Examining the SEO Influencing Factors Determining Customer Intention of Ordering Food on Food Delive

Java Python Dissertation title:

Examining the SEO Influencing Factors Determining Customer Intention of Ordering Food on Food Delivery Apps

Objective:

1. The impact of SEO technological factors on people's attitude towards search results on food delivery apps.

2. Whether consumers have a purchase intention after viewing SEO-optimised search results?

Hypothesis:

H1(a): Performance expectancy has a positive direct effect on attitude toward search result.

Examining the SEO Influencing Factors Determining Customer Intention of Ordering Food on Food Delivery AppsPython H1(b): Expected effort has a positive direct effect on attitude toward search result.

H1(c): Social influence has a positive direct effect on attitude toward search result.

H1(d): Facilitating conditions has a positive direct effect on attitude toward search result.

H1(e): Hedonic motivation has a positive direct effect on attitude toward search result.

H1(f): Price value has positive direct effect on attitude toward search result.

H1(g): Habit has a positive direct effect on attitude toward search result