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Coca Cola Product Mix Final With Images

Coca-Cola is a leading beverage company with a diverse product mix that includes soft drinks, water, juices, dairy, coffee, and tea. The company maintains product consistency through similar ingredients and manufacturing processes while focusing on innovations like sugar-free options and sustainability. Coca-Cola aims to expand its product variety and market presence while developing healthier beverage options for future growth.

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198 views22 pages

Coca Cola Product Mix Final With Images

Coca-Cola is a leading beverage company with a diverse product mix that includes soft drinks, water, juices, dairy, coffee, and tea. The company maintains product consistency through similar ingredients and manufacturing processes while focusing on innovations like sugar-free options and sustainability. Coca-Cola aims to expand its product variety and market presence while developing healthier beverage options for future growth.

Uploaded by

ruchiruchitha04
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Product Mix of Coca-Cola

A Detailed Analysis
Introduction to Coca-Cola
• Coca-Cola is a leading beverage company with
a vast product mix including soft drinks, water,
juices, dairy, coffee, and tea.
Understanding Product Mix
• Product mix consists of four key dimensions:
• - Product Width
• - Product Length
• - Product Depth
• - Product Consistency
Product Width of Coca-Cola
• Coca-Cola’s product width includes:
• - Soft Drinks
• - Waters & Hydration
• - Juice, Dairy & Plant-Based Drinks
• - Coffees
• - Teas
Product Length: Soft Drinks
• Includes Coca-Cola, Sprite, Fanta, Schweppes,
Appletiser, Fresca, and Barq’s.
Product Length: Waters &
Hydration
• Includes DASANI, Smartwater, Vitaminwater,
POWERADE, and ZICO.
Product Length: Juice, Dairy &
Plant-Based
• Includes Minute Maid, Innocent, Simply,
Fairlife, and AdeS.
Product Length: Coffees
• Includes Costa Coffee and Georgia Coffee.
Product Length: Teas
• Includes Fuze Tea, Honest, Gold Peak, Peace
Tea, and Ayataka.
Product Depth: Coca-Cola Variants
• Includes Coca-Cola Original, Vanilla, Cherry,
Diet Coke, Zero Sugar, and Energy.
Product Depth: Sprite Variants
• Includes Sprite, Sprite Zero Sugar, Sprite
Cranberry, and Sprite Zero Cranberry.
Product Depth: Fanta Variants
• Includes Fanta Orange, Fanta Pineapple, and
Fanta Grape.
Product Depth: Water & Hydration
Variants
• Includes Smartwater Sparkling, Vitaminwater
Zero Sugar, and Vitamin Energy.
Product Depth: Juice, Dairy &
Plant-Based Variants
• Includes Minute Maid Original, Innocent Apple
Juice, and Costa Ready-to-Drink.
Product Consistency of Coca-Cola
• Coca-Cola maintains consistency through:
• - Similar basic ingredients
• - Similar manufacturing processes
• - Identical distribution channels
• - Direct and interactive marketing strategies
Marketing & Distribution
• Coca-Cola reaches consumers through:
• - Retail stores, supermarkets, and vending
machines
• - Sponsorships and advertising campaigns
• - Digital and social media marketing
Innovations & Sustainability
• Coca-Cola focuses on:
• - Sugar-free and plant-based drinks
• - Recyclable packaging and reduced plastic use
• - Water conservation and eco-friendly
initiatives
Competitive Positioning
• Coca-Cola competes with PepsiCo, Nestlé, and
other beverage brands by:
• - Expanding product variety
• - Entering new markets
• - Strengthening brand loyalty
Future of Coca-Cola’s Product Mix
• Coca-Cola aims to:
• - Develop healthier beverage options
• - Increase sustainability efforts
• - Expand in emerging markets
Conclusion
• Coca-Cola’s diverse product mix ensures global
market dominance. Continuous innovation
and sustainability will drive its future growth.
Coca-Cola Product Mix Image
Coca-Cola Product Mix

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