Uploaded byCurtis Palmer
InteractiveApparel Strategy 8.24b
The document outlines a staged approach to positioning and market strategy, including meeting market needs, establishing new distribution channels, promoting awareness, and maximizing sales. It discusses servicing customer needs through various operations including demand planning, procurement, inventory management, fulfillment, and customer service. Finally, it proposes natural extensions like catalogs, outlet malls, and retail presence.
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InteractiveApparel Strategy 8.24b
- 1. Positioning and MarketStrategy
- 2. A Staged ApproachSTAGE 1: Meet the Needs of the Market STAGE 2: Establish a New Channel of Distribution STAGE 3: Promote Awareness STAGE 4: Maximize Sales
- 3. Servicing Different CustomerNeeds Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service Data Mining & Analysis Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
- 4. Interactiveapparel & FUBUData Mining & Analysis .com Interactiveapparel Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service FUBU Procurement Inventory Management Demand Planning
- 5. Chelsea Interactive andPolo Data Mining & Analysis POLO & Partners Demand Planning Procurement Inventory Management Chelsea Interactive Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
- 6. Establish a NewChannel of Distribution Launch Customer Website Design, Layout, Imaging, Commerce Platform Set-up Distribution & Fulfillment SAP, SKU’s, Shipping & Handling Implement Systems of Inventory Management Customer Service and Product Selection Train representatives on end-consumer scripts Develop Marketing Programs Direct mail, E-mail, Promotions
- 7.
- 8.
- 9.
- 10. Maximize Your SalesCustomer Profiling Data Mining & Analytics Partnership with digiMine Interactiveapparel merchandisers working closely with the client merchandisers and planners to maximize online sales
- 11.
- 12. Natural Extensions CatalogsOutlet Malls Retail presence