LAYOUT
BASICS OF GOOD DESIGN
Remember this equation:
Good Content + Good Design = Good
Readership
LAYOUT
- the make-up or the window dressing of a page.
consists of
illustrations
text/articles/copy
graphics
includes the selection of font styles, sizes
and colors.
MAKE PICTURES & WORDS WORK
TOGETHER IN SPACE
You really have only three
building blocks: visuals,
typography and space
SYMBOLS USED FOR LAYOUTS
Boxes for pictures/graphics
Lines for headlines
Arrows for texts/articles
NEWSPAPER SIZES
BROADSHEET
- Dimensions: 750 x 600 mm (29.5" x
23.5")
•BERLINER
Dimensions: 470 mm × 315 mm (18.5" ×
12.4")
•TABLOID SIZE
Dimensions: 430 x 280 mm (17" x 11.0")
ELEMENTS OF NEWSPAPER
BYLINE
tells who wrote the
story;
may include the
writer’s title.
COLUMN
a vertical division of the layout
that helps give structure to the
pages.
Newspaper stories and images
are measured in column inches:
the number of columns wide
by the number of inches long.
CUTLINE/CAPTION
explains what is
happening in a
photograph or
illustration.
cutline or caption
sometimes may include
a photo credit, the name
of the person who took
the picture.
DATELINE
the location (and sometimes the
date) from which a story was
sent, usually given at the
beginning of a story. The term
was first used at a time when
news often took days to
reach a reader, so the date and
location of the event were
included in the story.
FLAG
a display used by
a newspaper
to
indicate section
pages or special
pages
LOGO/NAMEPLATE
combination of
typography and
artwork
identity of newspaper
CHELDY SYGACO ELUMBA
-PABLEO,MPA;LlB
FOLIO LINE
thedate and page
number that
appears at the top of each
newspaper page.
HEADLINE
large type written and designed
to summarize a story and
get the reader’s attention.
JUMP LINE
the line that tells the reader on
which page the story is
continued.
LEAD
the beginning of the story, which
summarizes it and/or grabs
the reader’s attention
MASTHEAD
The formal statement of the
newspaper’s name, officers,
management and place of
publication.
It usually appears on the editorial
page.
EARS
CHELDY SYGACO ELUMBA -PABLEO,MPA;LlB
Boxed ears are at the side of the headline in a newspaper. There
is no specific meaning for the boxed ears; this is just what papers
call it.
CREATING PAGES
Designers work with four elements:
headlines, copy, art, and white space
1. Headlines: Any header for an article
2. Copy: the actual text
3. Art: Photos, illustrations, maps, graphs, lines,
etc; anything that is not text
4. White or Negative Space: Any space that is not
covered by one of the three components
mentioned above
OTHER TIPS ON
PHOTOGRAPHS
Don’t put a picture at the end of a
story; put pictures level with or
above the story beginning
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OTHER TIPS ON
PHOTOGRAPHS
The middle of a column is not a good
place for a picture
It is a physical block; readers may not
jump it
OTHER TIPS ON
PHOTOGRAPHS
If you do put a picture in the middle
column, it should be at the top
OTHER TIPS ON
PHOTOGRAPHS
Pictures from different stories should
NOT be placed right next to each
other
ORGANIZATION OF PAGES
Headline, copy, and photo and caption form a
unit, called a story block.
Need to group these elements so that the readers
does not get lost
A headline can be placed over pictures if it also
covers the story
Only if a photo is placed on the right of a story,
the story may continue under the picture
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SAMPLE FRONTPAGE LAYOUT
