2023 MMZC 441
2023 MMZC 441
3
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Context
• New Normal
• VUCA Environment
• Paradigm shift
• People as a source of competitive advantage
MMZC441 - HRM 4
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Importance of People
»Our Vision and Mission
» At Capgemini, we live and breathe the
philosophy that people matter and results
count
• Our Vision: the business value of technology comes from and
through people
• Capgemini understands that business value cannot be achieved through
technology alone. It starts with people: experts working together to get to
the heart of your individual business objectives and develop the most
adapted solutions to fit these requirements. We believe this human-
centered approach to technology is what makes the difference for your
business.
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BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Adjudged “best employer of the year”
by number of leading HR surveys.
Why??
Infosys' Vision:
Infosys' Mission
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BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
A Quick Quiz on HR
1. When hiring employees, is it better to hire people who you judge to be hard working,
organized, and dedicated during a traditional interview, or is an IQ test a better way to pick
people?
2. Is it better to hire people based on the fit of their values with the company’s values, or is an
IQ test better?
3. True or false--Asking applicants about stealing or other negative behavior at work during an
interview doesn’t help you find better employees, because most people who are going to do
bad things at work just lie.
4. True or false--If employees participate in decision making they will be more motivated than if
top management sets performance goals?
5. True or false—Managers may think their employees are really concerned about
compensation, but when it comes down to it, money doesn’t really matter that much to most
people.
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BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Common Statements
• Acquiring ,developing and maintaining human talent, Building the human capital..
MMZC441 - HRM 8
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Competitive Advantage through People
MMZC441 - HRM 9
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
People – A Source of Competitive Advantage
1) People offer skills, capabilities, systems, practices and behaviors which
help execute firm’s strategies successfully
2) By aligning HR plans to business , HR managers become strategic
partners.
3) Innovation is the key to competitive advantage and people are sources of
innovation
4) HR function seeks to convert an adverse situation into an opportunity
5) Changes to structure due to environmental changes will become
successful only innovative HRM Strategies
6) HR manager plays a role of an effective change agent
MMZC441 - HRM 10
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Uniqueness of Human Resource
11
Managing People and Organizations
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The HR Paradox
12
Managing People and Organizations
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
What is Management
MMZC441 - HRM 14
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Definition
HRM refers to acquisition, motivation ,retention and maintenance of
Human Resources in an organization
MMZC441 - HRM 16
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Understand the nature, scope and objectives
of HRM
Understand the nature, scope and objectives of HRM
MMZC441 - HRM 18
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The New Age HR Functions
Visioneering and strategizing to gain competitive edge for the organisations.
Aligning HR activities with corporate objectives and focus on achieving strategic outcomes.
Focusing on competency development.
Redefining the role of HR managers and renegotiating their roles and relationships with
line managers within the organisations.
Develop methods for producing alignment between employee goals and behaviors and
organisational strategy.
Define, communicate, and leverage organisations key capabilities.
Create, distribute and support HR new philosophies that support both employees and the
MMZC441 - HRM 19
organisation, BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Managing Employee Experience
Cultural Physical
Environment Environment
HR Philosophy
that respects people
HR Metrics & Analytics Track and Workforce Planning & Staffing Aligning
measure HR impact factors, appropriate resources to archive
enabling the right decisions customer
value
Sustainable
Human Resource
Management
Talent Management
Managing Performance
Aligning to corporate mission and
Aligning to continuous
championed by the top management
improvements
team
MMZC441 - HRM 20
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The HR Paradox
MMZC441 - HRM 21
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Human Resource Managers’ Duties
Line Function
Coordinative Function
Line Authority
Functional Authority
Implied Authority
Functions of
HR Managers
Staff Functions
Staff Authority
Innovator
Employee Advocacy
MMZC441 - HRM 22
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Line and Staff Aspects of HRM
• Line manager
– A manager who is authorized to direct the work of subordinates
and is responsible for accomplishing the organization’s tasks.
• Staff manager
– A manager who assists and advises line managers.
