Wrap&roll foodhub
Business
Plan
Presentation - 2023
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About the Company
Wrap&Roll Foodhub originated from the production of
our signature product, the Spring Ramen Rolls. The
name "Wrap" signifies the initial step in the process,
which involves encasing the Samyang within the
wrapper. Subsequently, the term "Roll" is derived from
the action of rolling the wrapped ingredients. In
essence, it's a sequential process of wrapping and
rolling, capturing the essence of our culinary
craftsmanship.
CEO Profile
Mission & Vision
Company Mission Company Vision
"To redefine the culinary landscape and
to provide an exceptional dining inspire a healthier, more flavorful world
by becoming the leading purveyor of
experience that satisfies your
Spring Ramen Rolls. We envision a future
cravings while supporting your health where every bite of our innovative creations
and well-being. We offer an array of not only delights the palate but also nourishes
Spring Ramen Rolls, creatively the body. Wrap&Roll FoodHub strives to be a
symbol of culinary excellence, community
blending Korean-inspired flavors with engagement, and sustainability, dedicated
the health benefits of chia seeds. to creating memorable dining experiences
and making a positive impact on the
lives of our customers, employees,
and the environment."
Main
Activities
Creating our signature Spring Ramen Rolls in
various flavors, including Double Spicy,
Cheezy, and Carbonara and Ensuring the
highest standards of quality and taste in our
menu items.
Location
Wrap&Roll is located in National University, Clark
Tech Hub 8, SM City Clark Expansion, Clark-
Mabalacat -Angeles Road, Barangay Dau, 2010
Mabalacat City, Pampanga, Philippines Mabalacat ,
Philippines. A prominent location that enables us to
reach our target markets which are the students,
professors, staff, and possibly visitors within NU Clark.
Management Team
Executive
Summary
Wrap&Roll is an innovative food venture
specializing in spring ramen rolls, a unique and
affordable product that combines traditional
ramen with a fresh twist, created by Group 6 of
ACT 101 at National University Clark.
Offering an exquisite selection of Spring
Ramen Roll flavors, including Double Spicy,
Cheezy, and Carbonara. Dedicated to
present our valued patrons with a diverse
menu while upholding our core objective: to
consistently deliver exceptional and
memorable meals that surpass expectations
and delight discerning palates.
Executive
• The
Summary
Wrap&Roll started with a
total of ₱75,000 pesos as the
capital.
• Advertise and promote our product
through Radio Advertising and Social
media. By spreading words and
creating an image to the industry we
plan to further widen our influence by
creating branches and expanding our
main branch to be recognized within
Mabalacat City and other locations.
Products And Services
Double spicy
DOUBLE SPICY SPRING RAMEN ROLLS
Spicy noodle spring rolls combine spicy Korean
noodles with egg, shrimp, seaweeds, spam and
chia seeds to create an addictively good snack
that has health benefits. By using rice paper to
make these spring rolls they become extra crispy
contrasting the chewy, soft noodles.
Carbonara
CARBONARA SPICY RAMEN ROLLS
Spicy noodle spring rolls combine Carbonara
samyang Korean noodles with egg, seaweeds,
spam and chia seeds to create an addictively
good snack that has health benefits. By using rice
paper to make these spring rolls they become
Cheezy extra crispy contrasting the chewy, soft noodles.
CHEEZY SPRING RAMEN ROLLS
Spicy noodle spring rolls combine cheesy
samyang noodles with egg, potato, seaweeds,
spam and chia seeds to create an addictively
good snack that has health benefits. By using rice
paper to make these spring rolls they become
extra crispy contrasting the chewy, soft noodles.
Sample of
Wrap&Roll Menu:
Market Analysis
Demographic and Segmentation
• Age Group: 15- to 35-year-old • Socio Economic Status: Middle
Socio-Economic Status
• Grade Level: Grade 11, 1st Year
College and Professors • Geographic Segmentation: NU-
Clark Students and
Professors/employees (on
• Gender: All campus)
Convenience and
craving Market Need
Fusion of familiar • The fundamental human desire for
flavors
a great, filling meal serves as the
main motivator behind the
purchasing decisions of our target
Market Need
customers.
• Students have a special place in
Wellness and
health their hearts for Korean food,
especially Korean noodles. There
Spectacular and
memorable experience is a huge market demand for
these well-known flavors.
Convenience and
craving Market Need
Fusion of familiar
Insight
flavors • The modern market is
characterized by a rise in health
and well-being awareness.
Market Need
• Beyond just providing basic
nutrition, the culinary sector has
Wellness and
Innovation
health a great need for originality and
unforgettable experiences
Spectacular and
memorable experience
Competition
1. Stores at canteens (NU-Clark): 2. Ramen Stores (SM Clark):
For NU-Clark students and staff, External to the school, the ramen stores
these school-affiliated canteen shops located in the nearby SM Clark present
offer a convenient dining choice. formidable competition. They are part of larger
They are conveniently located and franchises and have a significant presence in
provide rapid access to meals in terms of both size and turnover. Their customer
between classes and working hours. base is diverse, targeting shoppers, visitors,
and local residents.
