BUSINESS AND
MARKETING
TERMINOLOGY QUIZ
Question 1
• - Q#1: The process of collecting
information about markets and consumers
through surveys or interviews.
•
Question 1
• - Q#1: The process of collecting
information about markets and consumers
through surveys or interviews.
• > Answer: Market Research
Question 2
• - Q#2: Dividing potential buyers based on
specific characteristics such as age, gender,
etc.
Question 2
• - Q#2: Dividing potential buyers based on
specific characteristics such as age, gender,
etc.
• > Answer: Market Segmentation
Question 3
• - Q#3: A small group of people invited to
test products and provide feedback.
Question 3
• - Q#3: A small group of people invited to
test products and provide feedback.
• > Answer: Focus Group
Question 4
• - Q#4: Introducing a new product onto the
market.
Question 4
• - Q#4: Introducing a new product onto the
market.
• > Answer: Launch a Product
Question 5
• - Q#5: A short phrase used in advertising
that represents the essence of a brand or
product.
Question 5
• - Q#5: A short phrase used in advertising
that represents the essence of a brand or
product.
• > Answer: Slogan
Question 6
• - Q#6: An entity selling goods directly to
end users.
Question 6
• - Q#6: An entity selling goods directly to
end users.
• > Answer: Retailer
Question 7
• - Q#7: Letting your customers try your new
product without having them buy it.
Question 7
• - Q#7: Letting your customers try your new
product without having them buy it.
• > Answer: Free Sample
Question 8
• - Q#8: Reducing prices to stimulate
demand.
Question 8
• - Q#8: Reducing prices to stimulate
demand.
• > Answer: Discount
Question 9
• - Q#9: Selling large quantities of goods at
lower unit costs.
Question 9
• - Q#9: Selling large quantities of goods at
lower unit costs.
• > Answer: Wholesaling
Question 10
• - Q#10: A global economic area
encompassing various countries' markets.
Question 10
• - Q#10: A global economic area
encompassing various countries' markets.
• > Answer: International Market
Question 11
• - Q#11: A specialized subset of the market
catering to a narrow consumer base.
Question 11
• - Q#11: A specialized subset of the market
catering to a narrow consumer base.
• > Answer: Market Niche
Question 12
• - Q#12: Activities aimed at popularizing
goods or services.
Question 12
• - Q#12: Activities aimed at popularizing
goods or services.
• > Answer: Promotion
Question 13
• - Q#13: Removing a product from
production and sale.
Question 13
• - Q#13: Removing a product from
production and sale.
• > Answer: Withdraw a Product
Question 14
• - Q#14: The combination of techniques
used to market a brand.
Question 14
• - Q#14: The combination of techniques
used to market a brand.
• > Answer: Marketing mix
Question 15
• - Q#15: An attractive deal offered to attract
more customers.
Question 15
• - Q#15: An attractive deal offered to attract
more customers.
• > Answer: Special Offer
NOW LET’S DO THE PART 2
• ARE YOU READY?
Question 1
• - Q#1: Select the combination of terms
related to increasing product sales
channels.
• - A) Distributor, retailer, wholesaler
• - B) Manufacturer, brand, customer
• - C) Reputation, staff, tools
Question 1
• - Q#1: Select the combination of terms
related to increasing product sales
channels.
• - A) Distributor, retailer, wholesaler
• - B) Manufacturer, brand, customer
• - C) Reputation, staff, tools
Question 2
• - Q#2: Name three terms associated with
introducing products to the market.
• - A) Questionnaire, accessibility, slogan
• - B) Promotion, special offer, discount
• - C) Customers, retail, wholesale
Question 2
• - Q#2: Name three terms associated with
introducing products to the market.
• - A) Questionnaire, accessibility, slogan
• - B) Promotion, special offer, discount
• - C) Customers, retail, wholesale
Question 3
• - Q#3: Which two terms relate to making a
new product on the market?
• - A) Distribution, competition
• - B) Accessibility, customers
• - C) Bring out a product, launch a product
Question 3
• - Q#3: Which two terms relate to making a
new product on the market?
• - A) Distribution, competition
• - B) Accessibility, customers
• - C) Bring out a product, launch a product
Question 4
• - Q#4: What term refers to enhancing
brand recognition?
• - A) Branding
• - B) Range
• - C) Support
Question 4
• - Q#4: What term refers to enhancing
brand recognition?
• - A) Branding
• - B) Range
• - C) Support
Question 5
• - Q#5: Who makes products?
• - A) Wholesaler
• - B) Manufacturer
• - C) Retailer
Question 5
• - Q#5: Who makes products?
• - A) Wholesaler
• - B) Manufacturer
• - C) Retailer
Question 6
• Question #6: What are the methods used
by producers to interact with customers to
increase trust and satisfaction levels
called?
• A) Promotions
• B) Direct marketing
• C) Discounting
Question 6
• Question #6: What are the methods used
by producers to interact with customers to
increase trust and satisfaction levels
called?
• A) Promotions
• B) Direct marketing
• C) Discounting
Question 7
• Question #7: What term describes the final
phase of a product's life?
• A) Conducting research
• B) Market penetration
• C) Withdrawal of a product
Question 7
• Question #7: What term describes the final
phase of a product's life?
• A) Conducting research
• B) Market penetration
• C) Withdrawal of a product
Question 8
• Question #8: Which two types of markets
differ geographically?
• A) International and domestic markets
• B) Online and offline sales
• C) Target segments and market niches
Question 8
• Question #8: Which two types of markets
differ geographically?
• A) International and domestic markets
• B) Online and offline sales
• C) Target segments and market niches
Question 9
• Question #9: What effect does running
regular promotions and offering discounts
have?
• A) Increased product availability
• B) Increase in sales volumes
• C) Improved service quality
Question 9
• Question #9: What effect does running
regular promotions and offering discounts
have?
• A) Increased product availability
• B) Increase in sales volumes
• C) Improved service quality
Question 10
• Question #10: What term characterizes
how effectively distribution channels work
and whether products are accessible to
consumers?
• A) Special offers
• B) Marketing mix
• C) Market presence
Question 10
• Question #10: What term characterizes
how effectively distribution channels work
and whether products are accessible to
consumers?
• A) Special offers
• B) Marketing mix
• C) Market presence
THE END
HAVE A NICE DAY!
