“Jo is an outstanding communications professional. She brings with her a wealth of knowledge and creativity to everything that she does. Jo always gets the job done and more. Her energy and enthusiasm are infectious and as she is a born leader.”
About
I’m a senior executive with 25 years’ global experience leading customer and commercial…
Activity
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I’m thrilled to share that Commonwealth Bank has been named Regional Partner of the AFC Women’s Asian Cup 2026™ - after working closely with the AFC,…
I’m thrilled to share that Commonwealth Bank has been named Regional Partner of the AFC Women’s Asian Cup 2026™ - after working closely with the AFC,…
Liked by Jo Boundy
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Exciting news! Tonight at 8:30pm on Channel Nine, JAMIE DURIE OAM’s Future House premieres – a groundbreaking series tackling Australia’s housing…
Exciting news! Tonight at 8:30pm on Channel Nine, JAMIE DURIE OAM’s Future House premieres – a groundbreaking series tackling Australia’s housing…
Liked by Jo Boundy
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A great day at CommBank Stadium on Tuesday as we welcomed the CommBank Matildas home for training and media following the announcement of the…
A great day at CommBank Stadium on Tuesday as we welcomed the CommBank Matildas home for training and media following the announcement of the…
Liked by Jo Boundy
Experience
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Education
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Macquarie Graduate School of Management (MGSM)
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Licenses & Certifications
Volunteer Experience
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Regional Council Member
Redkite
- 4 years 5 months
Health
RedKite is an Australian cancer charity that supports children and young people with cancer and their families
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Recommendations received
4 people have recommended Jo
Join now to viewMore activity by Jo
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From paddock to plate, farmers fuel our nation, they are Australia's heartbeat! That's why CommBank are thrilled to be collaborating with STAR Lab…
From paddock to plate, farmers fuel our nation, they are Australia's heartbeat! That's why CommBank are thrilled to be collaborating with STAR Lab…
Liked by Jo Boundy
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Game changing moment for the tournament! Today, we announced Commonwealth Bank as an Official Regional Partner of the AFC Women’s Asian Cup 2026™.…
Game changing moment for the tournament! Today, we announced Commonwealth Bank as an Official Regional Partner of the AFC Women’s Asian Cup 2026™.…
Liked by Jo Boundy
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Melinda Petrunoff
The media landscape in 2025 is moving at an unprecedented pace, driven in part by platform announcements that are reshaping user experiences. These changes have left advertisers grappling with an important question: “Where can I invest my marketing budget to achieve optimal results while safeguarding my brand?” I recently penned an article for AdNews Australia about how advertisers can navigate the current landscape and adapt their strategies to prioritise platforms that promote both positivity and performance. Our data is emblematic: 70% of consumers agree that they're more likely to remember, trust and purchase from brands that are associated with positive environments like Pinterest. But advertisers must act before, not after, their performance metrics dip. I believe brands that adopt a proactive and diversified strategy, underpinned by positivity, will find themselves on the right side of the balance sheet. Read the full article below.
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Gareth Brock
Retail media isn’t a strategy; it’s a channel. While it currently receives a significant portion of marketing budgets, it's essential not to overestimate its impact. In my recent article for AdNews Australia, I delve into why incorporating retail media into a broader shopper-centric approach is crucial. It shouldn't be mistaken for the overarching strategy but rather as a component of it. Many marketers view retail media as obligatory, neglecting alternative approaches. It's time to be deliberate about when, where, and why we utilise it. 💬 When is the right time to invest in it? 💡 What are the overlooked risks? 🧠 How can we ensure it complements, not substitutes, genuine brand development and sustainable category expansion? I welcome your insights, especially if you're navigating this realm from the brand or agency perspective. 👉 Read more: Link in comments #RetailMedia #ShopperMarketing #StrategyVsTactics #BrandBuilding #CategoryGrowth #CuriousThinking #FMCG
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McGrathNicol
The Westpac Consumer Sentiment Index has fallen to a six-month low, declining by 3.5% to 92.1 from 95.4 in September. Sentiment has now fallen back to firmly pessimistic, however the October and November sales periods may still provide retailers with a boost because consumers have shown a response to sales and value in recent years, despite broader concerns. Speaking with Juliette Saly, Partner Jason Ireland discussed how multi platform retailers are leveraging both instore experiences and heavy online discounting to reach their target audiences. “The ABS stats clearly showed households will respond to sales periods. It’s up to retailers to offer discounts and bespoke, targeted promotions to encourage consumers to do their Christmas shopping a little earlier.” Watch the full interview on ausbiz below.
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