How to Use Instagram’s Boomerang App, to Market Your Company

Guest post by Bobbi Phelps

Millions of people use Instagram each day to keep updated with the latest trends and inspirational images. Boomerang is Instagram’s most recent creative standalone app. Any new social content tool helps brands showcase themselves in a new way. Adding Boomerang posts to your Instagram feed can show that your company is connected to the latest trends.

The app launched in October of 2015 and has helped many businesses boost their digital marketing efforts.

Checkout all the boomerang posts on Instagram: #boomerang

Boomerang is the perfect mix of photo and gif to create content that is both creative and engaging.  The app takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward in a one-second loop. Although Instagram created Boomerang, the app allows you to share your creation on other social media channels such as Twitter, Facebook and Tumblr. So, how can Boomerang take your social media marketing to the next level?

Get noticed

Since Boomerang is still relatively new, people are very curious about the unfamiliar partial video, partial gif posts on Instagram. There are a ton of creative options when using Boomerang, and many companies have taken full advantage. Timberland showed someone flipping through the pages of its catalog, Purina shared a dancing dog for the app’s arrival, and Refinery29 created its logo out of glitter and brushed it out of the way using Boomerang to incorporate action into the post.

• Purina: http://www.gramfeed.com/p/9J8nhMweLB/
  
• Refinery29: http://www.gramfeed.com/p/9J_QMOMbpA/
  

The comments on these particular posts are flooded with comments such as “I can’t stop watching this!”, “I want to try to make one of these!” and “Love this idea!”. Many of the companies that are taking advantage of Boomerang encourage their audiences to make their own videos and tag them in the captions. The popularity and share ability of these posts makes them an excellent way to reach an audience that is always interested in the newest products and apps.

Sharing

Short videos and gifs are becoming more and more popular because they are fun, shareable, and interactive. This type of content is readily shared and saved by digital consumers. Brands should remember that although Boomerang posts are only a second long, that is still one second of branding. Since this type of content drives social engagement it is important to incorporate your company into the video in case the post does go viral.

If you are looking to engage younger audiences and get them more interested in your company Boomerang is a great option. You can effortlessly share your company’s personality by sharing videos of employees working, having fun in the office, or partaking in a discussion. Videos like this are a great way to involve the audience in your daily work life and show them how your company stands out. Let Boomerang help you share your company culture and personality in enjoyable and engaging ways!

Simplicity

Boomerang content is extremely simple to produce. Any user can easily create a remarkable clip for their Instagram feed in just seconds. You do not need to hire professional producers in order to create great content with Boomerang. The only thing you need to make a clip a success is a great idea that will excite your audience and encourage sharing.

Because Boomerang is so simple to use, your audience can easily create their own clips and share them with their favorite companies. This is an excellent way to incorporate contests or challenges into your brand. If your audience participates in these contents your brand could flourish. Contests and challenges always encourage people to participate with the brands they follow. Being tagged in posts made by your audience will increase traffic to your account, and the more people who like your posts, the more attention your brand will receive.

Guest post by Bobbi Phelps

Bobbi Phelps produces content on behalf of the digital marketing gurus at Marketing Zen. An avid writer and learner, she loves to use her skills for engaging others in important topics in creative and effective ways. When she is not working, she loves exploring, hanging out with her dogs, and binge watching shows on Netflix. Tweet her @Bobbi_Phelps or connect with her on LinkedIn.