MMZC441 - HRM 23
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Line Managers’ HRM Responsibilities
1. Placing the right person on the right job
2. Starting new employees in the organization (orientation)
3. Training employees for jobs that are new to them
4. Improving the job performance of each person
5. Gaining creative cooperation and developing smooth working relationships
6. Interpreting the firm’s policies and procedures
7. Controlling labor costs
8. Developing the abilities of each person
9. Creating and maintaining department morale
10. Protecting employees’ health
MMZC441and physical condition
- HRM 24
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
What does Human Resource Management cover?
Co-ordination and responsibility for…
• Recruitment
• Team working
• Participation & Involvement
• Promotion
• Culture change
• Retention Competent and
willing workforce
• Development Support
• Equal Opportunities training
• Discipline
• Employee Disputes
Organizational Goals
MMZC441 - HRM 25
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
HRM Involves:
MMZC441 - HRM 26
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Functions of HR
OPERATIVE
MANAGERIAL
FUNCTIONS Staffing
Developme
Planning
nt
Compensation
Organising
Directing Motivation
Controlling Maintenance
Integration
Emerging
Issues
MMZC441 - HRM 27
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Operative functions of HR
STAFFING: Job analysis, HRP, Recruitment, Selection, Placement, Induction, Internal
mobility
DEVELOPMENT: Competency profiling, Training and development, Performance &
potential management, Career Management, 360 degree feedback
COMPENSATION & MOTIVATION: Job design, Work scheduling, Job evaluation,
Compensation administration, Incentives and benefits
MAINTENANCE: Health, Safety, Welfare, Social security
INTEGRATION: Employment relations, Grievance, Discipline, Trade unions,
Participation, Collective bargaining
EMERGING ISSUE: HRIS, HR audit, HR scorecard, International HRM, Workforce
Diversity
MMZC441 - HRM 28
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Competitive Challenges and Human Resources Management
MMZC441 - HRM 29
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 1: Going Global
MMZC441 - HRM 30
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 1: Going Global (cont’d)
MMZC441 - HRM 31
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 2: Embracing New Technology
MMZC441 - HRM 32
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Influence of Technology in HRM
MMZC441 - HRM 33
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 3: Managing Change
MMZC441 - HRM 34
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 4: Managing Talent, or Human Capital
• Human Capital
– The knowledge, skills, and capabilities of individuals that have
economic value to an organization.
– Valuable because capital:
• is based on company-specific skills.
• is gained through long-term experience.
• can be expanded through development.
MMZC441 - HRM 35
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 5: Responding to the Market
MMZC441 - HRM 36
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 5: Responding to the Market (cont’d)
• Reengineering and HRM
– Fundamental rethinking and radical redesign of business processes
to achieve dramatic improvements in cost, quality, service, and
speed.
• Requires that managers create an environment for change.
• Depends on effective leadership and communication processes.
• Requires that administrative systems be reviewed and modified.
MMZC441 - HRM 37
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 6: Containing Costs
MMZC441 - HRM 38
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Challenge 7 – Social Issues
MMZC441 - HRM 39
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Cultural Changes
Employee
Employee Concern
Concernfor
for
Rights
Rights Privacy
Privacy
Cultural
Cultural
Changes
Changes
Balancing
BalancingWork
Work Attitudes
Attitudes
and
andFamily
Family towards
towardsWork
Work
MMZC441 - HRM 40
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Semantics – HRM vs. PM
MMZC441 - HRM 41
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
HRM is a broad concept. Personnel
management (PM) and human resource
development (HRD) are a part of HRM.
MMZC441 - HRM 42
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Difference between PM and HRM
Personnel Management HRM
• Careful delineation of written contracts • Aim to go beyond contract
• Importance of devising clear rules • Can do outlook, impatience with rule
• Procedures • Business need
• Norms/customs and practices • Values/mission
• Monitoring Nurturing
• Labour management • Customer
• Piecemeal • Integrated
• Slow • Fast
• Transactional • Transformational leadership
• Indirect • direct
• Negotiation • facilitation
• Separate, marginal task • Integrated key tasks
• Job evaluation • Performance related
MMZC441 - HRM 43
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Difference between PM and HRM
Personnel Management HRM
Separately negotiated Harmonisation
Collective bargaining contracts Individual contract
Many Few
Division of labour Team work
Reach temporary truce Manage climate and culture
Controlled access to courses personnel Learning companies wide ranging culture,
procedures structural and personnel strategies.
