AICADEM
Y
BY GROUP 25
TABLE OF CONTENTS
01 02 03
VALUE VIABILITY SCALABILITY
PROPOSITION
04
SOCIAL
IMPACT
WHAT IS
AICADEMY?
It is an Ai tutoring app that bridges the gap
between tutoring and lectures in the classroom.
It is a convenient and personalised learning app
that enhances student engagement, motivation,
and knowledge retention, ultimately improving
learning outcomes.
01
VALUE
PROPOSITION
VALUE PROPOSITION: Personalized
Learning
AI tutor apps use algorithms to analyze student data,
enhancing engagement, motivation, and knowledge
retention. Harvard Business supports personalized
learning experiences, promoting AI as a tool for tailored
tutoring on various topics.
The app goes a bit further with personalizability by
allowing its users to have customisable avatars that
teach them the course content.
The app is also tailored to work with many learning
disabilities.
VALUE PROPOSITION: Accessibility and
Inclusivity
● The AI tutor app offers quality education by
overcoming geographical, language, and financial
barriers.
● It promotes inclusivity, contributing to SDG 4's
objective of leaving no one behind.
● The app's database is personalized according to
university courses, ensuring easy access and a
personalized learning experience.
Value proposition: gap in the market
● These are our three main competitors:
● Tutor AI
● PhotoMath
● ChatGPT
WHY AICADEMY IS BETTER
● Aicademy is an AI tutoring app that is tailored to each individual, specific to learning styles,
be it audio, visual, or both, learning disabilities among other things.
● It has an interactive and easy to use user interface that makes the app experience so much
better.
● Aicademy unlike other AI tutoring apps offers its user with a customizable avatar for each
person that allows them to be taught in ways that suits them. It makes learning a whole lot
easier. Since our app is solely for university students it makes it easier to focus our courses
to that age group so as to have a more in depth and integrated learning.
● Our app also offers the option for schools to impute their courses and curriculum so that its
students can learn exactly what is being taught in your school at your own pace.
● Aicademy is also created with solving one of the SDG4’s in mind which entails leaving no
one behind. There is no language barrier because the app is available in multiple languages
around the world.
Gap in the Market contd’
● Aicaademy unlike other tutoring apps would work with the guidelines of each countries
nationally accepted university curriculum. This is great because it tailors learning to the
country the user is in.
● Aicademy is bridging the Gap In The Market, where most academic tutoring apps focus
majorly on secondary school students Aicademy was created with university students in
mind, allowing for a smooth and easy university experience.
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SUSTAINABLE DEVELOPMENT
GOALS
SDG 4 SDG 5 SDG 9
Ensure inclusive and Achieve gender Promote inclusive
equitable quality equality and and sustainable
education and Empower all women industrialization and
promote lifelong and girls foster innovation
learning
opportunities for all
BUSINESS MODEL
● To ensure the success of the AI tutor app, a Freemium
business model will be adopted.
● The app will be offered for free, providing basic features
and limited content to attract a wide user base.
● Premium features will then be made available for a fee.
● This will allow us to meet our target market while
generating revenue at the same time.
● It will also increase brand awareness and user engagement.
02
VIABILITY
S
AL D
DU
IVI NGE LY
IND ALLE ICAL
CH DEM
A
AC
UNIVERSITY
STUDENTS
LE
OP
PE KING UAT
E D
SE GRA EE
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DE EGR
UN E D
TARGET MARKET
ADVERTISING STRATEGIES
1. Commercials on TV: The use of commercials for promotions is very effective as it
is cost beneficial and it reaches our demographic. It is risky as quarter of the
population, aged 18-24 are claiming that mobile phones are more important than TV.
2. Use of influencers: We are targeting young influencers and content creators in
universities who the capacity to reach the right audience. The only risk surrounding
this strategy is the amount of engagements from the students and if the influencer is
actually sufficient in passing across the message.
3. The use of Social Media platforms: university students use of social media
platforms such as Instagram, twitter and snapchat is very high, thus reaching them
via those platforms would be highly effective. High chance of being scrolled away
because it has to do with education or learning.
4. Campaigns: Creating a buzz around the app by using campaigns and events would
help the app penetrate the market and spread awareness of its existence.
COST AND PROFITABILITY ANALYSIS
DEVELOPMENT IN-APP
COST PURCHASES
COST BENEFIT
MAINTENANCE OPERATIONAL SUBSCRIPTION INVESTMENT
COST COST FEE FUNDING
03
SCALABILITY
HOW CAN IT BE REPLICATED
● Adaptability to various university courses: to accommodate
different students of different fields.
● The app will have features that allows customisable course content,
so new courses can be added to expand its reach for other
universities to use although this is only accessible to our premium
users.
The AI tutoring app can also be used for other things such as;
● Having a platform where it grades academic papers and provides
feedback on areas of improvement.
● It can create comprehensive study materials and practice tests
for standardised exams.
● It can be used for assessments and quizzes such as game quizzes
to make the app a fun place for learning.
PROTOTYPE APPLICATION
INTERFACE
04
SOCIAL IMPACT
BENEFITS OVER NORMAL TUTORS
● It offers personalised learning experiences that are specifically
crafted to suit the student.
● Students are able to get individual and detailed feedback on their
work or progress (also unbiased) that helps address their weak and
strong points
● The AI Tutor adapts to their learning pace, style of learning and
preferences
● Since it’s not human, it’s not susceptible to human error or fatigue
and is available at all hours of the day.
● Students experience relief from the pressure to conform to a one-
size-fits-all educational approach, fostering a positive and supportive
learning environment.
HOW IT CAN IMPACT
COMMUNITIES
● Marginalised communities, can get easy and affordable/free
education, academic resources and content as a special feature the app
provides.
● Many students face obstacles hindering their access to quality
education. By providing a virtual platform accessible to anyone with an
internet connection, the app breaks down these barriers.
● It promotes inclusivity and equality, allowing students from diverse
backgrounds to benefit from a high-quality learning experience.
● Can lead to a reduction in educational disparities, fostering a more
equitable distribution of knowledge and opportunities.
HOW IT ASSISTS STUDENTS
● The tutor's cost-effectiveness benefits students in both
the long and short run by eliminating additional costs.
● Flexible learning schedules cater to students with mental,
physical, or health concerns.
● Consistent monitoring of progress sustains improvement
and mastery of subjects.
● Students can offer diverse courses, acquiring subject-
specific knowledge and essential skills like critical thinking,
problem-solving, and time management. These skills prepare
students for higher education and the workforce.
Cost of Production
For preliminary production which is the making of the prototype of the app, we will enlist
the help of our ISMS and computer science set mates. This would be free of charge as
there ISMS students in this group.
There are many factors that determine the cost of producing an app; the complexity of
the app, the development method, and the team you choose to hire. This can range
anywhere from 500,000 to 4,000,000 million naira
Due to the complexity of our app it will be on the pricier side
GROUP MEMBERS
ADEKOYA Oluwamurewa IDRIS Halima
AFOLAYAN Diekoloreoluwa IHEDIOHA Chinasa
ANOZIE Chioma OGUNS Eghoghokose
EKWERE Victor Osinowo Ifedayo
BOBBY-UMEANO Etomchukwu OGWUEGBU
NWAONUMAH Ogochukwu Daberechi
YAKUBU Sharon
THANK YOU!
