xxii, 264 pages ; 24 cm

"The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004"--Jacket

Includes bibliographical references and index

Prologue: The flows of information in competitive politics -- Introduction: The hypermedia campaign -- Political communication and information technology -- Producing the hypermedia political campaign -- Learning politics from the hypermedia campaign -- Organizational communication in the hypermedia campaign -- Managed citizenship and information technology -- Appendix: Method notes on studying information technology and political communication

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