Labour is treated as a tool which is People are treated as assets to be used for
expendable and replaceable the benefit of an organisation, its
Interests of the organisation are employees and the society as a whole.
uppermost Mutuality of interests
Precedes HRM Latest in the evaluation of the subject
external
MMZC441 - HRM internal 44
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Personnel Aspects of a Manager’s Job
Conducting job analyses
Planning labor needs and recruiting job candidates
Selecting job candidates
Orienting and training new employees
Managing wages and salaries
Providing incentives and benefits
Appraising performance
Communicating
Training and developing managers
Building employee commitment
MMZC441 - HRM 45
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Basic HR Concepts
MMZC441 - HRM 46
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Lecture 1 – Part 2
MMZC441 - HRM 47
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Objectives of HRM
Personal
Objectives
Functional
Objectives
Organisational
Objectives
Societal
Objectives
MMZC441 - HRM 48
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Objectives of HRM
1. Societal Objectives: To be responsive to the needs and challenges of the society
while minimizing the negative impact, if any, of such demands upon the
organization.
2. Organizational Objectives: To assist the organization to achieve its primary
objectives, whether it is profit making or charity or social agenda.
3. Functional Objectives: To maintain department’s contribution and level of
services at a level appropriate to the organization’s needs.
4. Personal Objectives: To assist employees in achieving their personal goals, at least
in so far as these goals enhance the individual’s contribution to the organization.
This is necessary to maintain employee performance and satisfaction for the
purpose of maintaining, retaining and motivating the employees in the
organization.
MMZC441 - HRM 49
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
HRM Objectives Supporting HRM Functions
(a) Legal Compliance
Social Objectives (b) Benefits
(c) Union Management Relations
MMZC441 - HRM 50
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
u
HR
HRManagement
Management
Activities/Functions
Activities/Functions
MMZC441 - HRM 51
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Human Resource Specialties
Recruiters
Employment/
Industrial Relations Human Resource
Specialist Development Specialists
Human Resource
Specialties
Training Specialists Job Analysts
MMZC441 - HRM 52
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
SKILLS FOR HR PROFESSIONALS
• HR manager needs to have technical, cognitive and interpersonal skills and processes to
accomplish his or her work
• The HR executive needs to be multi-knowledgeable
• Diverse knowledge is a must for HR managers for another reason: There are instances
of organisations where finance executives become HR directors, and worse still, stores
managers are made personnel managers
• Every profession mandates academic qualification that the practioner must possess
• Anybody, irrespective of his or her qualifications can become an HR executive
MMZC441 - HRM 53
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
HR Organization Chart for a Large Organization
MMZC441 - HRM 55
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The Changing Role of Human Resource Management
Managing with the HR Scorecard New Responsibilities for HR Creating High- Performance
Process Managers Work Systems
MMZC441 - HRM 56
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Changing role of
HRM
• HR functions to be more Strategic, SHRM
HR mangers involved in partnering with their top managers in both designing and
executing the company's strategies.
