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Digital Marketing Strategies Example

The document outlines various digital marketing strategies used by brands like Apple, Nike, Airbnb, and BuzzFeed. Apple leveraged user-generated content through its #ShotoniPhone campaign, Nike partnered with a popular YouTube channel for promotion, Airbnb utilized host-created guidebooks for content marketing, and BuzzFeed effectively engaged subscribers through diverse email newsletters. Each example highlights innovative approaches to content marketing and audience engagement.

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19 views5 pages

Digital Marketing Strategies Example

The document outlines various digital marketing strategies used by brands like Apple, Nike, Airbnb, and BuzzFeed. Apple leveraged user-generated content through its #ShotoniPhone campaign, Nike partnered with a popular YouTube channel for promotion, Airbnb utilized host-created guidebooks for content marketing, and BuzzFeed effectively engaged subscribers through diverse email newsletters. Each example highlights innovative approaches to content marketing and audience engagement.

Uploaded by

theayush428
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Digital marketing

strategy examples
1. Apple #ShotoniPhone

• Apple used content marketing to convince more people to give its


smartphone macro camera a try. The now-viral campaign showcased the
power of the iPhone 13 Pro and iPhone 13 Pro Max cameras.
• Instead of generating branded content about its new, higher quality
cameras, Apple let its users showcase this feature. The brand
encouraged Apple customers to submit user-generated photos with the
hashtags #ShotoniPhone and #iPhonemacrochallenge.
• Better yet, Apple turned this content marketing strategy into a contest.
It selected 10 winning photos to feature on its social media, website,
billboards, and other marketing channels.
• Not only did this generate buzz for Apple’s macro camera, but it also
helped the brand source user-generated content of its product in action.
This gave the brand thousands of high-quality UGC images to pull from.
2. Nike Air VaporMax
• In another smart example of a content marketing strategy,
Nike partnered with the YouTube channel “What’s Inside?”
to promote its Nike Air VaporMax shoes.
• The YouTube channel, which dissects items to see what’s
inside them, garnered more than 7 million views on
this 10-minute video dedicated to Nike.
• “What’s Inside?” has 7.11 million subscribers on YouTube,
which ensured millions of people would see the brand
collaboration. By partnering with an established YouTube
channel, Nike also leveraged popular influencers to
promote its new line of shoes.
3. Airbnb host guidebooks

• If you’ve ever booked an Airbnb, you might have


noticed
a guidebook attached to the booking confirmation page.
These guidebooks are a form of content marketing and
user-generated content created by Airbnb hosts. The
guidebooks inform guests about restaurants, landmarks,
and things to do during their stay.
• While this is helpful to Airbnb renters, it also serves as a
clever form of content marketing. Airbnb is improving
the quality of renters’ stays with suggested activities
and advice from locals. The better the quality of a
renter’s stay, the more likely they are to share their
4. BuzzFeed email marketing

• BuzzFeed is known for viral listicles and clickable quizzes, but its
email marketing strategies are also effective.
• Email is an often-overlooked strategy, but in an age when tracking
cookies are going away, brands should use email to collect first-
party data while engaging with their subscribers.
• BuzzFeed is unique because it offers a variety of different
newsletters. Depending on their interests, subscribers can sign up
for newsletters featuring recipes, travel tips, news, pop culture, and
even courses.
• BuzzFeed succeeds at email marketing not only because of its
attention-grabbing content, but also because of its clarity. The brand
is clear about email content and frequency, which gives subscribers
more agency to control their inboxes.

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