fans 8% 1328
Exhaust Fans 7% 1162

Market Segmentation by End User (2024,

% Share of
Avg. Selling
Channel Premium Fan Profit Margin (%)
Price (₹)
Sales
₹4,500–
Online 40–45% 25–35%
₹6,000
₹3,500–
Offline 55–60% 15–20%
₹5,000
 Online Sales Contribution
Company Market Share (%) Estimated CAGR (2025–2030) Offline Sales Contribution (%)
(%)
Crompton Greaves 27% 9–10% 20% 80%
Havells India 17% 10–11% 25% 75%
Orient Electric 15% 11–12% 30% 70%
Bajaj Electricals 12% 8–9% 20% 80%
Usha International 10% 7–8% 15% 85%
Atomberg Technologies 10% 30–35% 70% 30%
Khaitan Electricals 8% 6–7% 10% 90%
Surya Roshni 4% 7–8% 15% 85%
Panasonic Life Solutions 3% 8–9% 20% 80%
V-Guard 2% 9–10% 25% 75%
Luminous Power Technologies 2% 10–11% 30% 70%
 Categor
Estimat
y/ Success Keywor Volume/ CTR CVR
Funnel Strategy Audience Product Message Platform Placement Description AOV ed
Keywor Metrics d Month (%) (%)
Sales
ds
Urban M/F 28–45, Tier
1/2 cities, Premium Use 15-sec reel-
Luxury meets
Customer (Interest Havells 1200mm style video with
energy-saving. Instagram Reels/ FB Video Views,
based targeting, people Leganza ES 4B Meta cinematic visuals of
BLDC Fans with feeds CPV
looking for related Ceiling Fan fans in modern
sleek design
categories like home homes 200000 1.88E+
decor etc) 00 1.00% 15% 6260 08
Upgrade your
Generat Havells 1200mm Ads at Home related
New homeowners, ceiling fan to a CPC, Bounce
e brand Elio BLDC Ceiling Google Google Display Ads blogs, Money control
TOFU Interior decor buyers designer rate - 150000 1.47E+
awaren Fan etc
statement piece 00 1.00% 15% 6530 08
ess
Target Electronics
channels & forums
Save ₹1,500/year which has high Affliate link
Value-driven tech Havells Stealth on bills. Discover Views and CTR, Coupon
Youtube Collaboaration Video
adopters (25–35) Air BLDC fan engagement for redemption
technology electric and rate
electronic related 200000 132096
contents 0 4.00% 16% 1032 00
 Category/ Platfor Volume CTR CVR Estimate
Funnel Strategy Audience Product Message Placement Description Success Metrics Keyword AOV
Keywords m /Month (%) (%) d Sales
Compare
Category Havells 1200mm efficiency, noise Target keywords like
noiseless ceiling CTR, Add to Cart,
Buyers and Leganza ES 4B level and warranty Search 'best ceiling fan for
fan CPO
Browsers Ceiling Fan with similar priced summer' Best energy
fans saving fan 69000 4% 20% 6260 3455520
Competitor Why Havells wins: Amazo Brand vs Brand ad
Havells 1200mm
MOFU brand searchers Better price, n/ copies to counter-
fan atomberg Leganza ES 4B Search No of orders (CAC)
(Orient, design, and Flipkart switching Atomberg
Ceiling Fan
Atomberg) warranty consumers fans 65000 4.00% 15% 6260 2441400
Target on
Related Switch boards/ Havells 1200mm Save more with
electrical/Home CTR, Add to Cart, Switch
category buyers PVC/ Cables and Elio BLDC Ceiling Havells BLDC Display
decor Category CPO boards / 300000 7052400
and browsers wires Fan range
page BTF PVC / Cables 0 3.00% 12% 6530 0
 Volum
Success CTR CVR Estimat
Funnel Strategy Audience Category/ Keywords Product Message Platform Placement Description Keyword e/ AOV
Metrics (%) (%) ed Sales
Month
Smart savings: Retarget ATC and PDP
Brand fan Havells 1200mm Purchase
havells efficiencia neo Premium fans under visitors with pricing
buyers and Stealth Wood Energy Sponsered product Conversion, Havells
1200mm ceiling fan 5,000 only on offers, urgency badges
browsers Saving Ceiling Fan ROAS, CAC Fans under 602550
Amazon! (limited time) 5K 65000 5.00% 15% 12360 0
Add Smart Style to Ads on Bundling
Related Havells 1200mm
Smart home, Fan + Your Home. BLDC + Amazon/ products o havells for Add to Cart Fan/ Light
Category buyer Leganza ES 4B Ceiling Search ads
Light, BLDC combo Smart Light Flipkart smart energy efficient Rate BLDC 50000 203450
and browser Fan
Combos. home combo 00 5% 13% 6260 000
BOFU Havells 1200mm
Showcase our multiple
Related brand Leganza ES 4B Ceiling Save energy with CTR,
energy saving variant fans and their
category buyer Fan/Havells 1200mm our longterm Display Conversion Energy
Electrical appliances energy saving stylish
and browser Glaze BLDC Motor energy saving fan Rate saving 15000 563400
value prop
Ceiling Fan appliances 0 5.00% 12% 6260 0
Cross-sell
Loved our geysers? Retarget past Havells
Previous Havells ROAS,
Cross-category: Havells BLDC Ceiling Complete your Custom Audience category buyers
buyers (cross- Meta Repeat Kitchen
Kitchen/Lighting Fan room with Havells Retargeting (Geysers, Switches) via
sell) Purchase lighting 20000 130000
Smart Fans. CRM Custom Audience
Rate combo fans 000 1.00% 10% 6500 000