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Articles by Chris
Activity
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Massive congratulations to the Epiminder team on their ASX listing today! Based on technology developed collaboratively by Bionics Institute St…
Massive congratulations to the Epiminder team on their ASX listing today! Based on technology developed collaboratively by Bionics Institute St…
Liked by Chris Grannell
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Calling all Product Owners in my network! I’m currently recruiting for two fantastic PO opportunities, both high-impact roles where you’ll shape…
Calling all Product Owners in my network! I’m currently recruiting for two fantastic PO opportunities, both high-impact roles where you’ll shape…
Liked by Chris Grannell
Experience
Education
Licenses & Certifications
Volunteer Experience
Publications
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Essential Management Models
Routledge
See publicationFifty years of the best management theory and practice concentrated into a single book. Co-written over ten years with my late colleague, Grant Foster. Published July 2022
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Innovation Lessons from 1830
LinkedIn
See publicationEvery once in a while, a new technology comes along that replaces what went before, completely and quickly. In the early 19th Century, the first passenger railway wiped out the competition in just two years.
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RDV - Research, Design & Validation
Conduct
See publicationWorked on the development of Conduct’s popular RDV methodology with the senior team. (Content continues to evolve)
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Why big company sales and marketing is wrong for startups
WARC / Market Leader
See publicationStartups are very different to established firms and they require a particular focus and mindset to succeed. 'Big company' sales and marketing approaches are exactly what startups don't need. Here's why.
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The best kind of managers can turn mountains into molehills
The Age / Sydney Morning Herald
See publicationFocusing on the heart of the task gets the job done faster. This is a principle I aim to live by.
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Untangling Brand Equity, Value, Assets and Health
Brandchannel.com (republished by Brandvas.io)
See publicationThis paper starts by exploring the definitions of brand equity and brand health. The second part of this paper reviews the difference between brand equity and brand outcomes, and considers brand equity in the context of other market-based assets.
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Revisiting Porter
AU Marketing Magazine
See publication20 years after 'that' paper in Harvard Business Review, this article revisits the most famous four-box model of all time - Porter's Generic Strategies.
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What a journey it has been so far and yet it feels like we are just getting started! Happy 5th birthday Erin!
What a journey it has been so far and yet it feels like we are just getting started! Happy 5th birthday Erin!
Liked by Chris Grannell
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Friday was my last day at The Ambassador Platform - which means the bunch of really special people below (and others non-pictured) are no longer my…
Friday was my last day at The Ambassador Platform - which means the bunch of really special people below (and others non-pictured) are no longer my…
Liked by Chris Grannell
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Congratulations to Salta on their first building entering the BTR market under their Est. brand for achieving such a fantastic milestone. Erin Living…
Congratulations to Salta on their first building entering the BTR market under their Est. brand for achieving such a fantastic milestone. Erin Living…
Liked by Chris Grannell
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Hope somebody can a. read b. repost c. help. Cheers.
Hope somebody can a. read b. repost c. help. Cheers.
Liked by Chris Grannell
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