🚦 Everyone complains about Bengaluru traffic. One entrepreneur is spending ₹1 crore to fix it.
No, it's not a meme. It’s a mission.
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On a regular Saturday night, Prashant Pitti, co-founder of EaseMyTrip, found himself stuck for 2 hours to cover just 11 km on Bengaluru’s Outer Ring Road.
He spent 100 minutes at a single choke point, wondering:
> “𝘞𝘩𝘺 𝘪𝘴 𝘵𝘩𝘦𝘳𝘦 𝘯𝘰 𝘴𝘪𝘨𝘯𝘢𝘭, 𝘯𝘰 𝘤𝘰𝘱, 𝘯𝘰 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘢𝘵 𝘢𝘭𝘭?”
That’s when something clicked.
Instead of adding another frustrated rant to social media, he decided to act.
> “𝘐 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘰𝘯𝘦 𝘮𝘰𝘳𝘦 𝘉𝘦𝘯𝘨𝘢𝘭𝘶𝘳𝘶 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘮𝘦𝘮𝘦. 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵.”
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🔎 Here’s how he plans to tackle it:
🔹 Invest ₹1 crore of personal funds
🔹 Hire 1–2 senior ML/AI engineers
🔹 Use Google Maps API, satellite imagery, and Road Management Insight (launched April 2025)
🔹 Map peak congestion zones, identify time-specific choke points
🔹 Generate actionable insights for city authorities
⚠️ But here’s the catch:
● The success of this initiative depends heavily on civic collaboration
● Bengaluru Traffic Police and BBMP (Bruhat Bengaluru Mahanagara Palike) must open APIs or share real-time data
● Execution depends on how seriously local governance takes tech-backed civic solutions
👉🏻 An API is a tool that lets apps talk to each other and share data.
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💭 Why is he doing this?
Bengaluru isn’t just a city with bad traffic.
It’s India’s tech capital.
The people who build the country’s digital future, deserve better infrastructure.
⚡️Clearly, it struck a chord.
In his words:
> “𝘠𝘰𝘶 𝘬𝘯𝘰𝘸 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘴 𝘸𝘰𝘳𝘵𝘩 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘸𝘩𝘦𝘯 𝘌𝘝𝘌𝘙𝘠 𝘵𝘦𝘤𝘩𝘪𝘦 𝘪𝘯 𝘉𝘢𝘯𝘨𝘢𝘭𝘰𝘳𝘦 𝘪𝘴 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘱𝘳𝘰-𝘣𝘰𝘯𝘰.”
👉🏻 Tons of tech professionals are reaching out, saying they’ll help him without charging any money, because they also want Bengaluru’s traffic to improve.
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This isn't just a story about traffic.
It’s a story about taking ownership.
𝗔𝗯𝗼𝘂𝘁 𝗴𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 "𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗶𝘅 𝘁𝗵𝗶𝘀" 𝘁𝗼 "𝗜'𝗹𝗹 𝘀𝘁𝗮𝗿𝘁."
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💬 Would you invest in solving a public problem that affects you daily, even if it's not your job to fix it?
What if more of us stepped up like this?
🔁 Repost to spotlight solutions over complaints.
Let’s normalize civic action powered by tech.
Let’s connect and follow Shivangi Khanna 🌟 for more insights on civic innovation, urban systems, and startup impact.
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