Competition
3. Street Vendors (Near SM Clark): 4. Convenience stores in the vicinity of
NU-Clark:
These independent street vendors There are many quick, pre-packaged meal
are strategically located close to SM options available at the convenience
Clark, taking advantage of the mall's stores located close to NU-Clark. These
foot traffic. They cater to a wide businesses cater to a wide range of
customer base, primarily focusing on people, including locals, employees, and
shoppers, passersby, and mallgoers. students.
BARRIERS TO
ENTRY
Along with being committed to building
a successful company, Wrap & Roll
wants to establish a strong market
presence that will fend off competitors.
Our carefully nurtured entry barriers
ensure that potential competitors
confront significant obstacles when
seeking to infringe on our domain. We
are aware that these obstacles are
crucial in protecting our company
against the possibility of new
Regulations
Wrap & Roll is dedicated to full regulatory
compliance in the food industry, adhering
to health and , food handling regulations.
The commitment to compliance ensures
the well-being of customers and
employees, transparency in labeling, and
the creation of a lawful and safe working
environment.
Strategy
Competitive Edge
Our competitive edge arises from
the exceptional uniqueness of our
Spring Ramen Rolls. While others
offer traditional ramen dishes, we've
ingeniously combined health and
flavor. What truly sets us apart is
the incorporation of chia seeds as a
pivotal ingredient.
Strategy
Pricing
We used the common pricing strategy
which is the cost-plus pricing. Our
business plan pricing is your budget's
best friend, delivering convenience
without breaking the bank. It's the
secret ingredient to satisfy your
cravings and make your taste buds
dance with flavor, all while keeping
costs in check.
Strategy
Computation of prices
Double Spicy Spring Ramen Rolls
Strategy
Computation of prices
Cheezy Spring Ramen Rolls
Strategy
Computation of prices
Carbonara Spring Ramen Rolls
Strategy
Marketing Plan
We will use digital marketing,
specifically social media
marketing, to spread awareness
and promote our product to our
customers. Social media
marketing will be cost-effective
because our target customers are
also into social media.
Strategy • GRAND OPENING
Marketing Plan PROMOTION
Promotion Which is when you
buy 2 different
flavors of Spring
Ramen Rolls then
you will get the
another one flavor
for free
Strategy
Marketing Plan 2. HALF YEAR
Promotion PROMOTION
on June 1, 2024 we
will be having a buy
1 get 1 flavor of your
choice promotion
Strategy
Marketing Plan 3. BLAZING HEARTS
Promotion
PROMO
On February 14-18,
2024 if you have a
partner this promo is
for you, our promo is
a 10% discount for
couples
Strategy
Marketing Plan 4. LOVE YOURSELF
Promotion PROMO
If you’re a third
wheel on February
14-18, 2024 then
this promois for you,
you will get 5%
discount each
product.
Strategy
Milestones
Our milestones function as commitments
to our investors. These objectives are not
only achievable but also intrinsically
linked to our unique selling proposition. A
central milestone will pertain to the
number of customers who have
experienced the health benefits of our
Spring Ramen Rolls, with a specific focus
on the impact on their weight
management.
MILESTONE
Strategy
Risks
• ● Financial risk
• ● Strategic risk
• ● Operational Risk
• ● Accidental Risk
• ● Reputation Risk
• ● Technical Risk
Strategy
Mitigants
In order to lessen the possible risks that our
business would take we would (1) define
the budget for the business accurately and
accordingly, (2) constantly assess and
gather information to create a more refined
business plan, (3) implement a proper
business flow that maximizes the available
resources and ensuring that all amenities
required to run the business are available
and ready to use,
Strategy
Mitigants
(3) proactively monitor the possible
incoming risks in order to adjust or
change business strategy if needed, (4)
promote the uniqueness of our product to
the target market to further entice the
customer, and last but not the least (5)
dedicate ourselves into perfecting the
product in order to serve the customers
the highest quality we could serve.
Operations
Personnel Plan
• L
• The company will hire an employee who
will be largely responsible for managing the
different operational processes involved in
producing the items and providing the
consumers with satisfactory services.
• The company's co-owners, in addition to
the chief executive officer, guaranteed the
start-up funds through formal agreements.
By strengthening the company's stability
and basis, they will increase the
opportunities for profitable endeavors.
Operations
MAIN SUPPLIERS
• L
• The Korean stores in our neighborhood
market will serve as the company's
supplier since they have access to the raw
materials and equipment required for
production through direct suppliers from
the makers of those materials.
Operations
BACK-UP PLAN SUPPLIERS
• L
• We will switch to another Korean retailer
that sells the necessary production-related
supplies as a backup for another supplier
such as HSW Food, Magalang Public
Market, 143 Korean Shop, RL Egg Trading,
and Belle’s Pantry Essentials.
Financial Plan
1 Start-up Funding
Start up funding:
75,000k
Financial Plan
2 Important Assumption
• Inflation
• Local Economy
• Manpower
• Profitability
• Enough Clientele
Financial Plan
2 Sales Forecast
Financial Plan
2 Cost Structure
Wrap&roll foodhub
Thank You
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Visit Our Website
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