Q3 eval

Q3 eval

• 1.
  What kind ofmedia institution might distribute your media product and why? Evaluation Q3
• 2.
  Bauer • Bauer MediaGroup is a large European-based media company that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. • Bauer distributes popular magazine ‘Q’ which is one of my style models, however my magazine is more indie than Q and appeals to more of a niche audience, even if it’s quite a large one. • If Bauer distributed my magazine then it would expand their market and gain new readers which is beneficial to them as it would increase their profit. • Because they are a major publishing distribution network it would make it easier for my magazine ‘MUSE’ to reach a wide audience and be sold in newsagents, major supermarkets, department stores and music speciality stores such as HMV. • Bauer is a market leader so the company would be well placed to promote and distribute my magazine. It also has success in publishing music magazine like Q – however my magazine might increase their profits because the indie vibe would have a younger target audience to Q. • Since my magazine is aimed at a mixed gender audience, it’s a possibility that it may open a new and interesting market for Bauer because magazines like Q tend to be aimed at an older audience, particularly males. • ‘MUSE’ would benefit from Bauer being a market leader that has the infrastructure in place to widely distribute my magazine.
• 3.
  Time Inc. • TimeInc. is a consumer magazine publisher who sell over 350 million copies in the UK. Because of their obvious success in audience recognition and extensive understanding in the UK, I would like them to publish and distribute my magazine as it would allow it to reach a largely ranged audience. • They are publishers for NME which is another style model that inspired my magazine ‘MUSE’ to follow indie and pop-cultured themes. • Due to ‘MUSE’ being so similar to the magazines that Time Inc. publish, it may gain a lot of competitors in the market, however the company would still make a profit if they distributed my magazine because it would increase their portfolio which they can present and sell to stockists. • There are around 26 million adults in the UK who read magazines published by Time Inc. meaning that there is a high chance my magazine will be seen by the public in stores.
• 4.
  Bauer or TimeInc.? • I would choose Bauer to distribute my magazine purely due to the fact that they distribute Q magazine, which influenced many aspects of my magazine. I think that ‘MUSE’ would benefit from having Bauer as its publisher because Q’s target audience is very similar to mine which means they will most likely be interested in my magazine, especially if it has the same distributor as their favourite magazine. They would most probably see my magazine alongside Bauer-distributing magazines on the shelves such as Q and Kerrang which is a good place for my target audience to be introduced to the magazine. • The reason why I didn’t choose Time Inc. is because I believe that the competing magazines such as NME are too similar to ‘MUSE’, whereas it has a higher chance of becoming popular alongside the likes of Q magazine or Kerrang because of the similar aspects, however mine is more indie therefore will appeal to a wider niche market.