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Research Methodology With Examples

Research methodology encompasses systematic methods for conducting research, analyzing data, and drawing conclusions, ensuring accuracy and validity in findings. It includes various types of research, a structured process, and ethical considerations, while also addressing challenges faced in research. The methodology is applicable across multiple fields, aiding in informed decision-making and strategy development.

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35 views15 pages

Research Methodology With Examples

Research methodology encompasses systematic methods for conducting research, analyzing data, and drawing conclusions, ensuring accuracy and validity in findings. It includes various types of research, a structured process, and ethical considerations, while also addressing challenges faced in research. The methodology is applicable across multiple fields, aiding in informed decision-making and strategy development.

Uploaded by

SATYARTHY
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Research Methodology

A Comprehensive Guide with


Examples
Introduction to Research
Methodology
• Research methodology refers to systematic
methods used to conduct research, analyze
data, and draw conclusions.
Importance of Research
Methodology
• It ensures accuracy, reliability, and validity in
research findings. It helps in structuring
research efficiently.
Types of Research
• 1. Qualitative Research (e.g., Interviews on
customer satisfaction)
• 2. Quantitative Research (e.g., Survey on
product usage)
• 3. Descriptive Research (e.g., Market trends
analysis)
Research Process Overview
• 1. Identifying the problem
• 2. Reviewing literature
• 3. Formulating hypothesis
• 4. Choosing research design
• 5. Data collection & analysis
• Example: Studying the impact of social media
on student performance.
Defining Research Problem
• A well-defined research problem sets the
foundation for a study.
• Example: 'How does remote work impact
employee productivity?'
Review of Literature
• A critical review of existing research helps in
understanding gaps, trends, and theories.
• Example: Analyzing previous studies on
artificial intelligence in healthcare.
Research Design
• Research design is the blueprint for
conducting a study.
• Example: Conducting an experimental study to
test a new learning method.
Sampling Techniques
• 1. Probability Sampling (Random, Stratified,
Cluster)
• 2. Non-Probability Sampling (Convenience,
Judgmental, Snowball)
• Example: Selecting 100 students randomly for
a study on online education.
Data Collection Methods
• Primary Data: Surveys, Interviews,
Experiments
• Secondary Data: Books, Journals, Reports,
Online Sources
• Example: Conducting a survey on smartphone
usage among teenagers.
Data Analysis and Interpretation
• Data is analyzed using statistical or qualitative
methods.
• Example: Using regression analysis to
determine factors affecting job satisfaction.
Ethical Considerations in Research
• Ethics include informed consent,
confidentiality, data integrity, and avoiding
plagiarism or bias.
• Example: Ensuring anonymity in a medical
research survey.
Challenges in Research
Methodology
• Common challenges include bias in sampling,
data accuracy, funding limitations, and ethical
concerns.
• Example: Difficulty in obtaining genuine
responses for mental health research.
Applications of Research
Methodology
• Used in academia, business, healthcare, social
sciences, engineering, and policymaking.
• Example: Using research to improve marketing
strategies in an e-commerce business.
Conclusion and Summary
• Research methodology is essential for
producing valid and reliable knowledge,
guiding researchers in structured
investigations.

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