MMZC441 - HRM 57
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
HR Professionals Believe they
Spend their Time
MMZC441 - HRM 58
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Models of HRM
• HR competency model, Christopher Mabey
Business Mastery
• Business Acumen
• Customer Orientation
•Knowledge in all functional Areas
• External relations
Personal Credibility
• Competence
• Sound academic credentials
• Trust
HR Mastery • Ethical Conduct
• Courage Change Mastery
• Staffing • Interpersonal Skills
• Performance Appraisal • Problem Solving Skills
• Reward Systems • Reward Systems
• Communication • Innovativeness and creativity
• Organization design
MMZC441 - HRM 59
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
HRM MODELS
Five major models have been identified and all these serve four purposes. What are they
for? Well, they:
• Provide an analytical framework for studying HRM (for example, situational factors,
stakeholders, strategic choice levels, competence)
• Legitimize certain HRM practices; a key issue here being the distinctiveness of HRM
practices: “It is not the presence of selection or training but a distinctive approach to
selection or training that matters”
• Provide a characterization of HRM that establishes variables and relationship to be
researched
• Serve as a heuristic device
MMZC441 - HRM 60
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The Fombrun, Tichy & Devanna model (1984)
Organizational
Selection Appraisal
Development
Rewards
MMZC441 - HRM 61
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The Harvard Model
Stakeholders Interests
Shareholders
Management
Employee Groups
Government
Community
Unions
HRM HR outcomes
Long – Term Consequences
Employee Influence Commitment
Individual well being
HR flow Competence
Organizational well being
Situational Factors Reward systems Congruence
Societal well being
Workforce characteristics Work systems Cost- Effectiveness
Business strategy and conditions
Management Philosophy
Labor market
Unions
Task technology
Laws and Societal Values
MMZC441 - HRM 62
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The David Guest Model (1997)
Performance Outcomes
HRM Positive
Behavioral Financial
Practices Productivity
HR Outcomes Outcomes Outcomes
Hiring Innovation
HRM Commitment Motivation Profits
Training Quality
Strategies Quality Cooperation ROI
Appraisal Negative
Flexibility Organizational
Compensation Low productivity
Citizenship
Relations Absenteeism
Turnover
MMZC441 - HRM 63
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The Warwick Model (Hendry & Pettigrew) Outer Context
Socio-economic
Technical
Political-legal
Competitive
Inner Context
Culture
Structure
Politics/leadership
Task-technology
Business outputs
HRM Context
Business Strategy Context
Role
Objectives Definition
Product market Organization
Strategy and tactics HR Outputs
HRM Content
HR flows
Work systems
Reward systems
Employee relations
MMZC441 - HRM 64
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The Warwick Model (Hendry & Pettigrew)
MMZC441 - HRM 65
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
The Ulrich Model
MMZC441 - HRM 66
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Evolution of HRM in India
1920s – 30s
Pragmatism of capitalists
1940s – 50s
Technical, legalistic
1970s – 80s
Professional, legalistic, impersonal
1990s
Philosophical
MMZC441 - HRM 67
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
HRM in India
MMZC441 - HRM 69
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Shift to Human Resource Development Orientation
The 1980s saw the large-scale introduction of the
developmental concept in Indian organizations
Udai Pareek and T. V. Rao, faculty of IIM Ahmedabad,
introduced the human resource development (HRD) concept in
India
MMZC441 - HRM 70
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Total Human Resource Management
Opening up of the Indian economy created a demand for talent
and the traditional organizations (both in public and private
sectors) became talent sources.
Development of the Information Technology sector mobilized a
vast pool of technically trained people.
Massive staffing requirements saw recruitment evolving as very
specialized function, separate from but closely interlinked with the
other HRM functions.
Arrival of the “knowledge worker”—well-skilled, individualistic,
and ambitious about career caused attrition to become common.
MMZC441 - HRM 71
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Total Human Resource Management (Contd.)
Introduction of IT-supported solution, particularly ERP-based
human resource information systems
Introduction of innovative HR practices.
Rise of IT-enabled services (ITES), gave employment
opportunities to the young English speaking, educated
population.
HRM function assumed a strategic role in Indian organizations,
responding to business requirements in an appropriate way.
MMZC441 - HRM 72
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Importance of HRM
Hire the wrong person for the job
Experience high turnover
Have your people not doing their best
Waste time with useless interviews
Have your company in court because of discriminatory actions
Have your company cited by OSHA for unsafe practices
Have some employees think their salaries are unfair and inequitable relative to others
in the organization
Allow a lack of training to undermine your department’s effectiveness
Commit any unfair labor practices
MMZC441 - HRM 73
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Vybha Case
v
MMZC441 - HRM 74
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
MMZC441 - HRM 75
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
MMZC441 - HRM 76
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Case
Question:
Q. Comment on the HR structure finalized by Renny Joseph and her
colleagues.
Case
summary
• 23 year old company, 26000 employees
• 13 countries with 4 vertical industry : telecommunication software technology
products, consumer retail, consumer electronic, telecommunication services.
• CEO Ravinder – build competence team of VP
• Renny Joseph – VP- HR
MMZC441 - HRM 77
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
Objective
MMZC441 - HRM 78
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
MMZC441 - HRM 79
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956
WHY STUDY HRM?
MMZC441 - HRM 81
BITS Pilani, Deemed to be University under Section 3 of UGC Act, 1956